7 Actionable Methods to Increase Landing Page Conversions

Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.

Related: 7 Secrets to Save on Your PPC with Quality Score

Here are seven actionable methods you can pursue to improve your landing page conversions:

  • Use white space and clear font.

    Make the landing page easy to read by spacing out your copy. Use bullets to make the content easy to read and skim. Also, use readable font for the copy. Avoid fancy-colored fonts for the copy.

  • Optimize landing pages to load fast.

    Avoid placing heavy elements on the landing page that can slow down its loading speed. Any images, video, or audio used on the landing pages should be optimized for fast online delivery.

  • Test different copy and headlines.

    Test different copies and headlines and measure their impact on conversions. The most effective headlines are those that appeal to the emotions of your audience. Craft your headlines to make prospects want to read the rest of the landing page copy.

  • Have a clear call-to-action (CTA).

    Tell prospective visitors what to do when they reach the landing page. Do you want them to leave their number, share your page or buy your offer? Lead prospects with clear call-to-action (CTA) message.

  • Add testimonials and reviews.

    Instill trust in visitors by providing testimonials or reviews on the landing page. Include recognized “trust badges” on the landing page to reduce the hesitation that visitors may have in joining your list.

  • Keep the lead capture form short.

    Ask for minimum bare information from prospective leads. This reduces the friction of them providing the information you ask for. You can then follow up on the leads with targeted information that will help you understand their needs and segment them appropriately.

  • Use explainer videos.

    Use explainer videos on your landing pages. Studies have shown that explainer videos capture the attention of visitors more than plain text, which can help to improve conversions.

  • Retated: Why It’s Not Early to Start Your PPC Christmas Campaign

     7 Actionable Methods to Increase Landing Page Conversions

    About Ajay Prasad

    Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

The Ultimate Ways to Boost Your Holiday Sales

The holiday season is a notoriously slow sales season for everybody that sells something that can’t be put under a Christmas tree. For example, car sales plummet in the winter months around the holidays, and the people who sell cars do everything they can to earn a profit in the slowest months of the year.

While your sales may not be as bad as the average car dealership at this time of the year, the holidays can still be tricky for many salesman and small businesses. However, there are some tips out there that can help you boost sales during the holidays.

Related: Why It’s Not Early to Start Your PPC Christmas Campaign

If you’re lucky enough to be in a business that really booms during the holidays, these same tips can help you move more volume and earn more cash while building a large customer base you can rely on all year long.

  • Have sales that will boost volume. You may be losing a bit of profit on each item by marking everything down, but a sale can help customers buy a lot more since they’re getting a good deal. That earns you more cash in the long run.
  • Promote your business wisely. Social media sales can be a great way to earn more money over the holiday season.
  • Send out flyers. Traditional marketing can still be effective, especially during the holidays when people are planning to buy things for gifts anyway.
  • Make your web presence known. Do everything you can to boost traffic to your site during the holidays and you’ll earn more cash.
  • Avoid high-pressure sales pitches. People don’t need more stress during the holidays.
  • Make sure people can access your site via mobile. A lot of people shop on their phones, or at least look at products that way these days.

Related: Hot Deals: Popular Way to Get Conversions for Your Business

 The Ultimate Ways to Boost Your Holiday Sales

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Virtual Office Suites: Save on Space and Cost Together

Today’s technology has made many things possible that two decades ago would have been called science fiction. For businesses, the technological advances make the cost of doing business more affordable, especially when it comes to taking care of office space. Instead of having to pay for a whole group of suites, floor, or building, you can allow employees to work remotely. For meetings and other office needs, you can work from a virtual office.

Virtual offices are both more cost-efficient and more convenient than traditional offices. You get all of the benefits of an office without having to pay the cost to maintain it. From company mail to a location for in-person meetings, virtual offices have all of your needs covered at a fraction of the cost.

Related: 5 Essential iPad Applications for Small Business Owners

  • A separate working address. Working out of your home is great, but you probably don’t want to use your home address as the main address for your businesses. Having a virtual office lets you have the benefits of a work address without you having to be physically present at the address. You can provide the designated office address, and the mail center will take care of the rest.
  • Responding to queries. As a business, you want to make sure there is someone who can handle phone calls and other receptionist duties. Virtual office assistants are there for you when you need someone present to show a client to a meeting room, take care of calls, or keep up with basic data entry.
  • Ample of office supplies. All of the basic office equipment needs are taken care of without you having to worry about supplies running low or a printer breaking. Your virtual place is taken care of behind the scenes, making it more efficient as it doesn’t end up costing you anything extra.
  • A well-defined meeting room. There will be times when you have to meet with clients or bring staff in for a project. With the virtual office, you can have a meeting room available with all the latest presentation equipment and networks to keep you connected to those working remotely.

Related: SWOT Analysis: An Absolute Must for Your Small Business

 Virtual Office Suites: Save on Space and Cost Together

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Why It’s Not Early to Start Your PPC Christmas Campaign

As a business, you’re already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz

Whether you’re directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like PPC.

Related: 7 Secrets to Save on Your PPC with Quality Score

  • A PPC Audit Program can work wonder

    Pay per click advertising, especially during the busy Christmas season, needs to be outlined and ready to go as soon as possible. Doing an audit of your PPC campaigns right now means you will know what exactly you need to work on when it comes to targeting the right keywords and audience. This preparation will help you maximize your efforts come the holiday season.

    Waiting all the way until the last minute only means bigger headaches when you need to do the keyword research and build up buyer personas to fit each PPC campaign.

  • Find a Good Mix of Keywords

    Keywords are big when it comes to holiday campaigns, especially branded keywords. Customers are going to be actively shopping online for holiday gifts, especially now that people use search engines to compare pricing and find the exact item they’re searching for.

    So, you’ll need to find a good mix of branded and unbranded keywords that give you the best advantage over the competition.

  • Make Your PPC Campaign Punchy

    Then there is the wording to consider with your PPC campaigns. You need to make sure it is punchy, concise, and attention grabbing as there is going to be countless other businesses all trying to market to the same type of customer within your niche.

    This is where an early audit can come into play, as you can do a competitive analysis to see your strong suits.

  • Budget Early

    And finally, budget. Don’t get caught being over budget this holiday season and instead audit as soon as possible to get everything in order! Your PPC campaign will be much better off.

Related: GMR Web Team Features in Google Partners’ Community

 Why Its Not Early to Start Your PPC Christmas Campaign

About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

How to Outsmart Sales Management Challenges

There is a very thin line between sales and marketing. Taking the selling out of sales is an effective strategy that can make the process of sales much more enjoyable. The following details seven ways to beat sales management challenges by focusing on taking the selling out of sales.

Related: 4 Smart Tips to Make Sales and Marketing Team Work in Tandem

  1. Spend more time listening than talking.
  2. Many people put their energy into making their pitch and getting certain points across, cutting their listening time short. The more that you listen, the better chance that you have of offering a thoughtful response.

  3. Understand that it’s more about the value than the price tag.
  4. You have a limited amount of time to connect with a new client. It is best practice to use this time to deliver maximum value to that person.

  5. Look for excuses to turn down business.
  6. It is much more expensive to recruit a new customer than it is to keep a repeat customer. As such, you’re better off with a dozen satisfied clients than two dozen moderately satisfied clients.

  7. Create an inbound system.
  8. One of the best ways to get new leads is through referrals and inbound marketing sources. The less time that you spend cold calling, the more time that you can spend on the conversations that you have with the new people who contact you directly.

  9. Study the information that helps make your sales better.
  10. Take a close look at your customer relationship management system (CRM). It may be helpful for senior executives to check out customer order history, but it will probably be more useful for you to see a customer’s top three priorities.

  11. Stop focusing on the close.
  12. An athlete who falls short of taking first place in a race should have been training better three months ago, not running more quickly at the beginning of the race. The same principle applies to sales.

  13. Don’t be afraid to move off of the script.
  14. Many corporate sales calls use a script similar to a telemarketing script, creating a bland, generic dialog. It’s okay to have a little uncertainty in a conversation with a new client.

Related: 5 Steps for Developing a Social Media CRM Strategy

 How to Outsmart Sales Management Challenges

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +