5 Essential iPad Applications for Small Business Owners

As an entrepreneur, you need to be aware of your resources. Lets have a look at 5 iPhone apps that all entrepreneurs should be using:BusinessApps 5 Essential iPad Applications for Small Business Owners

Yelp
You may be an entrepreneur, but you could find yourself assuming the role of an internal event planner. Consider using Yelp when looking for venues for your event planning needs. Yelp has thousands of listings of local businesses that have great reviews on everything from the venue, to then staff to the food served (if applicable).

Flightboard
This app is great for travel related business. It allows you to track flight arrivals and departures globally, so you can be up to speed on whether or not one of your sales reps landed on time to meet a client. It will also let you know if your flight is delayed before you arrive at the airport. Additionally, it can make planning your next business trip a breeze.

Google Drive
As easy as it is to use, Google Drive will jump through hoops for you. Google Drive is cloud software that allows you to keep all of your documents, spreadsheets and presentations in one secure location. This means that you never need to go looking for the notes from last weeks meeting. Simply name your file and return to it when you need it, again. All changes are saved automatically, so there is no need to worry about losing anything. Additionally, Google Drive allows you to share documents with colleagues or clients, so that everyone is on the same page.

Accuweather
The more you know, the better you can plan. Check the weather anywhere in the world with Accuweather, and be prepared for climate changes in the different regions of the world.

Tripit
Tripit allows you to plan your business trip completely online, without making a single call. Arrange everything from transportation to housing, and from flight itineraries to boarding passes.

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 5 Essential iPad Applications for Small Business Owners

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

How Mobile Apps Are Helping Build Brand Loyalty

Just how much is your company committed to brand loyalty? It has become a top priority for most businesses, both large and small because of how much emphasis has been put on ensuring that customer gets a personalized, memorable experience. If they don’t feel like they have that experience, then they can just as easily complain about your Mobile APPS How Mobile Apps Are Helping Build Brand Loyaltyservice or products publicly online. This is also why brand loyalty has become a two way street–customers can develop loyalty and businesses also need to be loyal to their core users.

One of the best ways to do this successfully is through mobile apps. Those same apps on your smartphone are a direct link to your customers, allowing you to create memorable experiences that keep them coming back and making your business top priority. Just how can mobile apps provide this? Here are some ideas below:

  • A major airline can develop an app that caters to their customers’ needs, such as checking flight times, storing a digital version of their ticket, and redeeming frequent flyer miles. All of this can be done in real time and make the customer inclined to use the airline more often when they travel.
  • Nowadays, rewarding loyal customers can be done in a much easier and quicker fashion with apps. Customer activity can be easily logged and monitored through an app, which in turn lets you provide incentives such as personalized discounts or freebies. Showing your appreciation means happier customers willing to share your brand on social media and returning with repeat business.
  • Finally, curating information for the customer through a mobile app can mean building up “brand evangelists” for your company. When you’re constantly providing content that your target customers like and consistently want to share, you have established a strong brand relationship that can be activated in real time, monitored, and edited on the fly. Doesn’t that sound much better than waiting months for data and then having to tweak your brand loyalty strategy?
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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Content Marketing: 6 Steps to Integrate SEO Best Practices

Everyone seeks the glory of Google’s first page, yet many do so with content that’s not Google-friendly. If you can build pages the way search engines want them, your pages will quickly move to the top. Here are 6 SEO methods that belong in every digital marketer’s toolkit.

Keyword Conversion
The pivotal step of content creation is the proper use of keywords. Keyword placement is perhaps the dominant force of SEO. The keyword or phrase is what the user is searching for; therefore, the keyword should be located in a prominent position, within the first sentence of the first paragraph. This is one method search engines determine if the content is a good match.

Back links
It’s not just the quantity of links that matter; it is also the quality of those links. You want links that are relevant to your website and also provide the site more credibility. For example, if your site is about “Nike running shoes”, you’ll get more vigor from a link having to do with running shoes or exercise or marathons, because they are all relevant to “Nike running shoes.”

Image Optimization
Images have become a compelling focal point that draws more interest and keeps visitors on the page, not to mention images are a pivotal factor in SEO rankings.

  • Constructively place your keyword in the file name.
  • Use descriptive ALT tags to communicate what the picture is about. This makes it easier for search engine spiders to understand what type of file you display.

Meta Content
Here’s an opportunity to provide short introductory descriptions for your visitor and for Google robots. This information appears in the search results and provides relevance about your website.

Internal Anchor Text
Utilizing anchor text has become more important to search ranking position. Anchor text provides an opportunity to link useful information together and help visitors locate more information on the same subject.

Effective Sitemaps
Often overlooked, sitemaps are the most efficient road maps to help people quickly locate what they need.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Boosting Social Media Efforts With SEO Data

Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign?
Boosting Social Media Efforts With SEO Data Boosting Social Media Efforts With SEO Data
The answer is yes. Let’s have a look at some of the ways you can use SEO data to enhance your social media marketing campaign:

Keywords
When monitoring your brand on social media, you need to look for more than just mentions of your brand. Also, monitor the paid and organic keywords that people are using when alluding to your brand and target those keywords in your social media marketing campaign.

Listen for these keywords by setting up tools that alert you when such keywords are used, or by choosing a social media platform each day and entering your target keywords into the search bar. You will develop a deeper understanding of the industry lingo and it will help you shape your advertising campaign.

Traffic
Monitor each post carefully. If particular posts receive an uncharacteristically high number of hits in a relatively short period of time, consider promoting it on all your social networking platforms, especially Facebook and Linkedin. Traffic surges indicate that your post has a higher redistribution rate than most other posts. Compare these posts with others which preceded traffic surges. What do they have in common?

Online Presence
Another way to use SEO data to enhance your advertising campaign is to monitor your followers. Instead of focusing on how many likes you get on a particular platform or how many times your content is shared or redistributed in some way, look at the bigger picture. Are your followers spreading out across numerous platforms, or do they prefer one or two over the other? This is a good way to determine your compatibility across different platforms, and will help you shape your target audience. It may not be who you thought it was.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

8 Marketing Myths That Stifle the Growth of Your Business

Sometimes when marketers do too much research without questioning sources, encountering myths about marketing is quite common, especially when it comes to the internet marketing. Part of the problem is that there are many marketers who claim to be experts even though in reality, they lack experience.

Since marketing involves imagination, which almost everyone possesses, many novices feel that their creative ideas are worth sharing. This leads to ideas that may not necessarily be factual. Moreover, Internet marketing myths also arise because what works for one business may not work for another. Here is a list of marketing myths worth studying:

  1. If you create an amazing, eye-pleasing website, the masses will check it out. This “field of dreams” myth can lead to a waste of time if you do not first research a niche in which you can dominate.
  2. Market saturation is the key to building brand awareness online. This myth ignores the fact that brands are built on loyalty, which comes from a fulfilling user experience.
  3. Any press is good press as long as they get the name right. The reason this myth isn’t always true is that some consumers respond unfavorably to negative news, which can lead them to spread negative reviews on social media.
  4. Similar to point one, every business needs a fancy modern website with colorful graphics to bring in new traffic. Actually, what every business needs is a user-friendly, fast-loading website that provides solutions quickly.
  5. Mass emailing to random prospects helps generate new leads. This myth might be debatable, but the trend in online marketing is moving toward personalization – not mass marketing.
  6. The best way to compete is to mirror the market leader. This myth doesn’t stand up anymore since one of the keys to SEO is to have your own niche.
  7. SEO keeps changing; therefore you can’t keep up with it, so why bother? This myth misses the whole point of SEO, which is to connect users with the web content they are searching for. You have to keep up with the latest SEO trends.
  8. You should only engage with social media followers who want to buy something. Wrong! The point of engaging with social media followers is to nurture relationships to generate future leads.
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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +