There are many companies out there that prefer to keep their marketing campaigns in-house, which is understandable.But, on a few basic levels–a very few, namely a need to control everything–most companies prefer to take their web marketing initiatives to an agency. This can be attributed to a number of things.
First and foremost, agencies work with businesses one-on-one to help them reach their business goals, tailoring the web marketing approach to the voice of the product and the personality of the target market. These campaigns run full-service with your central ideas on the front-lines. Their entire operation is based solely upon those ideas, including planning and development.
An agency will also work with you to identity realistic, specific and measurable goals for your marketing plan. They will also organize a strategy to help you meet those goals, write it up for your reference, and seek to execute it. Less task-oriented and more results-driven, agencies focus more on what you hope to achieve than minute detail. Agencies have the big picture in mind as they start in on developing a campaign that meets the needs of your product personality.
Another advantage that agencies have is that you may not have access to analytical software that can help you track your leads and create automated workflows, like Hubspot.
Such tools are an invaluable part of an inbound marketing strategy, as they break down the sales process to the point of transparency. From leads to consumers to influencers (those consumers who redistribute your promotional materials to leads with a higher frequency than the silent majority),agencies, through such tools, have an access to worlds of extremely important data, which helps them meet the goals that you’ve laid out together.
Without the hard work and dedication of an agency, who will afford you absolute control? Anyway, most websites won’t make it off the ground. Will yours?
How many times have you opened your inbox to about 30 spams? It’s aggravating, if not time-consuming to shift through what matters and what doesn’t. Spam e-mails often contain malware and spyware, all the good stuff that the dishonest among us make money on. So we turn on our Spam filter to make sure that spam emails never reach our inbox, and we delete them automatically when they come in.
This is a temporary solution to a permanent problem and may lead to problems later, especially if your filter is dumping important messages into your spam folder. Most of us have had this problem. The boss sends off something important and we never receive it. Well, we do receive most important communications. We just don’t see the need to look for it before erasing it from the cyber void.
This is where Sanebox comes in…
SaneBox has just announced that it has launched a new product, much like itself, for teams. After all, what would a small business be without the added touch of automation? This product, like its parent, is compatible with almost any e-mail provider or service, which is important, especially for small business owners who might just be starting out and haven’t been able to integrate their e-mail providers. SaneBox can do it for them.
So how does SaneBox determine what goes into spam and what goes into your inbox without running into the same problem that most spam filters do? You tell it what you need, and what you don’t. SaneBox allows teams to customize their preferences. A folder, separate from ‘inbox’ and ‘spam’ is used as a loading dock, shifting one from the next.
On the off-chance that SaneBox gets confused about what you don’t need and drops a spam message into your inbox, you can clarify by asking it to reject emails from certain addresses. By clarifying it, you do your team a favor. No mail from that address will be sent to your team members.
Getting the most out of your landing page is more than just about the perfect marketing strategy or how great the service or product you’re selling might be.It is also about landing page optimization, layout, and design. Think about it: a poorly designed and hard to navigate landing page is going to mean less sales, while a simple and organized layout means people know where to go and make that final sale.
In fact, when it comes to landing page design, there are five major areas that you should always give extra attention to:
1. Images: Pictures can mean the difference between a huge wall of text that viewers immediately skip over or a customer becoming intrigued and then wanting to know more about your service your product. You need to have that striking image right at the top, making people naturally want to read more.
2. Call to Action: The “meat” of your landing page is going to be, of course, your call to action (CTA). If it isn’t front and center or very prominent, then why even bother trying to have viewers react to the CTA? Your call to action needs to be right in front of them and very easy to find for the best results.
3. Blank Space: Having white space on your landing page can be tricky, but with enough analytics from previous campaigns you should be able to find the right balance of blank space to attract a customer’s attention. Too little and your landing page might seem too busy and hard to focus on and too much might make it look boring.
4. Sightlines: Just like with magazine articles or even your website, there needs to be “sightlines” that direct the viewer’s eye throughout the landing page in a natural way. Otherwise, the customer might be confused or frustrated by the design.
5. Content: Finally, the content you place on your landing page in order to help people engage with the call to action and make that sale needs to be the best quality you can get. That means written content, videos, pictures, all of it needs to be your best.
Responsive Web Design is a unique concept. It strives for comparability with a variety of devices, all the while retaining the original look and concept of the template or website being viewed. Choosing a web designer that can create a unique look and can make your website stand out to customers, is what marketing is all about. Using detailed SEO and high quality graphics can mean the difference between an adequate website or an outstanding one.
Easy and Convenient to Share Files and Data – From a mobile device, many pages can look dramatically different than how they would appear on a PC or laptop. Windows are re-sized and images are formatted differently. Detecting which device is being used (either a PC or a mobile phone or tablet) would allow for the right version to be sent to the right device.
Single URLs for Each Page – With most mobile URLs being designated by “m.”, a mobile website can be impacted negatively if it has to compete with other similar URLs. With Responsive Web Design, only one single URL would be used.
Reaches Multiple Devices – With Responsive Web Design, websites would be formatted to each size screen immediately as soon as it is downloaded. Websites would look exactly as they were originally intended, no matter what device accessed it.
Makes Indexing Simple – One of the reasons Google has such great affection for Responsive Web Design is the fact that no apps are needed or are used. This type of web design works hand in hand with mobile websites and can accomplish much the same thing as an app.
More Uniform and Appealing – Using RWD allows your website to appear as you designed it. You have worked hard to give it a look all its own, and just because it is mobile doesn’t mean it can’t look as good as or better than other types of websites.
As the market continues to grow and expand, you must be able to use every tool at your disposal to reach as many people as possible. That includes creating mobile websites that are as unique and well designed as more conventional websites.