If ten years ago someone had told you that your brand would be interacting with your customers on a one on one level every day, you would have probably laughed at them and called them crazy. Today, Twitter has become a medium to do exactly the same thing. Brands are being forced to create a presence on Twitter so that their customers can interact with them on a one on one level.
This has several implications. Online reputation management is becoming an industry of its own where in brands are hiring agencies to handle their web presence such as YouTube, Facebook and Twitter accounts. Twitter is being used as a technique for brand building. It allows you to talk to your potential customers on a one on one level. They can tell you if they have any suggestions or problems with your product or service, or talk about the experience they had with your brand. You as a brand need to address them and validate their concerns.
You will also find several people looking for products like yours on twitter. You can suggest your product to them without seeming too pushy. In recent examples, Kingfisher gave five crates of beer to one of their most loyal tweeters on his birthday. This is an excellent exercise in brand building. Many companies also have contests and quizzes on this platform.
A trending topic on Twitter is one that people are talking about in a certain place or around the world. During the Royal wedding the words Royal wedding were a promoted trending topic meaning that it had been paid for so that a certain number of tweets appeared on twitter. This is another brand building method. Often, you don’t need a promoted trending topic and can make your topic trend organically by creating the right contest.
By allowing constant interaction between brands and consumers, twitter is changing the rules for brand building and marketing, especially in online terms. It is giving companies a reason to be on the minds of their customers, audiences and potential clients all the time.
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