9 Triggers to Promote Employee Motivation

Are your employees just coming in for the sake of getting paid? Your organization has a serious problem and should find ways to boost employee morale and motivate them. Here are 10 ways to promote employee motivation in your organization.

  1. Positive environment
  2. Maintain an open office where employees can approach you to speak about their concerns or ask you questions. A happy and contented office is always a productive office.

  3. Career growth plan
  4. Employees want to grow and advance within their organizations. So, have career growth plan for employees, so that they realize the importance of hard work and being productive.

  5. Improve professional skills
  6. Help your employees boost their professional skills by letting them attend seminars and workshops related to their field of work. When employers invest in their employees, it leads to better performance at work.

  7. Stress on importance of processes
  8. Many times employees tend to get lazy and put off certain tasks without realizing their tasks are important for the next stage of the project or assignment. So keep reinforcing the importance of processes and help employees understand why tasks have to be promptly finished.

  9. Find out what motivates employees
  10. During course of conversations, you should try to focus on keywords to find out what motivates employees. This will give you clues how to motivate them in the present and get them to be more productive and achieve their goals.

    Related: 5 Grave Mistakes that Tarnish Your Business’s Reputation

  11. Use rewards and awards
  12. Always acknowledge hard work and success. This is positive reinforcement and will help motivate employees. Even past successes should be celebrated to boost morale of a jaded employee.

  13. Learn to have fun
  14. Learn to surprise employees with some fun, like ordering a pizza for the team or taking them out for a movie. This ability to unwind at work can help boost productivity.

  15. Acknowledge contributions
  16. Always make it a point to acknowledge both big and small contributions in helping complete a project and close a deal. Be generous with your praise and it will improve employee morale tremendously.

  17. Honor work related promises
  18. It is necessary, employers honor their promises. For instance, if you have promised your employees a bonus, follow through on it.

 9 Triggers to Promote Employee Motivation

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

How to Design Your Business Website for Orange County Customers

Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business.

But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office.

Yes, before you flip the proverbial switch and go live with your new site, take a look at it through another lens—the design lens.

It’s been said that content is king, and form can be fun. Both are true, but it’s design that matters as much (if not more) than content and bells and whistles.

Related: How to Grow Local Customer Base in Orange County

Design determines your website’s destiny.

If facts are what speak to your customers’ logic, it’s the design that connects with their souls, their emotions. And making an emotional connection with customers is extremely important to small businesses, which is why website design in Orange County is a growing industry.

Orange country is home to nearly 90,000 small businesses, and most of them have a website. Each business—each website—caters to a specific segment of the county’s population. This means each website needs to be designed with a specific user in mind. Hence, the importance of website designs in Orange County.

Related: How to Find a Good Web Design Company in Orange County

Distinguish yourself from others and stay ahead.

Businesses have to differentiate themselves online the same way they in person—and that means building a well-designed website that creates an exceptional user experience. Here’s how:

  • Integrate aesthetics and expertise. Let your local customers know that you’re a local business by including images of the area and colloquial copy on the site.
  • Design and build your site so it’s searchable. Don’t assume that your customers will find you, just because you’re located just down the street from your customers.
  • Stand out from the competition. Highlight the things you do that differentiate you from the competition.
  • Hire a professional. Hiring a professional to build your website with virtual customers in mind allows you to focus on the face-to-face customers.
 How to Design Your Business Website for Orange County Customers

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Predictions That Will Revamp Digital Marketing in 2015

Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.

Content Is and Will Continue to be the Most Vital Factor
Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content light and humorous if possible. This will create brand awareness and enable retention. Middle of the funnel try subtle ways to interest the prospect like need based infographics, product comparisons, situations that require use of product and service. For the top of the funnel case studies, reviews and social endorsement work best. Personalize your content as much as you can.

Consistency and understanding of the nuances of each community and platform while optimizing content across channels will also become imperative for digital marketers.

Related: Digital Marketing Trends in the Music Industry This Year

Marketing Channels Will Work for a Singular Goal
The digital marketing trends in the ensuing year point to increased connectivity between the marketing channels. Content creation, search optimization and social media would cease to be water tight departments and will be treated more like skills that exist across the organization. Invest in attribution modeling software. Realize benefits of attribution modeling that will increase interconnectivity between ad networks. Advanced measurement capabilities will give you a clearer picture about how customers interact with their brand before converting.

With better integration of devices within each other and home brands attribution becomes all the more important.

Mobile Will Take Over
The world is transitioning to a more mobile world, so the marketers and brands must adopt a mobile-first mentality for 2015 in order to reach out to the present generation.

Digital marketing industry will realize that more than 50% of their marketing content is being consumed on mobile or tablet devices. Hence, will be gathering additional behavior data to understand how mobile is assisting conversions on other devices & offline. And, only those will succeed who successfully combine these insights with techniques like audience segmentation and full funnel optimization.

Data-Driven Marketing Campaigns
2015 will be the year of data-driven marketing. As the number of mobile users are increasing day by day the marketers need to target their customers by purchases and location, which will help them in predictive analytics. This method will help them in identifying best segments for them – where they want to grow and serve and also will get them an idea of the quality of content they are serving.

Related: Digital Marketing Tools You Must Include in Your Action Plan

Social and Mobile
Mobile is social and now we have apps. Search for restaurants are not done on search engines, they are done on apps. Is your business optimized on apps? Do you have a review policy? If not, it’s time to ramp up your product and customer service. Interact with your customers, follow them up via email, connect with them on social and encourage them to leave reviews. Don’t solicit them. Its against law.

Digital marketing is always evolving but planning ahead and having a strategy makes a difference. Start planning.

 Predictions That Will Revamp Digital Marketing in 2015

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

5 Ways to Surprise Your Customers This Thanksgiving

The holiday season is a time when most consumers are flooded with advertisements for sales, and companies are looking for ways to get them to buy as much as possible. For the savvy consumer, this can feel a little overwhelming, and it can even make some people resentful of the companies they do business with.

If you don’t want your company to be a part of the group consumers resent for their relentless holiday pressure, chances are you’ll need to do something to show them that you value them for more than the money they send your way. Use this guide to help you find the perfect way to surprise your customers this Thanksgiving and show them that you really are thankful for their loyalty.

Related: Time to Honor Our Harvesters: Happy Thanksgiving Day!

A simple gesture can increase sales and give your customers a smile. Happy Thanksgiving!

  • Send Thank You Cards. Personal thank you cards might sound like a simple gesture in these days and times, but believe it or not, they can really still touch people and make them want to work with you. If you do send thank you cards, always make sure you include a personal note and write them by hand whenever possible.
  • Offer Discounts. Everybody loves discounts, but you don’t want to have a sale. What you want to do is give your customers a certain percentage off their next order in the next quarter. That way they won’t feel like you’re pressuring them to buy.
  • Donate to a Favorite Charity. Instead of a card or discount, making a donation to another company or customer’s charity of choice is an ideal way to say thanks. Charitable donations are also looked upon kindly during the holiday season.
  • Buy Lunch. For great customers that you want to see face-to-face, nothing can beat a free lunch. Of course, the check will need to be on you, but it’s worth it for the good customers.
  • Give a Free Gift. Part of your product line is ideal, but even holiday related items like mugs can make wonderful gifts that show you care about loyal customers.

Related: How to Gear up Your Website for the Shopping Season

 5 Ways to Surprise Your Customers This Thanksgiving

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

5 Common Landing Page Lapses That Can Hurt Your Conversions

Getting visitors to your landing page is only the first step of conversion. Making the visitors convert is another hurdle all together. When visitors stop by your landing page, you want them to give you their contact information in exchange of the offer you have.

Related: How to Identify Landing Page Hotspots

How you structure your landing pages can determine whether you will have high or low conversion rates.

Here are 5 landing page mistakes you should avoid that make it difficult for visitors to convert:

  1. Slow Loading Landing Pages
  2. The online visitor is impatient and will quickly close a landing page if it takes long to load. Having many images, videos or audio files can increase the size of your landing page, making it load slowly.

    Avoid using any media elements on the page that will not add value to the visitor’s experience.

  3. Lack of a Clear CTA
  4. When visitors arrive at your website, they should know what to do next. You need to provide a clear call-to-action (CTA) on the next step the visitors should take. For instance, you may want visitors to enter their email address, call a number, or download an eBook and so on.

    Make the CTA conspicuous and obvious. Ideally, the CTA should be in a highly visible button.

  5. Irrelevant Copy
  6. Your landing page copy should have relevant information that the visitor is interested in. The copy should be concise and formatted for easy skimming. Use bullet points and subheadings in your copy to make it easy for visitors to grasp your message.

    Also, avoid using fancy fonts that may not be easily readable when viewed across different browsers.

  7. Eliminate Distractions
  8. Keep the visitor focused on your content by eliminating any distractions on the landing page. Elements like social media sharing buttons, menus, outbound links or inbound links should not be used on a landing page.

  9. Not Optimized for Mobile
  10. Make sure the landing page is optimized to be displayed well on mobile devices. Keep important content on the landing page above the fold. Moreover, avoid using plugins that may break the page or fail to show on mobile devices.

 5 Common Landing Page Lapses That Can Hurt Your Conversions

About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +