Last month, YouTube launched video cards which allows viewers a new way interact with the video they’re watching. To no surprise, this feature is available on both desktop and mobile devices. Digital marketers have viewed this new feature to be a blessing because it has been rumored to have replaced the old YouTube annotations in a more visually appealing way.
Today, YouTube officially announced video cards within its TrueView ads which are the ads that are served before a viewer watches their video. [Read more…]