How Mobile Apps Are Helping Build Brand Loyalty

Just how much is your company committed to brand loyalty? It has become a top priority for most businesses, both large and small because of how much emphasis has been put on ensuring that customer gets a personalized, memorable experience. If they don’t feel like they have that experience, then they can just as easily complain about your Mobile APPS How Mobile Apps Are Helping Build Brand Loyaltyservice or products publicly online. This is also why brand loyalty has become a two way street–customers can develop loyalty and businesses also need to be loyal to their core users.

One of the best ways to do this successfully is through mobile apps. Those same apps on your smartphone are a direct link to your customers, allowing you to create memorable experiences that keep them coming back and making your business top priority. Just how can mobile apps provide this? Here are some ideas below:

  • A major airline can develop an app that caters to their customers’ needs, such as checking flight times, storing a digital version of their ticket, and redeeming frequent flyer miles. All of this can be done in real time and make the customer inclined to use the airline more often when they travel.
  • Nowadays, rewarding loyal customers can be done in a much easier and quicker fashion with apps. Customer activity can be easily logged and monitored through an app, which in turn lets you provide incentives such as personalized discounts or freebies. Showing your appreciation means happier customers willing to share your brand on social media and returning with repeat business.
  • Finally, curating information for the customer through a mobile app can mean building up “brand evangelists” for your company. When you’re constantly providing content that your target customers like and consistently want to share, you have established a strong brand relationship that can be activated in real time, monitored, and edited on the fly. Doesn’t that sound much better than waiting months for data and then having to tweak your brand loyalty strategy?
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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Content Marketing: 6 Steps to Integrate SEO Best Practices

Everyone seeks the glory of Google’s first page, yet many do so with content that’s not Google-friendly. If you can build pages the way search engines want them, your pages will quickly move to the top. Here are 6 SEO methods that belong in every digital marketer’s toolkit.

Keyword Conversion
The pivotal step of content creation is the proper use of keywords. Keyword placement is perhaps the dominant force of SEO. The keyword or phrase is what the user is searching for; therefore, the keyword should be located in a prominent position, within the first sentence of the first paragraph. This is one method search engines determine if the content is a good match.

Back links
It’s not just the quantity of links that matter; it is also the quality of those links. You want links that are relevant to your website and also provide the site more credibility. For example, if your site is about “Nike running shoes”, you’ll get more vigor from a link having to do with running shoes or exercise or marathons, because they are all relevant to “Nike running shoes.”

Image Optimization
Images have become a compelling focal point that draws more interest and keeps visitors on the page, not to mention images are a pivotal factor in SEO rankings.

  • Constructively place your keyword in the file name.
  • Use descriptive ALT tags to communicate what the picture is about. This makes it easier for search engine spiders to understand what type of file you display.

Meta Content
Here’s an opportunity to provide short introductory descriptions for your visitor and for Google robots. This information appears in the search results and provides relevance about your website.

Internal Anchor Text
Utilizing anchor text has become more important to search ranking position. Anchor text provides an opportunity to link useful information together and help visitors locate more information on the same subject.

Effective Sitemaps
Often overlooked, sitemaps are the most efficient road maps to help people quickly locate what they need.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Boosting Social Media Efforts With SEO Data

Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign?
Boosting Social Media Efforts With SEO Data Boosting Social Media Efforts With SEO Data
The answer is yes. Let’s have a look at some of the ways you can use SEO data to enhance your social media marketing campaign:

Keywords
When monitoring your brand on social media, you need to look for more than just mentions of your brand. Also, monitor the paid and organic keywords that people are using when alluding to your brand and target those keywords in your social media marketing campaign.

Listen for these keywords by setting up tools that alert you when such keywords are used, or by choosing a social media platform each day and entering your target keywords into the search bar. You will develop a deeper understanding of the industry lingo and it will help you shape your advertising campaign.

Traffic
Monitor each post carefully. If particular posts receive an uncharacteristically high number of hits in a relatively short period of time, consider promoting it on all your social networking platforms, especially Facebook and Linkedin. Traffic surges indicate that your post has a higher redistribution rate than most other posts. Compare these posts with others which preceded traffic surges. What do they have in common?

Online Presence
Another way to use SEO data to enhance your advertising campaign is to monitor your followers. Instead of focusing on how many likes you get on a particular platform or how many times your content is shared or redistributed in some way, look at the bigger picture. Are your followers spreading out across numerous platforms, or do they prefer one or two over the other? This is a good way to determine your compatibility across different platforms, and will help you shape your target audience. It may not be who you thought it was.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

8 Marketing Myths That Stifle the Growth of Your Business

Sometimes when marketers do too much research without questioning sources, encountering myths about marketing is quite common, especially when it comes to the internet marketing. Part of the problem is that there are many marketers who claim to be experts even though in reality, they lack experience.

Since marketing involves imagination, which almost everyone possesses, many novices feel that their creative ideas are worth sharing. This leads to ideas that may not necessarily be factual. Moreover, Internet marketing myths also arise because what works for one business may not work for another. Here is a list of marketing myths worth studying:

  1. If you create an amazing, eye-pleasing website, the masses will check it out. This “field of dreams” myth can lead to a waste of time if you do not first research a niche in which you can dominate.
  2. Market saturation is the key to building brand awareness online. This myth ignores the fact that brands are built on loyalty, which comes from a fulfilling user experience.
  3. Any press is good press as long as they get the name right. The reason this myth isn’t always true is that some consumers respond unfavorably to negative news, which can lead them to spread negative reviews on social media.
  4. Similar to point one, every business needs a fancy modern website with colorful graphics to bring in new traffic. Actually, what every business needs is a user-friendly, fast-loading website that provides solutions quickly.
  5. Mass emailing to random prospects helps generate new leads. This myth might be debatable, but the trend in online marketing is moving toward personalization – not mass marketing.
  6. The best way to compete is to mirror the market leader. This myth doesn’t stand up anymore since one of the keys to SEO is to have your own niche.
  7. SEO keeps changing; therefore you can’t keep up with it, so why bother? This myth misses the whole point of SEO, which is to connect users with the web content they are searching for. You have to keep up with the latest SEO trends.
  8. You should only engage with social media followers who want to buy something. Wrong! The point of engaging with social media followers is to nurture relationships to generate future leads.
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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Successful Adwords Campaigns Declassified

After a year of handling, running and auditing PPC campaigns at both national and local levels we discovered that we could actually advise people on how to run better and successful campaigns. And that too; for free!

The essence of a successful Adwords campaign is high ROIs. So it basically comes down to running campaigns at a comparative low costs and bringing in higher conversions.

Let’s go through the components of a local Adwords campaign

  1. Keywords
  2. Ad Copy
  3. Landing Page

Keywords

Keywords decide the budget of a campaign. The thumb rule is, the more competitive the target keywords higher is the budget. The budget for most campaigns in the same genre of business is kind of obvious. A startup will have a small budget while a moderate size business will bid somewhat higher. A well-established business will definitely have more money to spend (and often run the most awful campaigns). All campaigns aim for #1 rankings as they are deemed to get the most visibility.

Small businesses should start with long tailed conversion based keywords despite the fact that they have fewer searches. One good example would be, to prefer “online car insurance quotes” over “car insurance quotes” despite dramatically fewer searches because you will be targeting exactly what your service caters. You will pay for a bid that is $13.73 lower per click with the possibility of having greater visibility, depending on your landing page quality score.

keyword searches1 Successful Adwords Campaigns Declassified

Keyword research is a very important aspect of running a successful Adwords campaign and we will go into greater depth in the follow up article. Keywords should be thoroughly tested, paused, deleted and restarted based on the results of the campaign. While Adwords suggestions are good, you can delve into the mind of what your customers require and how they talk when they are describing your services or business and come up with good keywords that actually have high CTRs because they are relevant.

Ad Copy

In the example below, look at the ad copy for the keyword term “car insurance quotes”. State Farm actually does a great job in the ad copy while Progressive Car Insurance, despite having a #2 ranking will give way to Geico at #3 because it has no additional information as to why it should be preferred over others and who named them #1 website.

PPC Result Successful Adwords Campaigns Declassified

With Google Adwords giving us the option of adding several features as extensions, we can actually increase our visibility with more real estate occupancy as State Farm Insurance is doing very smartly.

Imagine searching for water flooding services:PPC Result Water Damage Successful Adwords Campaigns Declassified

Water Damage is an emergency service. Does the prospect have the time to open the website and look for a phone number? The ad above is missing a call extension despite having a relevant ad copy.

Landing Page

Landing Page or LPs, as they are called in PPC parlance, are now evolving into complete science by themselves. Google Adwords accords them with quality scores and if your page quality is high and you are bidding lower than your competitor, you may still rank #1 for the ad. That’s a lot of reason to work on a good quality landing page.

Lets see the landing pages for the three ads above for “car insurance quotes”

System 1 Successful Adwords Campaigns Declassified

State farm Insurance has a good landing page with prominent CTA (Call-to-Action). It reinforces the message in the ad.

CalltoAction Successful Adwords Campaigns Declassified

Progressive Insurance may have a great algorithm for comparisons but have poor landing page. Nothing stands out, not even the CTA.

Geico Successful Adwords Campaigns Declassified

Geico does a superb job. Its logo immediately draws attention. It reinforces its ad copy and it lays out the future action in concise steps. Even the Gecko’s eye looks towards the form on the LP drawing attention to it!

Takeaways:

  • Research keywords well. Especially if you are in a competitive business. If you are on a tight budget, focus on long tailed conversion based keywords to keep the costs low and focus on ad copy and landing page to get maximum conversions from these keywords. As your business grows with these leads, gradually increase your budget to include more specific keywords.
  • Ad Copy Matters. To reinforce your message, use keywords in the ad copy and clearly state benefits for the prospective customer. The best ad copy will vary as per the specific situation – like including clickable phone numbers on mobile ads for emergency services or including site links for any possible related services. All of Google’s ad extensions give you greater visibility and using them smartly also ensures that your ads take up more of real estate on a screen. Use them.
  • Landing Pages can reduce the cost of your campaigns. Focus on headline, sub-headline. Add reinforcement statements and work to get your landing page some good links. These increase the quality score. Landing pages with little time spend on page send out negative signals.
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    About Sangeeta Kumar

    Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +