9 Tips to Convert Mobile Shoppers Into Loyal Customers

Mobile shopping now accounts for over half of all online purchases. But despite the growing marketing emphasis on the mobile market, the conversion rate of mobile is still much less than desktop. The general concepts for turning more mobile users into shoppers are to be space efficient, limit the number of choices and focus on purchasing speed. The following tips will help you increase mobile conversions.

Showcase Products on the Homepage

Use your homepage as a storefront to showcase your most important products. Your homepage should be a gateway into deeper knowledge about your products but it can also be a place where you put the spotlight on useful features. Make sure that the images will display well on a mobile device. It’s a good idea to post links to sales and free offers on your homepage. Changing your offers from time to time helps keep your content fresh.

Make the Checkout Process Simple

The checkout process should be as simple and painless as possible. It should not require many steps and there should be nothing confusing about it, especially for mobile users. Simplicity includes keeping the entire process on one page or one scrolling screen. Think about how easy it is for people to buy downloads at iTunes or the App Store. Part of the reason these online stores rose to huge success was that the checkout process was made incredibly simple, with limited information used for transactions.

Limit the Checkout Fields

One way to speed up the online checkout process is to limit the number of checkout fields. Keeping a form simple in general helps conversions. If you ask too many questions or try to retrieve too much information at once, it can be intimidating for online shoppers. Many people are already suspicious about giving away personal information online. It’s easier for people to abandon shopping carts than it is to spend too much time in a checkout process.

Focus on Speed

Since mobile users do not have as much time as desktop users, you can get their attention by using keywords that emphasize checkout speed. Many mobile users are looking for a “fast and easy checkout,” which should give you keyword ideas. Overall site speed should also be a major concern, as images and pages need to load in a matter of a few seconds or less. If your product pages use big pictures, the pages may load too slowly. The way to speed up the pages is to use smaller images.

Remove Unnecessary CTAs

Call to Action statements work best with desktop users. You need to prioritize your CTAs and decide which ones can be removed. You do not want to flood your site with too many CTAs and you want to make them as simple as possible for mobile users. There is usually not enough space on a mobile screen for product wishlists.

Increase CTA Size

Your mobile site needs to feature “add to cart” and “checkout” buttons that are easy to read. So make these CTAs much bigger than normal text. CTAs can look more official in the form of colorful buttons. Remember that if your target audience is mobile shoppers, you want everything to be easy to see and read without taking up much bandwidth.

Limit Product Choices

The number of products you offer matters because you can bombard consumers with too many choices to the point they don’t want to choose. Your product pages or category pages should be limited to your best selling niche products. Using a “show all” button can reduce the number of products displayed on a page. Stay focused on the niche products that give your company an edge in keywords.

Create Easy Navigation

Easy navigation is one of the basic keys to crafting a website designed to succeed. The navigation should be obvious from the homepage. One way to make navigation even easier is to reduce the number of destinations a user can go from the homepage. If navigation points to a lot of deep content, then it’s a good idea to break navigation down into a series of steps.

Make the Search Box Easy to Find

A search box is one of the most helpful tools you can put on your website if it has become a wealth of deep content. The search box should be at the top of the page and easy to find. Make sure the search tool gives quick results on mobile devices.

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About Michelle Kop

Michelle Kop is a Digital Account Manager at GMR Web Team, a full service web marketing agency in Orange County, CA. Her experience ranges from many different aspects of digital marketing, from social media marketing to e-mail marketing, to paid search. Within the last several months, she has become Google Analytics and Google AdWords Certified to further expand her knowledge in these platforms. Michelle’s goal with every account that she manages is to develop strategies to bring it to another level and increase ROI. Google +

YouTube Advertising -Tips to Get Started From Google Partner

On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.

In case you missed the event, don’t worry! Here is the video recap.

Many businesses are apprehensive about using YouTube in their digital marketing campaigns. They’re unsure of the potential for product visibility, and whether or not YouTube will create a return on investment. However, YouTube has grown from a fledging platform to one of the most import media outlets in just a few short years. That growth is consistent, and in just one day, more people watch a video on YouTube than watch the Super Bowl. The platform is quickly transitioning from being a clever step in digital marketing, to a mandatory move for business growth. The Google event focused on showing the best possible ways for a business to take advantage of this trend.

Types of videos a company can create

There are three main types of videos that Google believes a company should create also known as the HHH framework:

Help: Help videos are designed to answer any questions your potential customers might have. How does your product work? What was used in making it? If you have any direct questions from a client, a video could be a great way to answer it.

Hub: This will probably be the bulk of your videos. This type of video will address the overlap between what your company has to offer, and what your client wants. Here is where you can really get creative with the message of your company and get involved with social media.

Hero: Hero videos will probably only be released for big events with your company. Got a new clothing line? It’s time to tell your YouTube Audience all about it. Here you will take the best of your yearly content, and combine it into a hero video.

YouTube will also include various analytics features to better target your audience, and will allow a business to see how this audience responds to their videos. In order to get the best engagement and response, Google stressed that all marketing should, “Show, not tell.” Videos are a great opportunity for advertising, but digital marketers should remember that viewers come to YouTube to be entertained or informed. The content a company creates for YouTube should reflect that.

We thank you everyone for joining us in the livestream event and learning with us. We certainly had a great time. Here are some photos we clicked that day.

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About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

Planning A Mobile-Friendly Website – Learn Your Options First

Gone are the days when webmasters used to trick search engines by exploiting loopholes in the ranking mechanism. Now with everyday advancements and frequent algorithmic changes happening in search engine industry, the focus is on delivering value to the (searchers) users. Even Google says, “Don’t optimize your website for search engines; optimize it for your visitors and for their ease and usability.”

What is the need for a mobile-friendly website?

According to the Comscore.com study in June 2014, smartphones and tablets account for 60% of total digital media time spent. Therefore, mobile searches have become an instant phenomenon among mobile users and Google wants to give the best mobile search experience to its users focusing on the usability. Mobile-friendly sites rank higher in search results. However, it was not considered a confirmed ranking signal until the time when Google announced that mobile-friendliness would be considered as one of the crucial ranking signals.

It is still not clear how much of an impact the upcoming mobile search update will have on rankings. However, the digital speculations confirm its significance. Zineb Ait Bahajji, a member of Google Webmaster Trends team, confirmed at SMX Munich that a mobile search update will surely have more of an impact on Google’s search results than the previous Google Panda and Penguin updates. Therefore, everyone engaged in digital promotion of a business (of their own or of their clients) is concerned about the mobile-friendliness of their website and they want to do the best for their business. But, when it comes to choosing one of the many options to go mobile, they often get confused and end up making a bad decision.

Options for mobile-friendly websites

There was a time when developers were short on options for mobile websites. They used to create WAP based websites, specific to mobile devices only. With advancements in mobile development technology and hardware improvements in modern smartphones, developers have more options to explore and to come up with a mobile-friendly solution for a website. Today, if you are willing to opt for a mobile-friendly version of your website, you have three popular options:

  • A dedicated mobile website– It is a website built specially for mobiles (m.example.com, example.mobi or www.example.com/m). Depending on the requesting device type, the web server automatically serves the mobile version of website to users. It will not have the same number of pages, URL structure or navigation options as its desktop counterpart and it serves specially tailored content to users.
  • A responsive website design – It will have all pages from your desktop version and URL structure will remain the same. Depending upon the size of display screen, the website will adapt its layout dynamically.
  • A mobile application – It is a downloadable application that users need to install in their smartphones. It will provide specific features to the users.

The below table compares advantages and disadvantages of all three options:

Dedicated Mobile Website
  • Custom tailored content
  • Easy navigation offering better usability
  • Quick and speedy execution of development and suggested changes
  • Since URLs are different, you need to make sure that redirection is done properly.
  • URL canonicalization is also important
  • Need frequent SEO audits resulting in increased cost of maintenance
Responsive Website
  • Website is hosted on the same domain and server, so no redirection issues
  • Uniform content across all devices
  • Low cost of maintenance
  • Increased load time
  • Lack of specific features
  • Cluttered navigation, if website has several pages
  • Lack of mobile specific functionalities like zoom etc.
Mobile Application
  • Specially developed for Mobile
  • Quick loadtime
  • Push notification for updates and offers
  • Captures user’s data and behavior if consent is given
  • Need separate apps for separate platforms
  • Need frequent updates as per OS/ platform updates
  • Need separate marketing/ promotion for app in order to encourage downloads

Google recognizes all three formats mentioned above and does not prefer any specific URL format provided, if URLs and all page elements are accessible to Google bots. So before making a selection, perform a clear assessment of your requirements and identify your user persona and their demographics.

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

A Guide to Go Mobile-Friendly As Google Watches Out

More and more people are using the Internet on their mobile devices, it is important for all webmasters and business owners to adopt changes as per the industry standards. Google has also announced recently that mobile friendliness will be considered as ranking signals. Therefore, people are looking for ideas to make their website compatible to the changes suggested by Google.

Keeping all such needs of modern business owners in our purview, we at GMR Web Team are going to do a series of blog posts focused on importance of mobile friendly website design and how you can optimize your website for the incoming mobile traffic. We will also share our expertise in responsive website design and mobile compatible development with the world.

A preview of some of the segments that we will cover:

  • How to build a mobile friendly website from scratch
  • How to convert old design into responsive website
  • When to think of choosing a Mobile website and Responsive Design
  • Cost factors involved in mobile friendly websites design and development
  • Managing communication with developer/ agency involved in design and development/ how to and best practices checklists
  • Optimizing a mobile website for Search Engines
  • Mobile web for local/ small business
  • Mobile web for large ecommerce sites
  • Mobile web for professional/ individuals
  • App Analytics and App marketing

Our first blog of this series will be published on Tuesday 24, 2015, and we will conclude this on 21 April when Google will roll out Mobile Search Update globally. In between, we will keep modifying the list of topics from segments mentioned above, but feel free to share any specific topic/segment that you want us to cover in the comments.

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

Google AdWords Top Movers Report Gets an Update

Beginning this week, AdWords will be having a more simplified Top movers report so that any of the users can spot and make improvements in their account more easily than ever.

What has improved?

One such upgrade in the AdWords top movers report is the inclusion of a summary table that will show you the top as well as the total changes in “Costs”, “Clicks”, “Converted clicks” and “Conversions”. [See image]

Google AdWords Top Movers Report Gets an Update

Image Source: Google Ads

Scroll down and you will be able to see which campaign or ad group is driving the most significant change for the Conversions, Converted clicks, costs and clicks.

What is Top Movers Report?

Rolled out first in 2013, this AdWords report allows the account managers to view and manage campaigns or ad groups showing drastic changes or improvements. This report helps in tracking such campaigns and groups so that you can take action accordingly.

You can find this report easily under your Home tab, Dimensions Tab as well as under Campaigns.

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About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +