Mobile App Or Mobile Website or Both? Resolving the common Business Conflict

Mobile App Or Mobile Website or Both

With the rise in use of smartphones and handheld devices, businesses are in a quandary. Should they invest in developing a mobile app, update their website to make it a responsive site, or go for both? This question is important if you want to widen your business’ reach and increase revenues and profitability.

How Do Your Customers Access Information?

There are several factors that come into play when you are wondering whether to go with an app, website, or both. One of them is the type of business you operate. If your business requires your customers to use your product or service via their handheld devices, having a website is futile. Similarly, if your target audience tends to use the website for your products and/or services, it doesn’t make sense to spend money on creating an app.

So, take a close look at your business and its goals. Then it will become clear how to go about reaching your audience and spreading your wings.

Will an App, Website or Both Benefit Your Business and Customers?

Creating a mobile app has become a fad nowadays. However, the majority of them end up being superfluous. On the other hand, a website can help your business, disseminate information, give comprehensive product and service details, and also offer solutions.

When you are swaying between having an app, a website, or having both, it is crucial to analyze the benefits your business will reap. Also, your customers should enjoy certain benefits by using one or the other. If an app allows customers a way to save time, it may be a good idea to develop one. For instance, it’s good to have an app if you run a café. The app would let your customers order and pay online so that they don’t have to waste time standing in a queue. On the other hand, if you run a consultancy, an app doesn’t make sense, as your target audience will want more information and assurance that cannot be given through an app.

Will Your Business be Able to Improve Customer Service?

One of the main pillars of a business is its customer service. If your customer support is prompt and accessible, customers will love you and work as your brand ambassadors. If you want to improve your customer service and offer customers a superior experience, sometimes having a mobile app is better than a responsive website.

An app that lets customers find information related to products and FAQs and request services will save time. The app would allow customers to speak to support staff online, thereby reducing the frequency of calls and allowing your staff to be more productive. This said, there are businesses that have switched to social media to offer customer support and increase customer satisfaction. So, such businesses do not feel the need to invest in a mobile app. So, you should weigh the pros and cons before deciding which is a better alternative for your business. If an app can improve customer experience, it may be a worthwhile investment.

What Kind of Devices Your Target Audience Uses?

Coming up with an innovative and creative mobile app is a good idea, but it will fall flat if your target audience cannot use it. Remember, not all apps can be used with different devices. Some work with iOS, some with Microsoft, and others with Android. It can be quite expensive to create an app for different devices. In comparison, you won’t face the same problem with a responsive website. It can be used on all types of handheld devices, as long as they have Internet connectivity.

Find Out What Your Customers Want and Need

It is best to find out what your customers need and then decide whether to go with a mobile app, website, or both. If your customers prefer engaging with your site, an app is a waste of money.

Conversely, if your business depends heavily on SEO to climb up search engine rankings and requires frequent updates, a website is the way forward.

And, if you have a diverse customer base, where some prefer a mobile app and others, a website, it makes sense to have both an app and a responsive site.

The decision should be clearly thought over and will need careful analysis of your business goals, customers’ behavior and buying habits, SEO, content, and budget.

Want to know more about what is more beneficial for your business; a mobile app or a mobile website? Let’s schedule a meet then or call 714-731-9000 to know more.


Steps to Follow for Hiring a Good Web Designer or Design Firm

Hiring a Good Web Designer or Design Firm

A good website is something that every business or freelance worker needs these days. After all, pretty much anybody interested in working with your business or with you would want to see your website in order to make a decision about whether or not to hire you.

For you, that means that a good website is essential, and you can’t skimp be frugal when you hire a web designer or a web design company. However, picking the right designer isn’t always easy and there are some things to keep in mind.

Use these tips to help you choose the right designer or design company to create your website alongside you.

Set a Budget

Before you do anything – even before you talk to different graphic designers or companies – you need to figure out how much you can really afford to spend. You may want a world-class website, but there are very real cost considerations to keep in mind.

Decide how much you can afford to spend and how much you’ll be able to pay for each month. Remember, websites require regular maintenance, and if your site is going to grow over time, you’ll need even more storage space and pages each month.

Get References

If you know somebody or another business you work closely with who has a great website, then one of the things you should definitely do is simply ask them who did theirs. In most cases, a company you work with or a friend in another business won’t have any reason to steer you wrong.

Great references can help you find a graphic designer or graphic design firm that you may not otherwise find just trying to do a search on your own. Don’t leave your website to chance if you can find a good company through a friend or business associate.

Ask for Portfolio Information

Before hiring anybody, make sure you see their portfolio. Ask them what type of sites they’ve worked on and get some links to these sites. Unlike many businesses, there’s no reason a portfolio should be hard to provide.

Your Thoughts?

What do you mostly look for while looking for a web designer in your city or state? Why not tell us how you do that in the comments or on our twitter handle at @gmrwebteam

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The Rise of Hyper Local Marketing

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Today, GMR Web Team hosted its spring Google Partners Event. This event focused primarily on both AdWords and how customers use their mobile devices to connect with businesses. Thank you to all who came to the event. If you were not able to make it, you can watch the video below and read our key takeaways from the event. [Read more…]

Google AdWords to Roll Out an All New Report Editor

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Image credit:

Struggling with spreadsheets to put up the performance reports in one shot is the story of every PPC Juggernaut. However, AdWords experts at Google have finally decided to simplify this task for advertisers. And, AdWords Report Editor is here to save your time and to help you make changes in bulk. It also eliminates the need to download your data in order to thoroughly explore it. [Read more…]

Remarketing Lists for Search Ads to Launch in Google Analytics

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Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA will proceed with the following dates (subject to change at any time):

  1. April 29, 2015 – 10% of all Analytics accounts
  2. May 6, 2015 – 50% of all Analytics accounts
  3. May 13, 2015 – 100% of all Analytics accounts

In order to use this very feature, go through the following steps after logging in to your Google Analytics account

*Admin -> Property -> Tracking Info -> Data Collection

One very important note

*The “Remarketing” Toggle in GA controls search marketing functionality and therefore you must enable this in order to use RLSA correctly.

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