Ways to Weed Out Fake Paid Search Managers While Hiring

When it comes to looking for a paid search manager, finding one isn’t difficult. However, for many people, finding a good one is exceedingly hard in a field where real professionals are becoming tougher and tougher to find. While you may not know exactly how to tell the difference between a fake paid search manager and real one at this moment, there are some surefire ways to help you hire the right person for you.

Use this guide to help you hire a reputable paid search manager who will actually be helpful for your site and your business.

Right Person at Right Place 300x278 Ways to Weed Out Fake Paid Search Managers While Hiring

 Seek Out Passion
There are a lot of fake paid search managers out there that may know just enough to get a job – but not enough to actually do what you really need them to do. In order to weed those people out, you need to seek out somebody who is actually passionate about their work.

When talking to potential candidates, get a feel for what frustrates them in their work, how their boss would describe them and what they’ve done in the past to go above and beyond the basics in terms of managing a search campaign. You want competent responses that really mean something, not just by the book answers.

You’ll also want to talk to anybody that you’re considering about hiring as a paid search manager about why they got into the business and why they continue to work in the field to this day.

Consider Creativity
When it comes to hiring a paid search manager, creativity is something that’s often overlooked, but shouldn’t be. Any paid search manager worth their salt should be able to answer some questions about how they go about their work and where their inspiration comes from.

When discussing creativity with a potential paid search manager, ask about how the individual works on ad copy and how they keep ad campaigns from becoming stagnant as they grow. After all, a good paid search manager will help your criteria grow so your business grows – not just do what they’re told and let things rest.

Share and Enjoy:
  • digg Ways to Weed Out Fake Paid Search Managers While Hiring
  • delicious Ways to Weed Out Fake Paid Search Managers While Hiring
  • facebook Ways to Weed Out Fake Paid Search Managers While Hiring
  • furl Ways to Weed Out Fake Paid Search Managers While Hiring
  • myspace Ways to Weed Out Fake Paid Search Managers While Hiring
  • newsvine Ways to Weed Out Fake Paid Search Managers While Hiring
  • stumbleupon Ways to Weed Out Fake Paid Search Managers While Hiring
  • technorati Ways to Weed Out Fake Paid Search Managers While Hiring
  • blinklist Ways to Weed Out Fake Paid Search Managers While Hiring
  • reddit Ways to Weed Out Fake Paid Search Managers While Hiring
  • sphinn Ways to Weed Out Fake Paid Search Managers While Hiring
  • linkedin Ways to Weed Out Fake Paid Search Managers While Hiring
  • twitter Ways to Weed Out Fake Paid Search Managers While Hiring
  • yahoobuzz Ways to Weed Out Fake Paid Search Managers While Hiring
 Ways to Weed Out Fake Paid Search Managers While Hiring

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Defining Your Company’s Ecommerce Buyer Personas: A Reflection

Constructing a buyer persona is an excellent model for improving your business. By creating fictional characters that represent your target market, you can establish a more clear vision of both your message and how it will affect consumers. Buyer personas can be shaped by either envisioning your target customers or interviewing them. The following tips will help you strengthen the process of developing useful buyer personas for ecommerce customers.

Consumer Questions

One way to interview your customers is to provide survey forms on your website. You can also collect information on their opinions through social media sites. Don’t be in a hurry to get this information since many people simply won’t have time for it. Here are some important questions to ask your ecommerce customers so that you can use the answers to construct accurate buyer personas:

  1. How well do you understand this product?
  2. What types ofmedia do you use most often?
  3. How does the product affect your life?
  4. Who influences your buying decisions?
  5. To what degree do you embrace new products?
  6. How often do you repurchase this product?
  7. What is your preferred payment method?

There are many more important questions you can ask yourself and customers. The key is to document as much information as possible then create different characters that represent different segments of your market. For example, you might develop a character named “Carol” who depicts your most active and loyal customers, such as middle aged housewives. Then create another character named “Bob” that reflects your more passive customers, such as a young man with limited spending cash.

Defining Your Ecommerce Buyers

The more diverse your business is, the more likely you will need to construct multiple ecommerce buyer personas. Your customers can be defined by demographics, lifestyle, and how they view the world. Not only can this information be used for your own internal use, you can use buyer personas in your marketing campaigns to help consumers identify better with your product. One of the best ways to make buyer personas come to life is to work with an artist or cartoonist to create visual images.

Share and Enjoy:
  • digg Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • delicious Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • facebook Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • furl Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • myspace Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • newsvine Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • stumbleupon Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • technorati Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • blinklist Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • reddit Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • sphinn Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • linkedin Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • twitter Defining Your Companys Ecommerce Buyer Personas: A Reflection
  • yahoobuzz Defining Your Companys Ecommerce Buyer Personas: A Reflection
 Defining Your Companys Ecommerce Buyer Personas: A Reflection

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

How Deft Ecommerce Marketing Helps Regain Past Customers

Easy come, easy go. That’s how most online shoppers view their loyalty to any one site.

And why wouldn’t they? They’ve got options–worldwide options, in many cases. They can decide where to spend their online dollars based on a variety of factors that range from price to availability of products to shipping times to how much they like an ecommerce website design.

These days, it’s not unusual for even seemingly loyal customers to drift off into the distant reaches of the Internet and never return. Luckily, it’s also not unusual for them to return–if the ecommerce company employs a multilayered, innovative ecommerce marketing campaign.

Here’s how:

Send email reminders

Sometimes a customer doesn’t purposefully drift away from your site–they just forget to come back. A well-designed, well-written email reminding them about all the great products they can pick up on your site might be all it takes to get them back.

Offer them a deal

People love deals. Hence, they love companies that offer them deals. Sending an email with a special offer–savings, free shipping or a free gift, for example–not only reminds people about your website, but also builds and strengthens loyalty. There is a risk in doing this, though- shopping may get accustomed to getting deals and may be unlikely to purchase without one.

Get personal

Personalized emails can go a long way toward bringing customers back. That’s why sending a birthday email is always a good idea. You can also leverage holidays, changes in the seasons and big-time events including the Super Bowl, the Grammys and even the start of the fall television season.

Find out why they left

Sometimes people don’t simply forget about you. Sometimes they leave for a reason. If a longtime customer suddenly leaves, ask them why. Send them a truly personalized email. Call them. Maybe you stopped offering the product they want. Maybe your ecommerce website design is falling short. You’ll never know unless you ask.

Fix the problem

Once you figure out why customers are leaving, look for trends and fix the problems. Make sure your ecommerce website design is on point and get the right products.

Share and Enjoy:
  • digg How Deft Ecommerce Marketing Helps Regain Past Customers
  • delicious How Deft Ecommerce Marketing Helps Regain Past Customers
  • facebook How Deft Ecommerce Marketing Helps Regain Past Customers
  • furl How Deft Ecommerce Marketing Helps Regain Past Customers
  • myspace How Deft Ecommerce Marketing Helps Regain Past Customers
  • newsvine How Deft Ecommerce Marketing Helps Regain Past Customers
  • stumbleupon How Deft Ecommerce Marketing Helps Regain Past Customers
  • technorati How Deft Ecommerce Marketing Helps Regain Past Customers
  • blinklist How Deft Ecommerce Marketing Helps Regain Past Customers
  • reddit How Deft Ecommerce Marketing Helps Regain Past Customers
  • sphinn How Deft Ecommerce Marketing Helps Regain Past Customers
  • linkedin How Deft Ecommerce Marketing Helps Regain Past Customers
  • twitter How Deft Ecommerce Marketing Helps Regain Past Customers
  • yahoobuzz How Deft Ecommerce Marketing Helps Regain Past Customers
 How Deft Ecommerce Marketing Helps Regain Past Customers

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Applying Human Psychology for Better Contact Form Conversions

The contact form is something that every business needs for their website, but it’s not something that every business owner understands how to use properly. In fact, a good contact form can be pretty hard to come by on the internet despite how important having a good one really is to the success of a business.

If you’re trying to create one for your company, using human psychology can really be particularly beneficial. After all, you’re marketing to humans and playing into their feelings and how their minds work can help you make the most of a contact form so you get better conversion rates.

Be Helpful

When it comes to what your contact form should be like, the main thing you want customers and potential customers to think about your business is that you can help them. No matter what it is you do, you’re a business that provides a service or solves a problem. Otherwise, why would a consumer be spending their money with you? If you’re not fixing an issue there’s no reason for somebody to open their pocketbook. Make sure your contact form lets people know you want to help them.

Avoid Hard Sells

A contact form is just a way for a customer to reach out to your business and show interest in what you do. The idea isn’t to sell them something right away – it’s to get them comfortable with who you are as a company so that they will become a customer in the future.

That’s why you should avoid any sort of hard sell type language on your contact form in absolutely every case. You may want to sell a consumer a product or have them sign up for your service, but when they’re filling out the contact form isn’t the time to have them do it.

Keep language simple and just make sure that customers know you provide a service or sell a product – not that they have to buy if they contact you.

Share and Enjoy:
  • digg Applying Human Psychology for Better Contact Form Conversions
  • delicious Applying Human Psychology for Better Contact Form Conversions
  • facebook Applying Human Psychology for Better Contact Form Conversions
  • furl Applying Human Psychology for Better Contact Form Conversions
  • myspace Applying Human Psychology for Better Contact Form Conversions
  • newsvine Applying Human Psychology for Better Contact Form Conversions
  • stumbleupon Applying Human Psychology for Better Contact Form Conversions
  • technorati Applying Human Psychology for Better Contact Form Conversions
  • blinklist Applying Human Psychology for Better Contact Form Conversions
  • reddit Applying Human Psychology for Better Contact Form Conversions
  • sphinn Applying Human Psychology for Better Contact Form Conversions
  • linkedin Applying Human Psychology for Better Contact Form Conversions
  • twitter Applying Human Psychology for Better Contact Form Conversions
  • yahoobuzz Applying Human Psychology for Better Contact Form Conversions
 Applying Human Psychology for Better Contact Form Conversions

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

The Significance of Infographics in Brand Building

Infographics have become very popular on websites and in social media partly because the combination of text and an image delivers information quickly, especially if the text includes comparative statistics. Images have become the standard for posting on social media sites like Facebook and Google+ because they capture people’s attention better than posts with all text. Use the following information about infographics to help build your brand online.

Visual Stimulation

One explanation why infographics are popular is that people enjoy colorful graphics. Besides providing variety in a Facebook newsfeed, infographics represent artistic creativity in the form of charts, diagrams, graphs, cartoons, surrealism, photos, merged images, and montages. Infographics have a way of bringing a brand to life and raising credibility level when the logo is placed at the footer. If the visual is compelling enough it can be shared and attract links back to your site, helping boost your search rankings.

Educational Images

Another reason infographics are attracting eyeballs is that dynamic visual data can help people see trends and patterns better, creating clearer perceptions of what data may indicate. Instead of reading an article to learn a few facts in several minutes, relevant infographics at best can provide a more vivid summary of the same important points in mere seconds.

A Break from the News

Finally, infographics have become significant in social media due to their escapist nature that provides a refreshing alternative to mainstream media. Consumers are bombarded with bad news on a daily basis to the point that they are searching for something more entertaining than just nationalized content that is duplicated on tons of websites. In many respects, Facebook has become everyone’s personalized newspaper that counters all national media. Infographics help add a unique twist to social media posts.

Although some catchy infographics go viral, most of them are not seen over and over again by individuals. Sometimes they provide refreshing humor or stunning facts that might otherwise be overlooked. Part of the charm and power of sharing unique visualized data is that it can appeal to both sides of the brain, mixing logic and emotion.

Share and Enjoy:
  • digg The Significance of Infographics in Brand Building
  • delicious The Significance of Infographics in Brand Building
  • facebook The Significance of Infographics in Brand Building
  • furl The Significance of Infographics in Brand Building
  • myspace The Significance of Infographics in Brand Building
  • newsvine The Significance of Infographics in Brand Building
  • stumbleupon The Significance of Infographics in Brand Building
  • technorati The Significance of Infographics in Brand Building
  • blinklist The Significance of Infographics in Brand Building
  • reddit The Significance of Infographics in Brand Building
  • sphinn The Significance of Infographics in Brand Building
  • linkedin The Significance of Infographics in Brand Building
  • twitter The Significance of Infographics in Brand Building
  • yahoobuzz The Significance of Infographics in Brand Building
 The Significance of Infographics in Brand Building

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +