How to Launch a Small Business Today and Market it Online

Launching a small business on a small budget can be done effectively, if you combine organization, engagement and imagination. It can be completely promoted on the internet in a matter of months, if you dedicate enough time and energy to the business. It may not have the same benefits as traditional mass media advertising, but it’s possible to capture a target market online to get your business rolling quickly by taking the following steps.

Related: SWOT Analysis: An Absolute Must for Your Small Business

Build a Content Rich Website

  • Make sure the purpose of the site is clear and has easy navigation
  • Content needs to be compelling and structured for SEO without overdoing it
  • Use attractive graphics that do not distract from the content
  • Keywords appear in title, meta tags and content without spamming
  • Each page needs a Call-to-Action to drive further user activity
  • Optimize your site for mobile users

Write Blogs

  • Write about your expertise to gain authority with search engines
  • Mix personality with unique informative content to build user loyalty
  • Keep blogs fresh with a constant stream of new content

Promote Your Site

  • Register your business with local search sites like Yelp
  • Send out press releases about your business through PRWeb
  • Become involved with a community event and notify local media
  • Create a pay-per-click advertising account with Google AdWords
  • Join your local Chamber of Commerce
  • Consider partnering with other businesses for offline advertising
  • Join Helpareporter.com (HARO) to get free publicity from media outlets

Engage in Social Media

  • Open accounts with Facebook, Twitter, LinkedIn, Google+ and Pinterest
  • Build profiles that provide your business contact information
  • Share colorful images and your blogs
  • Respond to followers who ask questions
  • Expand your networks

Create an Email List

  • Capture leads through email and social media
  • Score leads as hot, warm or cold to prioritize sales efforts
  • Build individual profiles for customers using email marketing software
  • Send personalized emails to users that give permission for correspondence

Monitor Website Statistics

  • Use Google Analytics to study user behavior
  • Study bounce rate (the percentage of users who leave after one page)
  • Compare available audience with target audience
  • Work on refining your business plan based on web statistics

Related: Native Advertising: A Great Help for Small Business

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

GMR Web Team Features in Google Partners’ Community

Google AdWords is the most renowned PPC (pay-per-click) search advertising program. In the present aura, search engine advertising can truly be an effective marketing tool for small businesses and should be incorporated in your digital marketing strategy.

GCP Spotlight GMR Web Team Features in Google Partners’ Community

Google AdWords is a great marketing tool for small businesses especially if you are looking at the wider picture of search engine marketing as a whole and using it in conjunction with SEO activities. Focus your initial efforts on keyword research incorporating a perfect blend of long-tail keywords and phrases, optimizing your landing page and tracking your performance. Remember creating successful ROI with PPC takes lots of testing and tweaking – so keep at it.

Why We Own a Strengthen Campaign
We keep at it, and sustain a result driven approach to pay-per-click management. We continuously monitor the latest developments in this segment and plan our advertising success in such a way so that our clients’ business stays steadily up to date, and continually brings in new customers. Approaches like, location extensions and product extensions have highlighted the client’s products directly in the search ads, giving them a better ROI. And not just this we are among the few Google partners, who are adopting latest feature additions (like – Website Call Tracking) in AdWords to deliver optimum benefits to our clients.

Kudos, We Grabbed the Spotlight
GMR Web Team recently had a step forward in the digital marketing industry by getting an opportunity to be featured in the Google Partners’ Community. With our active clientele management, free sample PPC audit and result oriented approach we have been able to win over our customer’s heart and become a trustworthy Google Partner. Where, one of our team players Amit Roy, through his active participation in communities and fresh approaches superseded in adding a feather to the cap of GMR Web Team. Amanda Factor, Nicholas Kent, Molly Youngblood Geiger and Eric Gehler the veteran stars of Google Partners’ Community congratulated us for grabbing the spotlight.

With our rigorous endeavors, we aspire to diversify more into various paid channel marketing avenues like Facebook, Linkedin, Double Click etc.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

GMR Web Team Celebrates 10 Year Company Anniversary

GMR Web Team, an Orange County, CA based full service digital marketing agency, is celebrating its 10th anniversary on September 9, 2014. This is a landmark anniversary as it comes at a time when the company is expanding with a new office located in Greensboro, North Carolina.

GMR Web Team was founded in 2004 during a period of economic recession when similar companies were still reeling from the dot-com bubble bursting. The company has since blossomed due to its unrelenting efforts in delivering the best-in-class results in comprehensive online marketing services.

GMR Web Team has been helping small to medium size businesses maximize sales from the internet since 2004. Its services have helped both brick & mortar and web based businesses obtain sales and leads from the internet. The company aims to continually grow by adoption of the latest evolving Google algorithm updates and technologies.

GMR Web Team offers complete internet related services for businesses. GMR’s expertise includes: internet strategy, website design/redesign, web marketing services like local/national SEO & SEM, social media marketing, pay-per-click, and website maintenance. The company is a Google Partner which is a recognized status that establishes a relationship with Google for the latest algorithm updates and updates on Google products.

For more information about GMR Web Team, please visit:
http://www.gmrwebteam.com/

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About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

5 Steps for Developing a Social Media CRM Strategy

A Customer Relationship Management (CRM) strategy that revolves around social media is a great way to increase customer engagement and improve customer service. Over half of the 18-29 age group value a quick resolution as the most useful aspect of customer service-related social media, according to a recent study by J.D. Power and Associates. Here are five steps to for developing your social media CRM strategy.

Related: How Integration of Social Media with ECommerce Site Drives Up Sales

Select a Social NetworkCustomer Relationship Management 300x210 5 Steps for Developing a Social Media CRM Strategy
Regardless of how many active profiles you have created on various social media outlets, choose the social network that provides you with the best interaction with your target market to use as your hub for customer support. For many businesses, Facebook will be the most appropriate hub since it’s the most popular social media network and allows the most flexibility for interaction. LinkedIn is strong for B2B relationships while Twitter provides a fast interaction due to its character limitation.

Organize and Prioritize Service Requests
Decide on a process and a pecking order of how you will respond to customers whose needs should be addressed right away. Since you may not have time to respond to all messages on the day they come in, it’s important to develop a strategy that ensures that the most important issues are dealt with first. You should also have a pre-planned strategy for dealing with complaints.

Track and Manage Data
Investing in social media monitoring software can help you keep track of the people who are engaging with you. Small companies may want to use listening services like HootSuite and TweetDeck while larger company might pursue more robust software such as Zendesk.

Analyze Data
Use your data measuring tools to analyze your productivity and how well you are meeting customer needs. Consider shifting or narrowing your focus to certain customers that may be under-served.

Related: Boosting Social Media Efforts With SEO Data

Fine-tune the Process
Once your CRM strategy is in motion, work on tweaking it to increase effectiveness. Remember to avoid resorting to automated responses when it comes to customer complaints or compliments since auto responders are now perceived as negative and personalization is perceived as positive.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Marketing Ideas Small Companies Can Borrow from Brand Biggies

Despite enormous budgeting differences between big business and small business, it’s possible for small independent brands to mirror certain marketing strategies from corporate brands. One edge that a small company does have is its flexibility to operate creatively for a variety of small niches, an important factor in this new marketing era in which innovation beats business as usual.

Related: 5 Grave Mistakes that Tarnish Your Business’s Reputation

Keeping in mind that big business can afford to be more experimental within a generic framework while small business needs to focus on direct messages within a creative framework, the following examples represent an overlap of marketing ideas that work for both big and small business.

  1. Create Customer Personas
  2. Use illustrations or photos of characters that represent different market segments of your customers. Give them names and descriptions then use them internally to clarify your target market or even in your public marketing.

  3. Personify the brand
  4. Bring your brand to life by providing examples in your marketing as to how the product can be used by customers. Most importantly, explain through various channels why your brand helps people.

  5. Develop an original compelling narrative
  6. One of the ways you can meet the challenge of crafting unique and original content for your blog is to formulate a consistent narrative that resonates with online followers and provides solutions to problems. This narrative needs to be an authoritative voice that opens people’s minds and leads them on a journey that connects a series of compelling stories. Think about planning a public relations calendar months in advance that summarizes your narrative through press releases.

  7. Build social network followings
  8. Don’t waste your time trying to build profiles on every popular social network that comes along, but do be selective and choose the ones that best allow you to engage with your followers regarding your brand. Consider developing a real-time interactive news feed that delivers unique content through social media. You can also use social networks for idea collaboration to elevate and innovate your brand.

  9. Use Google Analytics
  10. Measure your audience behavior in multiple ways to help fine-tune your marketing plan and content.

Related: Native Advertising: A Great Help for Small Business

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +