Selecting a digital marketing team for your healthcare practice is one of the most difficult business decisions you’ll have to make. However, it becomes easier when you know (and be prepared for) what you can expect from them and what they should expect from you. By selecting the right agency, you can enjoy an ongoing mutually satisfactory relationship. [Read more…]
A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor for your prospective patients in selecting a care, as they go on looking for one. In addition, it means that your prospective patients are interacting with your brand at almost every stage and steps of their care finding journey (on the web), which is absolutely what your healthcare business needs to achieve.
The ultimate goal of healthcare digital marketing is to build a stellar online reputation. And today, in this technologically modern world, where care finding journey for most patients initiates and stops on the internet, there’s no wonder how immense and ever-lasting benefits it can yield for your healthcare business. [Read more…]
The modern healthcare marketing concept integrates the traditional marketing tactics with online marketing methods for matching up to the growing expectations of the informed, aware, and tech-savvy patients. The success of this marketing strategy depends on an enhanced patient experience through increased communication, engagement, and interaction.
Health consumers are the most challenging consumers to deal with. Because the service or the product has to do with curing their body and minimizing their sufferings, it’s difficult for healthcare service providers to convince their consumers (patients) regarding their treatment (its procedure), and meet their expectations.
Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses’ reputation.
People not only research about a product or service online and buy it there, but they also use online space to rate and review them. Review websites like Yelp, social platforms like Facebook and G+, and e-commerce websites like Amazon and e-Bay, all of them provide dedicated online space to consumers to talk about their recent experiences with a product or a service they consumed. [Read more…]
Asking your patients to write reviews for you online is not only recommended…it’s absolutely essential.
Online reviews have become a key factor in selecting a healthcare center or provider…or any business for that matter. Market research conducted by BrightLocal suggests that 72% of the people use reviews as part of their decision process, and 30% decide solely based on reviews on websites like Google, HealthGrades, Yelp, etc. In a recent event for their partners, Google provided that 88% of patients use a Google search to find a physician or treatment center and 30% just search directly on a review site. [Read more…]