How to Avoid Web Design Disasters and Welcome Visitors to Your Site

The Internet has brought many very interesting tasks and considerations into the business world. It is an odd place where amazing sites, such as one that provide instruction and inspiration, reside in the same space as sites that are parasitic and harmful. It can make it very difficult for visitors to know which sites are serious and which are scams.

As a business, this is something that you have to keep in mind when designing your site. Website design plays an extremely important role in a visitor’s first impression on your site. A poor design will cause people to decide your site is potentially dangerous, that you aren’t taking your website seriously, or perhaps that you don’t know how to market your company.

Related: Why Outsourcing Website Design Is Preferable for Small Companies

Here are ten ways to make sure that your website design says the right things to visitors. Following these guidelines will make your site welcoming and professional, which is likely to significantly increase your traffic.

  1. Your domain name is extremely important to visitors. There are several things to consider when deciding what domain name to use (beyond finding out if it is available).
    • Type out the name as it will appear (no spaces and punctuation) and make sure it doesn’t say anything obscene or insulting.
    • Don’t use a name that is similar to another business. Scammers often figure out a domain name that is extremely similar to brands and popular sites to fool users who intended to go to a different site.
    • Come up with several alternatives in case the domain name you want is already taken.
  2. Be careful about the pop-ups you use, especially how many appear on your site. A good website design will mean you can collect the information you need without constantly using pop-ups. While these can be an effective way of getting information from visitors, many scammers use pop-ups to collect personal and financial information. The best thing to do is avoid asking for credit card numbers, bank accounts, or other sensitive information in a popup window.
  3. Make your contact information easy to find. One of the biggest website design mistakes is to bury your company’s contact information or omit it entirely. People want to be able to get information, ask questions, and make suggestions, so give them a way to communicate. Entirely omitting your contact information tells visitors that you are probably a scammer site because they don’t want to communicate with their victims. That is something to keep in mind when you are visiting other sites as well.
  4. Ensure your content is both reader friendly and informative. Early in website design, businesses focused on keyword stuffing. Fortunately, that has gone by the wayside in favor of writing to actual people (instead of fighting for search engine ranking through sloppy keyword use).
  5. Have your content reviewed by an editor. You should not have strange grammar, misspellings, or awkward wording on your page. That includes texting spelling; they are not only unprofessional, texting spelling is very difficult to read. These are very closely associated with fraudulent sites because they do not take the time to get it right. The sloppier the content, the more likely it is a scam.
  6. Use clear, clean images. Scammers are infamous for having blurry and grainy pictures on their site. One of the basics of good website design is having professional looking images. Ultimately, visitors will want to buy what they see in the pictures, so you want them to have the best possible image so they know what they are getting.
  7. Keep your look clean, including using established, professional fonts. Using a lot of colors and fonts was neat in the 90s when people were just getting used to the Internet. That stage is long gone now, and pretty much only the scammers haven’t realized it yet.
  8. Keep the site clear and on topic. This means that you need to focus on what the business provides, not the things that you would like to add at a later time. Visitors who reach your site might think that you are a scammer if your web design boasts that you are an expert in several areas that are entirely unrelated.
  9. Include client recommendations, case studies, and testimonials. You will need permission, but it is worth it to show what people say about you.
  10. Link to safe pages. For example, you can send your site to the Better Business Bureau and online directories.

Related: How Faulty Website Design Can Impede E-Commerce Sales

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

Google AdWords to Remove Untapped Entities from Your Account

With the onset of March 23, 2015, Google AdWords will start removing all those ads which have not accumulated a single impression or have been removed for more than 100 days. This announcement featured on AdWords Help Center also states that once such ads are removed, you won’t be able to access them at all.

This move by AdWords will end the complexities of your AdWords account so that you can have a better experience while working with it.

Here is an example from Google AdWords to make this clearer —

Say you created an ad to attract customers to your website. But after one week, you didn’t have a single impression. After brushing up on some AdWords Best Practices, you chose to remove the ad and start over from scratch. This happened over 100 days ago, but the ad is still visible in your account history. Even though it’s not always visible in your account, your unused ad is slowing down your experience with AdWords. With our newest change, these ads will be deleted from your account permanently, meaning that they will no longer be visible or accessible in any way.

Removal of Unused Ad Groups & Campaigns

Later during this year, the simplification process will expand and AdWords will start removing all those unused ad groups and campaigns that haven’t got any impressions, or have been cleaned up past 100 days.

Similar to the ads, you won’t be able to access or reactivate any ad group or campaign once they have been removed or cleaned up from your account. In addition, even the editing of these campaigns or ad groups in your account will not be possible once they have been cleaned up.

However, it is noteworthy that if you have removed an ad group or a campaign that you are likely to access or use in the future, then make sure that you set its status as “pause”. For more information on this update visit AdWords Help Center.

Related Posts: 

Call-Only Ad: A New Feature in Google AdWords

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

Call-Only Ad: A New Feature in Google AdWords

Google AdWords has added a new ad type called “Call-only Ad” recently for some of the accounts. The new ad type will help advertisers put their own phone numbers into the ad. This will enable call the business directly. Now, with this new feature mobile advertisers have an option to create Call Only Ads in their account, which will give them a more precise way to manage click to call conversions for their account.

Call Only Ad: A New Feature in Google AdWords

What’s new with Call-Only Ad?

This new Google AdWords feature will let the advertisers use their own phone number only or opt for a Google forwarding number. [See image below]

Call Only Ad Preview

In addition, 

Conversions from such ads would be counted under conversion name “Call From Ads”. A field called “Verification URL” has also been added into the same. For more details read the next section.

Writing Call-Only Ad and Its Character limit

Here is a list of fields that you will find while creating a Call-only Ad along with the character limit.

Creating Call only Ad

  1. Business name: You need to add your business name, which has the character limit of 25.

  2. Phone number: A Phone number in the format (205) 555-5555 after selecting the country in the drop down menu.

  3. Description Line 1 & Description Line 2: Both these fields would be having similar character limits, like other search ads of 35 Characters.

  4. Display URL: URL to be shown with the ad to the end user.

  5. Verification URL: The Page URL which contains the phone number, which you have specified in your ad. The maximum character limit for this segment is 1024. Also, this is optional.

More information here in the Official Google AdWords Blog.

Key Takeaways

  • Google AdWords has added Call-Only Ad feature for some accounts. This new ad feature is however not officially announced, and is only limited to some of the accounts. It will also give a separate section in your account “Call from Ads” if conversions happen from these ads.
  • With this, advertisers can add their own phone numbers as well to track the call based ads. Certainly, this new functionality will give enhanced capabilities to advertisers and save their time.

Related Posts:

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

7 Tips for Offering an Outstanding E-Commerce Customer Service

As online customer reviews begin to overshadow traditional marketing, good reviews can help boost your business. That’s why it’s important to make sure your e-commerce website design is as user-friendly as possible. Here are some tips to protect your online reputation.

Review your customer service history

By revisiting old messages with customers, you can develop an idea of what your strengths and weaknesses are regarding customer service. If you’ve had frequent complaints about the checkout process, you need to rethink your e-commerce website design.

Make your contact information clear and easy to find

One of the main things people look for on websites is contact information for future use. They may not have time to click a contact link while they do research, but may contact you later. So make sure your contact information is easy to find from the home page.

Offer quality shipping service

If your business ships physical products to customers, make sure that you are not cutting corners or putting too much burden and responsibility on customers. Missing or late shipments can become credibility burners if you use a cheap shipping service.

Be friendly about your returns policy

Since online business now depends on building customer loyalty, be clear that your returns policy is at least fair to both your company and the customer. It should be a policy you can afford, but it’s also true that offering hassle-free returns helps conversions.

Monitor your social media page

It’s a good idea to stay on top of your social media page to make sure that your customers are satisfied. If they are not happy about a purchase, there’s a good chance they will let you and your followers know about it on social media.

Focus more on retaining customers than attracting new ones

Studies show it is much more economical for businesses to retain customers. You can do this by offering quality products, online customer service, and competitive prices.

Answer customer concerns quickly

Offering fast turnaround time when customers contact you is now essential since competitors are just clicks away.

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Google Partners Connect February 2015 [Video Recap]

GMR Web Team was fortunate enough to have hosted Google Partners Connect this past Wednesday on February 11, 2015. This was the third time we hosted the Google Partners event, and we had a phenomenal turnout. We thank everyone who delighted us with their presence at our digital marketing agency in Orange County and learned about Google advertising! In case you missed the Google Partners Connect event, here is the video recap of the livestream for you all.

The theme of the event was how to grow your business online utilizing the power of digital marketing. It was a wonderful experience to learn more about leveraging digital marketing for our clients and more directly from Google experts Todd Rowe and Fred Vallaeys. They discussed the importance of having a Google Local page, AdWords ad extensions, and even useful scripts that could be implemented to have a more compelling campaign for a high ROI.

Don’t forget to subscribe to our YouTube channel for getting more insights into the digital marketing industry and our events.

Here are some photos of the event right from our Headquarters in Tustin, California.

 

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +