5 Amazing Halloween Ideas for Your Ecommerce Site

Halloween is a time when a lot of people are starting to really get into the shopping mode. In fact, even if you don’t sell Halloween costumes or traditional holiday gifts, the Halloween season can be an excellent time to boost your business online.

However, if you really want to have some upward growth this holiday season, chances are you’re going to need to change your website. Use these five amazing Halloween ideas to help increase the revenue of your Ecommerce website – at least during the holiday season.

Related: Halloween Festivities: A Boom Time for Small Businesses

  1. Change Your Design Scheme

    You may not want a total site makeover, but changing the first page that customers see when they visit your site to something black and red or black and orange can show that you’re in the spirit. Pumpkin-related or ghoulish imagery can also set the tone, even if you don’t sell products even remotely related to Halloween.

    It’s about getting in the spirit of the holiday like your customers.

  2. Use Video

    Even if your company doesn’t have anything to do with Halloween, adding some fun videos to your site or social media profile can help generate more business by making your company more relatable. You don’t have to post horror movies – even Vine videos of your dog in a Halloween costume can generate more attention for your business.

  3. Use Newsletters

    A Halloween-related newsletter is entirely appropriate for your business – even if you don’t sell Halloween goods. Let your customers know what’s going on over the holiday, if you’re having a sale or just that you’re wishing them a happy Halloween.

    Just make sure you don’t send more than one Halloween newsletter.

  4. Give Discounts

    It might sound too easy, but a Halloween sale can make all the difference. Just knocking off 10% of your overall prices or having a more specific sale can help boost sales.

  5. Blog Wisely

    If your company has a blog, Halloween is an ideal topic for the month of October. Even if you’re not a Halloween-based business, topics like safe trick-or-treating will work to attract more attention.

  6. Related: 4 Tips to Attune Your Site for Greater MCommerce Capability

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    About Sangeeta Kumar

    Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

5 Mistakes That Can Render Your CTA Button Inoperative

If visitors are not clicking on your CTA button and taking the action you want them to, it will be difficult to make sales. The CTA button is the gatekeeper between visitors and your business. The button should be inviting, obvious, and enticing to make visitors take action.

Your website may get a lot of traffic. However, without a good CTA button, conversions will be low.

Here are 5 mistakes most marketers make with the CTA button that lead to poor conversions:

  1. Poor Button Design

    The CTA button should stand out on the landing page. Use contrasting colors to make it easy for visitors to spot the button. Many marketers prefer using red and green for the CTA buttons. However, these colors will not necessarily work for all marketers. Choose a color that will contrast with the overall color of the landing page.

  2. Boring Copy

    The button copy should be written for the visitor. Visualize what visitors might say to themselves when they see the CTA. For example, if you are offering a downloadable eBook, you can use “Get My eBook” as the CTA. Using first person for the copy has been proven to lead to higher conversion than using second person.

  3. Related: A Few Common Goof-Ups Made on Small Business Websites

  4. Distractions on Page

    The CTA button should be easily visible on the landing page. Make it easy for visitors to know what to do on the landing page. Avoid distractions like having too many images that may overshadow the button. Also, do not provide alternatives that can lead visitors away from the landing page. This means navigation links are a “no” with landing pages.

  5. Confusing Offer

    Make your offer clear to the visitors and keep your promise. For example, if you promise a FREE eBook, do not provide a free coaching session. Visitors are expecting an eBook, not a coaching session.

  6. Poor Offer

    To convince visitors to provide their contact information, you need a compelling offer. Online users are accustomed to getting low quality offers and therefore, most will hesitate to sign up for your “FREE Gift”. Provide a compelling offer that the visitors cannot refuse.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

UX and Digital Marketing: Do Their Paths Intersect?

“Is the user experience (UX) finally fully integrated into the digital marketing mix?”

This question seems simple, but it’s actually quite provocative. Mostly because it begs a follow-up question: “Should it be?”

Change is the one constant for a digital marketing agency, and digital marketing tools and techniques seem to change like the weather. This causes a natural tension between old-guard techniques (which could be less than a year old) and innovations that leverage the latest tools of the trade (which seem to strike like lightening out of the clear blue sky).

Related: 6 Tips to Keep the Website Redesign Budget Under Control

What website designers and UX designers are left with is a push and pull relationship between what matters most: selling products or selling an experience.

The short answer is that both matter.

Selling an Experience Leads to Sales!

Marketing at its most basic elements focuses on product, price, place and promotion. It used to be enough to develop a product, price it right, make it available through the right channels, and tell people about it. Sometimes it still is, but by large and part a different approach is necessary.

What’s changed is the way consumers make decisions about what products they’re going to buy. Today, they want more than just a transaction—they want an experience.

The Internet has provided consumers with seemingly endless options. What was once only available on a store shelf is now available on hundreds of websites with perhaps better prices.

What differentiates one site from the other? The user’s experience!

Give the consumer access to the products they want at competitive prices, as well as an exceptional experience, and you’ve got the recipe for success.

The Answers to the Provocative Question…

So is UX finally fully integrated into the digital marketing mix? Increasingly, yes. Should it be? Absolutely!

Related: Designing a Website to Have Maximum Impact on Your Audience

The best digital marketing agencies know that selling is about more than just product, price, place, and promotion—it’s about delivering a user experience that builds brand loyalty and keeps the customers coming back.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Top 5 Rewards of Outsourcing Your Web Development Projects

All successful business today must have a website, and it has to be both appealing and user friendly. A well-designed website offers business owners a wide range of benefits, from attracting more clients to an edge over the competition.

To get the most out of a website, it needs to be informative without being overwhelming, visually appealing, and well organized.

Most business owners do not have the time, knowledge, or resources to handle their own website, but that is just one of the advantages to consider website outsourcing for your web development projects.

Related: Why Outsourcing Website Design Is Preferable for Small Companies

Here are top 5 rewards that you can get with website outsourcing for all your web development projects:

  1. Get the Latest Techniques and Technology.
  2. Web design companies have the latest trends and techniques at their fingertips, freeing you and your resources up to handle the other problems of the business.

  3. Save Money.
  4. While it may seem like the cost is high when you get the initial estimate, consider how much money you spend by having to pay employees to learn the things web design companies already know.

    They will also know the best ways to organize your site so that customers can quickly get to the pages and items they are interested in checking out.

  5. Enjoy the Benefits of Quality Work.
  6. Web design teams know how to make the most with the least amount of information. They have steps and procedures to verify the work as it is finished so that you don’t have to deal with broken links, missing pictures, and potential problems with your site.

  7. Get the Work Done Within a Tight Deadline.
  8. Web design companies are familiar with the need to have a website up and running within a very short deadline, and they have the experience to do this on a regular basis. Since they know the pitfalls and problems, they can easily avoid them so that you have what you need when you need it.

  9. Get the Benefits of Having More People Review the Website.
  10. If you try to create your website internally, you have a much more limited number of people looking at it. By outsourcing the work, you have more eyes to spot problems and make suggestions.

Related: What to Look for When Outsourcing Your Website

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

How to Gear up Your Website for the Shopping Season

As the holidays get closer, traffic over ecommerce websites will noticeably increase, and many of those hits will be first time visitors. This is the opportunity to turn people who are just looking, into repeat visitors.

Customer service is one of the most important aspects when it comes to persuading potential customer to become regulars.

Related: How to Make Your E-Commerce Site Gain Competitive Advantage

Determine Your Top Priority
Getting your to-do list in order should be your top priority. Mark your calendar for all of the big dates (post-Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas Eve, post-Christmas sales, and New Year’s Day) and determine what you need to have in place by each of these.

There will be a flurry of activity around both of the major holidays, so you need to have a plan in place as to how you will handle site maintenance, customer service, and inventory during this time.

Don’t forget to make sure you have enough supplies for shipping goods.

Update Your Customer Service
You need to get your customer service portions of your website ready for use as soon as possible.

  • Read through your company’s customer service information, policies, and procedures on your site. Make sure the directions are easy to follow, and that it is easy to find help if something happens.
  • Add live chat to your website. Being able to immediately ask for help without having to call lets users focus on the issue.
  • Evaluate the possibility of temporary help over the holidays.
  • Review shipping and return policies for clarity and updates. If possible, see about adding a calculator that will let customers know how much returns will cost.
  • Improve Website Experience
    There are a few things you can do now to prepare for the season before it becomes an emergency.

  • Determine how you want the page to look. Having a couple of reviews will help you see what works and what doesn’t.
  • Make sure gift card options are available and easy to find, and that you have it as an available method of payment at the checkout.
  • Update FAQs about your goods and services, particularly if you handle a lot of technology.
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 How to Gear up Your Website for the Shopping Season

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +