A high quality Landing page or a lead capture page is built with a single and focused objective to capture leads from prospects. It also helps “fuel other marketing channels”. It is one of the most crucial elements for a marketer or an online advertiser and yet many fail to bring the charm to their landing pages. A/C to a survey, only 22% of the marketers are really happy with their conversion rates but the rest are doing just OK.
The reason is the lack of the main ingredients that make a landing page which your prospect can’t resist. [Read more…]