How to Trim the Maintenance Budget of Your ECommerce Site

Running an Ecommerce can be a lucrative way to earn money. However, there’s more to being successful in selling a product on the internet than having something people want to buy and making sure that they can find it.

In fact, one of the biggest deterrents to actually turning a profit that many upstart Ecommerce companies have is their maintenance budget. While some maintenance is essential, you may not have to be spending quite as much as you are each month right now in order to keep your Ecommerce site running properly.

Related: How Integration of Social Media with ECommerce Site Drives Up Sales

Use this guide to help you slash your maintenance budget and still have an excellent site that makes sales each and every day.

Make the Ecommerce Process Easier
Starting an Ecommerce business isn’t rocket science, but there are things you won’t know when you first start out. One of the most common things small Ecommerce business owners don’t realize at first, but figure out later on, is that their purchasing process is too complicated, and that it requires more maintenance than necessary after the purchase has been completed.

While there are all types of different ways to actually sell a product to somebody through your Ecommerce site, choosing one of the simpler cart-style methods can actually be your best bet when it comes to reducing how much you’re spending on Website maintenance.

These methods can also be faster for the consumer, which makes them more likely to come back to your site to do their shopping in the future. Customers greatly value speed, especially when they’re shopping for products on the internet.

Choose the Right Type of Hosting
When you first start an Ecommerce site, you might choose a plan that is somewhat limited because your company is still relatively small. However, this can be a big mistake for many small businesses and one that can cost quite a bit in terms of maintenance as they are growing.

Instead, choosing unlimited hosting can allow you to scale your site to your needs, without incurring a variety of additional costs that will cut into your profit margin.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Why Outsourcing Website Design Is Preferable for Small Companies

Small companies enjoy a certain amount of flexibility that allows them to outsource when sales volume stacks up. Website outsourcing can be advantageous when you consider that almost all of the work can be done from anywhere Website Outsourcing Why Outsourcing Website Design Is Preferable for Small Companiesin the world on a computer. There are times when it’s best to do web design work in-house, depending on the caliber of talent that your company employs. The following considerations will help you decide if you should save money with in-house web design or improve quality with website outsourcing.

Assessing Your In-House Team
First you need to evaluate the skill level of your in-house web designers. Are they certified talent or did they learn bits and pieces of coding but don’t understand the full picture? Is there anyone on the team who has the qualities of a project manager? How versatile are your web designers to write code across various platforms and integrate code with a content management system? Do you have a skilled copywriter who understands content marketing and a graphic designer who can produce eye-catching art? If your team cannot provide high quality results, it may be time to consider outsourcing.

Related: What to Look for When Outsourcing Your Website

Website Outsourcing
If you do decide to outsource, you may be paying twice as much, so make sure you are making the right decision. One of the major drawbacks to outsourcing is that you may be dealing with someone who doesn’t have a full understanding of your goals. You may have to spend quality time with the outsourced talent to ensure that the work fits your business model. The main purpose of outsourcing is to offset your in-house weaknesses. You may only need to use partial outsourcing if your team is weak in just a few areas.

A big advantage to outsourcing is that it can give you a fresh perspective. The talent may help educate your staff with new ideas. Another strategy is to diversify your outsourcing by using multiple companies that either specialize or demonstrate unique talent in certain areas. You will gain a competitive edge if outsourced designers can help you meet deadlines and avoid redesigns.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and influential people who can help you boost your career through affiliation or by hiring you.

Success Graph Leveraging Social Media to Meet High Profile People

Use this guide to help you better use social media to your advantage.

Use Common Interests
When you’re connecting with high profile people on social media sites like Facebook, it’s easy to get lost in the shuffle. After all, a lot of people in the business world want the same contacts that you want.

However, one of the best ways to use social media to get in touch with high profile individuals is to comment on your common and shared interests. Ideally, these interests should be ones that are a bit more under the radar. Contacting a business man to say you also love business isn’t going to cut it.

However, joining a particular charitable group or social club may help you meet people that could otherwise be out of your reach.

Be Yourself
One of the most important things about meeting high profile people is being genuine. Most of the people you want to meet got to where they are for a few reasons. They work hard, yes, but they’re also a good judge of character, and can likely tell when you’re not being yourself.

Instead of trying to impress a high profile person, share common interests and goals. Act like a real person that feels natural talking to a high profile individual, not a lackey that’s just looking for attention and help.

If you do that, even on social media sites like Facebook and Twitter, you’ll do much better and make more contacts.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Why Good Web Designers Harbor a Love for Fonts

Good web design is nothing to snicker at, and if you have a site or business that relies on the internet to make sales or get your brand out there, you know how important a good site is. However, one of the things that can go over the heads of many average people is the use of fonts when it comes to building a beautiful and successful website.

That doesn’t mean that fonts go over the heads of most good web designers, though. In fact, most web designers that are really worth their salt tend to harbor a great love for different fonts. Why?

Related: The 5 Second Test Is Critical for Website Design

Keep reading to learn more about why good designers love an excellent font set and how they can help your website.

Fonts for Web design Why Good Web Designers Harbor a Love for Fonts

Fonts Set the Tone
When you’re dealing with a variety of different fonts on a day to day basis like most web designers are, you start to learn what fonts are really good for. In general, they’re very good for setting the tone of a website and making the company’s image become much clearer to consumers – even before they see more than a few words.

That’s because font sets help to set the tone of any website. From professional to playful to somewhere in between, fonts are the real building blocks of a company’s website. Choosing the right one can make the difference between putting forth the image the company desires or not.

Fonts Make Content Digestible
The content you post on your site is something that everybody should want to read, right? At the least people in your field? The answer is that even if you have great content, the font you choose to use when displaying that content is more important than you think, which is why it’s so important to good web designers.

When people are reading content on your site, you may not be thinking about things like the spacing between lines and letters, which can impact readability. A good web designer with an understanding and love for different fonts will do exactly that.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

7 Tactics and Apps for Better Marketing of Your ECommerce Site

ECommerce Website Structure 7 Tactics and Apps for Better Marketing of Your ECommerce SiteIf you run an eCommerce website you need to be aware of the best marketing strategies and tools available to increase traffic and sales. The most basic strategies involve setting up eCommerce correctly in the first place so that it’s easy for customers to buy and you have integrated email marketing software and social media with your site to capture leads, send out reminders and engage with followers. The following list will help broaden your online marketing.

Automate Your Email Marketing
Studies show that email is the best channel for driving conversions and that offering coupons or discounts can help increase traffic to your website. Klaviyo is an app that helps you develop attractive newsletters.

Build Your Email List
One of the best ways to build your email list is to add an email popup to your blog. An app called Pop-Up Window allows you to collect new email subscribers without negative impact.

Related: Defining Your Company’s Ecommerce Buyer Personas: A Reflection

Organize Shopping Cart
Persistent Cart is a free app that allows consumers to keep items in a shopping cart in case they were distracted from completing a purchase.

Strengthen Call-To-Action
The most effect CTAs are clear and simple as well as strategically placed. Hello Bar is an app that lets you easily update the CTA with a notification bar about your latest deals and products at the top of your store.

Run Contests
Online contests are effective ways to increase your traffic and capture leads for your email list. Gleam is an app that helps you run contests, sign up new contestants and share contests through social media.

Referral Marketing
Online referrals have the same impact as word of mouth. The app Forewards allows you to easily establish an automated referral campaign that encourages sharing of your messages. According to Nielsen research, 77 percent of consumers are influenced by the recommendations of friends and family.

Related: How Deft Ecommerce Marketing Helps Regain Past Customers

Product Descriptions
Ecommerce businesses depend on well written product descriptions to gain search engine visibility and help sell products. Copywriter is an app that connects with a talent pool of professional writers, translators and proofreaders.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +