Things to Do for Dealing with Web Design Theft

When you’re designing a website for your company or for personal use, chances are you’re spending a great deal of your time thinking about a creative eye-catching design that users will like. However, that creative design, even though you made it happen, may not remain solely yours forever.

That’s because web design theft has become a big problem for many businesses and individuals with creative sites. After all that hard work you put in on your site to make it unique, to make it stand out from the rest of the pack, you don’t want somebody stealing it for their own.

Use these tips to help you deal with web design theft.

web design theft 300x275 Things to Do for Dealing with Web Design Theft

Contact the Site Owner
If you spot design theft, contact the website owner right away. They may not be aware that their website design is not original and based on yours, and they may be willing to remove or alter it sufficiently. You won’t know before you ask.

If that doesn’t work, try contacting the web host directly.

File a DMCA Takedown Request
Material that has been blatantly stolen may be removed under the US Digital Millennium Copyright Act (DMCA) forcibly due to copyright infringement. If it doesn’t work right away, you can grab a copy of the DMCA takedown template to help. You can even file this request with Google to have the offending site removed from search results, which will basically remove them from the web entirely.

Unfortunately, sites in other parts of the world don’t abide by the US DMCA, so you may have a difficult time with sites in the rest of the world.

Use Watermarks Whenever Possible
You can’t put watermarks all over your website because it’s just going to look silly. However, if you’re creating a website for something unique like illustrations or any other type of creative pursuit, you can watermark your images so they can’t be stolen easily.

A watermark is nearly impossible to remove or obscure and most web thieves won’t even bother. Protect your creative property with an easy to identify watermark and you’ll reduce theft considerably.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.

Social Media for ecommerce1 How Integration of Social Media with ECommerce Site Drives Up Sales

Sales Funnel Tools
The first thing you need to grasp is the idea that online sales require a certain amount of work and not just a one- time set-up that leads to sales. The path to online sales is called a “sales funnel.” It begins with crafting captivating unique web content in the form of an authoritative blog or a series of informative articles. Then, search engines help match your content with interested followers, who you can send to your social media profile through call to action techniques such as social media buttons.

Once visitors arrive at your social media page you can interact with them in real time. The closer to real time, the more you will gain their loyalty. By addressing their concerns as individuals, you will be building relationships for the future. When they start to show interest you can direct them to your content pages. Then when they are ready to make a purchase, you can direct them to your product landing pages, where the sales funnel culminates.

Increasing Visibility
Each social network offers various tools for followers to “like” or “share” your web content. Even though there are now several social networks to choose from, you should concentrate on the ones that are best suited to promote your site and products. The key to Facebook and Pinterest is that they are very visual sites, so if you have colorful images to share, those social networks can help. YouTube is excellent for demonstration videos. LinkedIn is more of a business to business network. Twitter is effective at directly showcasing product pages.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

4 Tips to Maximize Returns from a Modest Paid Search Budget

Paid search campaigns can be an excellent way to get people to your website, but if you don’t have a ton of money to spend, it can be difficult to figure out how to maximize your returns. After all, many of the big companies that use paid search do so with a much larger budget than you may have – at least at the moment. However, paid search can still be useful to you if you’re tight on money.

Paid Search Compaigns 300x300 4 Tips to Maximize Returns from a Modest Paid Search Budget

Make Sure You Use Negative Keywords
Negative keywords are something that many small companies misuse. While including them is optional, negative keywords are extremely valuable. In essence, they are keywords that you can add to your search terms so that users will not see your ad or content when they include a certain word in their search. Doing this will help you cut down on pay per click charges in most cases.

For example, you could make the word ‘free’ a negative keyword. After all, if you’re selling a product, it won’t do much good for people looking for free items to find your company.

Get Dimension Reports
Understanding how your search is working is essential if you have a small budget. Use your Google Dimensions tab to see what day of the week, what time and geographic stats on a regular basis.

Skip Broad Matches
Broad matches are basically what happen when you don’t specify a match type like exact match, phrase match or negative match. Broad matches are generally less beneficial to your company because almost anybody could find you. As an example, somebody could be looking for dry cleaners in Los Angeles. However, if you simply use ‘dry cleaners’ somebody may click on your page – even if you’re in New York City. They obviously won’t be doing any business with you, but you will be paying for that click.

Focus on Profit
To maximize your earnings, focus on pushing products that will earn you the most. Let consumers find products with lower margins other ways.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Machine Translation: Is Immediacy Replacing Accuracy?

Machine Translation (MT) is a computerized process that translates text from one language to another. It’s been around since the 1950s, and has evolved since then to be a viable way of bypassing human translators, however has generated mixed results.

On one hand it can save overhead expenses, but on the other hand it can lead to embarrassing misinterpretations. That’s why MT needs to be evaluated on a case by case scenario to decide when it’s better to use human translators.

Language Machine Translation 300x236 Machine Translation: Is Immediacy Replacing Accuracy?

MT Databases
The key advantage of using MT is that it draws from a large database based on language rules and statistics. Engineers routinely expand the glossary of this database since all languages are constantly evolving. Sometimes, however, these experts cannot keep up with every new word that enters the lexicon through common usage, science, enterprise and the arts. There are times when a MT system must guess on word meanings, when it encounters new words that do not compute due to absence from the database.

Google Translate
An offshoot of MT has been Google Translate, a tool that helps online shoppers who buy items from other countries. It’s also helpful for translating international blogs and articles for personal research purposes. The point where Google Translate introduces risk is when you decide to use it beyond personal research, such as for translating your web pages to various languages.

Even though Google Translate is generally accurate, it can be unreliable when it comes to translating slang, regional colloquialism, humor, sarcasm and double entendre. This tool has not yet been programmed to understand the rules of grammar, which can create awkward results, such as unnecessary commas.

Human Translators
While it may be possible someday for computer systems to monitor every language on the planet at every local level, these days that’s still not the case. For any given language there are regional nuances that only human translators can identify.

Hence, when it comes to offering translation services or publishing multilingual content for public use, it’s best to use language experts rather than automated solutions. A few things humans can still do better than computers are writing and proofreading translations.

Business Use
Commercial use of translation requires precise accuracy, otherwise it can damage credibility. Human translators are absolutely necessary to proofread business translations from one language to another.

Businesses that aim at a global market need to have a deep understanding of cultural differences and the context in which words are used in a specific culture. The syntax of a message that works in one country might not work in another, especially when it involves terminology for a specific industry. Clients may feel disappointed by MT, which is why human translators are essential.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

SWOT Analysis: An Absolute Must for Your Small Business

Every small business owner should consider doing a SWOT analysis, a strategic evaluation of the organization’s strengths, weaknesses, opportunities and threats. First you need to set a time frame for achieving your goals. The main reason for going through this process is to help identify your weaknesses and what you can do to make improvements, as well as how you can maximize your strengths. The following breakdown of SWOT analysis will help you plan critical decisions for your business.

SWOT Analysis 300x199 SWOT Analysis: An Absolute Must for Your Small Business

Strengths
Internal factors of the business that help the operation advance are considered strengths. By documenting your strengths you can build upon your edge over competitors. This exercise helps you see beyond obvious business activity and tap into the foundation of your business to make sure it is solid enough to be a concern for competitors. Some of your strengths might include strategic business location, patents and a well seasoned staff who share your vision. Ask yourself how well your supply chain and distribution channels are set up. Do they allow you to move product on time in a manner to satisfy customers or clients?

Weaknesses
Internal factors that prevent your goals from happening are considered weaknesses. It’s important not to be so optimistic about your business that you ignore the pain points of customers. Examples of weaknesses might be lack of adequate customer service or financial resources to compete in the market. The old saying that a business is only as strong as its weakest link fits into this area, as you simply need to think of examples of weak links and how to correct them. Every business has fragile elements, especially when starting out. Don’t be afraid to address these weaknesses so that you can get passed them. Trying to cover them up defeats a major purpose of this exercise.

Think of the skills involved needed to advance your goals. If too much effort is needed to strengthen internal skills among employees, consider outsourcing the work to people who already have experience.

Opportunities
External factors that help you reach your goals are considered opportunities. Outside the walls of your business there is a world of technological development and individuals who may be looking for what you have to offer. This step is important because it can help you clarify who your target customers are and build personas. It can also help you put together your marketing list and develop a lead scoring system as new prospects present themselves.

A big part of your business plan should involve creating your own opportunities based on your market research. The more you can fill holes in your market that competitors are ignoring, the more you can take control of niches that present additional revenue streams to pad core income.

Threats
External factors that may block your goals should be considered threats. The more threats you can see on the horizon, the better prepared you will be to meet these challenges. Typical threats might be new competing products introduced on the market, rising manufacturing costs and an overall sluggish economy. New government regulations might also pose a threat to your goals. The point is not to find reasons to shut down your business, but to find solutions to resolve potential problems.

Threats can be the most difficult part of this analysis to document, but it must be done. Think of how all businesses that use the internet must deal with potential security breaches. You will want to protect your data, as many owners are now deciding between hiring an IT staff or moving toward a turnkey cloud solution. New technology can also be a threat if it requires massive upgrading.

Basic SWOT Analysis Tips

• Make sure that your analysis is designed with a special purpose in mind.
• Use SWOT analysis as a planning tool for seeing the big picture of your business on one sheet.
• Create four boxes on a sheet of paper to view a matrix that contains strengths, weaknesses, opportunities and threats.
• Don’t be afraid to fill each box with subjective as well as objective ideas.
• SWOT can be used for focusing and adjusting your business or marketing plan.
• When visualizing a startup business, use SWOT to get a quick overview if it is a viable idea.
• For an existing business, use SWOT as a roadmap for fine tuning the operation moving forward.
• Set goals to be more productive with the help of SWOT analysis.
• Another type of analysis that can be combined with SWOT includes Core Competency analysis.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +