The number of people actively using social media has exceeded two billion, according to the latest research conducted by Facebook. It’s not just posting fun photographs and communicating with school friends that makes people want to log in but also, the fact that social networks are now a powerful tool for business. From getting likes on business-related posts to gaining followers through consistent interaction, it’s easy to connect with customers on a more personal level through networks like Facebook, Twitter and Instagram.
What Is a Social Media Profile?
With so many people logging online, it would be crazy not to use social media to stay ahead of competitors in your industry. Customers learn to trust through learning about the company and communicating with members of staff. When you create a social media profile you can do just this, while allowing your company page to be found by potential/existing customers.
Purifying online reputation, getting higher rankings and connecting with customers/fans are the main reasons why a business owner might develop a social media profile. A successful profile will comprise the following elements:
- Company name/username
- Profile picture
- Company website link
- Interests and background
Methods for Increasing Customer Communications
The more traffic you get to your social media profile, the more people will click through to your website and the higher the chances of conversions. For customer retention to be at its height, you need to get people talking. Here are five ways to master the art of social media communication:
- Ask for Opinions
Votes, likes, dislikes, comments and suggestions are valued, so give customers a voice by asking for opinions.
Make the content, image or video share-worthy, and you could go viral.
If a picture tells a thousand words, imagine how powerful a video is. From introductions to tutorials, you can expect people to press the share button and get you seen with videos.
Build excitement and enhance customer engagement by running a contest.
People are more likely to buy products if they can see photos of them being used, so post frequently.