The Internet has brought many very interesting tasks and considerations into the business world. It is an odd place where amazing sites, such as one that provide instruction and inspiration, reside in the same space as sites that are parasitic and harmful. It can make it very difficult for visitors to know which sites are serious and which are scams.
As a business, this is something that you have to keep in mind when designing your site. Website design plays an extremely important role in a visitor’s first impression on your site. A poor design will cause people to decide your site is potentially dangerous, that you aren’t taking your website seriously, or perhaps that you don’t know how to market your company.
Here are ten ways to make sure that your website design says the right things to visitors. Following these guidelines will make your site welcoming and professional, which is likely to significantly increase your traffic.
- Your domain name is extremely important to visitors. There are several things to consider when deciding what domain name to use (beyond finding out if it is available).
- Type out the name as it will appear (no spaces and punctuation) and make sure it doesn’t say anything obscene or insulting.
- Don’t use a name that is similar to another business. Scammers often figure out a domain name that is extremely similar to brands and popular sites to fool users who intended to go to a different site.
- Come up with several alternatives in case the domain name you want is already taken.