Challenges of Keyword Research Only Marketers Realize

Keywords are the building blocks for content as well as high rankings in search engines. If you become a master of keyword selection, you will have an edge over competitors who are not when it comes to search results. One of the ongoing problems that every webmaster faces, however, is that search engines keep evolving and changing their methods. The following nuances are reminders to marketers of challenges in the keyword research process.

Keyword Research 291x300 Challenges of Keyword Research Only Marketers Realize

  1. Neither Google nor Yahoo still provides search query data for finding websites anymore.

  2. Sometimes keywords that seem popular have zero monthly searches, which should be avoided.

  3. A plural form of a keyword may be more advantageous than the singular form due to better search volume.

  4. You should avoid keywords in which your competitors already dominate and try to find alternative synonyms in which they are not dominant.

  5. Pages that drive a substantial amount of traffic are not always based on obvious keywords.

  6. The keyword tool does not always give marketers a relevant list of keyword variations.

  7. Not all clients understand the definition of long tail keywords.

  8. There are times when Google’s keyword planner cannot be accessed due to maintenance.

  9. As important as keywords are, overusing them in titles or content is considered spam by search engines and can lead to lower rankings.

  10. Clients can hurt their own sites when they try to stick with keywords they’ve used for over a decade and refuse to change them.

  11. Popular keywords might be demanded by clients who do not understand that there is far too much competition for them when alternative keywords would make more sense.

  12. Not all keyword tools use spell-check and can sometimes lead to a keyword being misspelled, which can ultimately hurt the site’s credibility.

  13. Page optimization requires using a keyword naturally, but sometimes clients request using keywords in awkward ways.

  14. Keywords should correspond with customer personas so that you know you are connecting with words they already likely use in search engines.

  15. Geography and niches work well together for building keyword phrases.

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About Ajay Prasad

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client's products and services and their target market’s needs to achieve the best possible results. Google +

Ways to Weed Out Fake Paid Search Managers While Hiring

When it comes to looking for a paid search manager, finding one isn’t difficult. However, for many people, finding a good one is exceedingly hard in a field where real professionals are becoming tougher and tougher to find. While you may not know exactly how to tell the difference between a fake paid search manager and real one at this moment, there are some surefire ways to help you hire the right person for you.

Use this guide to help you hire a reputable paid search manager who will actually be helpful for your site and your business.

Right Person at Right Place 300x278 Ways to Weed Out Fake Paid Search Managers While Hiring

 Seek Out Passion
There are a lot of fake paid search managers out there that may know just enough to get a job – but not enough to actually do what you really need them to do. In order to weed those people out, you need to seek out somebody who is actually passionate about their work.

When talking to potential candidates, get a feel for what frustrates them in their work, how their boss would describe them and what they’ve done in the past to go above and beyond the basics in terms of managing a search campaign. You want competent responses that really mean something, not just by the book answers.

You’ll also want to talk to anybody that you’re considering about hiring as a paid search manager about why they got into the business and why they continue to work in the field to this day.

Consider Creativity
When it comes to hiring a paid search manager, creativity is something that’s often overlooked, but shouldn’t be. Any paid search manager worth their salt should be able to answer some questions about how they go about their work and where their inspiration comes from.

When discussing creativity with a potential paid search manager, ask about how the individual works on ad copy and how they keep ad campaigns from becoming stagnant as they grow. After all, a good paid search manager will help your criteria grow so your business grows – not just do what they’re told and let things rest.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Defining Your Company’s Ecommerce Buyer Personas: A Reflection

Constructing a buyer persona is an excellent model for improving your business. By creating fictional characters that represent your target market, you can establish a more clear vision of both your message and how it will affect consumers. Buyer personas can be shaped by either envisioning your target customers or interviewing them. The following tips will help you strengthen the process of developing useful buyer personas for ecommerce customers.

Consumer Questions

One way to interview your customers is to provide survey forms on your website. You can also collect information on their opinions through social media sites. Don’t be in a hurry to get this information since many people simply won’t have time for it. Here are some important questions to ask your ecommerce customers so that you can use the answers to construct accurate buyer personas:

  1. How well do you understand this product?
  2. What types ofmedia do you use most often?
  3. How does the product affect your life?
  4. Who influences your buying decisions?
  5. To what degree do you embrace new products?
  6. How often do you repurchase this product?
  7. What is your preferred payment method?

There are many more important questions you can ask yourself and customers. The key is to document as much information as possible then create different characters that represent different segments of your market. For example, you might develop a character named “Carol” who depicts your most active and loyal customers, such as middle aged housewives. Then create another character named “Bob” that reflects your more passive customers, such as a young man with limited spending cash.

Defining Your Ecommerce Buyers

The more diverse your business is, the more likely you will need to construct multiple ecommerce buyer personas. Your customers can be defined by demographics, lifestyle, and how they view the world. Not only can this information be used for your own internal use, you can use buyer personas in your marketing campaigns to help consumers identify better with your product. One of the best ways to make buyer personas come to life is to work with an artist or cartoonist to create visual images.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

How Deft Ecommerce Marketing Helps Regain Past Customers

Easy come, easy go. That’s how most online shoppers view their loyalty to any one site.

And why wouldn’t they? They’ve got options–worldwide options, in many cases. They can decide where to spend their online dollars based on a variety of factors that range from price to availability of products to shipping times to how much they like an ecommerce website design.

These days, it’s not unusual for even seemingly loyal customers to drift off into the distant reaches of the Internet and never return. Luckily, it’s also not unusual for them to return–if the ecommerce company employs a multilayered, innovative ecommerce marketing campaign.

Here’s how:

Send email reminders

Sometimes a customer doesn’t purposefully drift away from your site–they just forget to come back. A well-designed, well-written email reminding them about all the great products they can pick up on your site might be all it takes to get them back.

Offer them a deal

People love deals. Hence, they love companies that offer them deals. Sending an email with a special offer–savings, free shipping or a free gift, for example–not only reminds people about your website, but also builds and strengthens loyalty. There is a risk in doing this, though- shopping may get accustomed to getting deals and may be unlikely to purchase without one.

Get personal

Personalized emails can go a long way toward bringing customers back. That’s why sending a birthday email is always a good idea. You can also leverage holidays, changes in the seasons and big-time events including the Super Bowl, the Grammys and even the start of the fall television season.

Find out why they left

Sometimes people don’t simply forget about you. Sometimes they leave for a reason. If a longtime customer suddenly leaves, ask them why. Send them a truly personalized email. Call them. Maybe you stopped offering the product they want. Maybe your ecommerce website design is falling short. You’ll never know unless you ask.

Fix the problem

Once you figure out why customers are leaving, look for trends and fix the problems. Make sure your ecommerce website design is on point and get the right products.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +

Applying Human Psychology for Better Contact Form Conversions

The contact form is something that every business needs for their website, but it’s not something that every business owner understands how to use properly. In fact, a good contact form can be pretty hard to come by on the internet despite how important having a good one really is to the success of a business.

If you’re trying to create one for your company, using human psychology can really be particularly beneficial. After all, you’re marketing to humans and playing into their feelings and how their minds work can help you make the most of a contact form so you get better conversion rates.

Be Helpful

When it comes to what your contact form should be like, the main thing you want customers and potential customers to think about your business is that you can help them. No matter what it is you do, you’re a business that provides a service or solves a problem. Otherwise, why would a consumer be spending their money with you? If you’re not fixing an issue there’s no reason for somebody to open their pocketbook. Make sure your contact form lets people know you want to help them.

Avoid Hard Sells

A contact form is just a way for a customer to reach out to your business and show interest in what you do. The idea isn’t to sell them something right away – it’s to get them comfortable with who you are as a company so that they will become a customer in the future.

That’s why you should avoid any sort of hard sell type language on your contact form in absolutely every case. You may want to sell a consumer a product or have them sign up for your service, but when they’re filling out the contact form isn’t the time to have them do it.

Keep language simple and just make sure that customers know you provide a service or sell a product – not that they have to buy if they contact you.

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About Sangeeta Kumar

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +