With the rise of Google +1 and the growing presence of Facebook Likes, its important to understand the fundamental differences between the two features. As stated on the Google website, "the +1 button is shorthand for this is pretty cool' or' you should check this out.' Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search." According to Facebook, 'the Like button lets a user share your content with friends on Facebook. When the user clicks...
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If ten years ago someone had told you that your brand would be interacting with your customers on a one on one level every day, you would have probably laughed at them and called them crazy. Today, Twitter has become a medium to do exactly the same thing. Brands are being forced to create a presence on Twitter so that their customers can interact with them on a one on one level.
This has several implications. Online reputation management is becoming an industry of...
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A recent infographic released by mashable shows that almost all small businesses have accounts over all channels of social media. They are actively involved too. Almost 62% of these businesses post 8 plus comments a week.
- 78% of them have twitter accounts
- 75% of them have FB accounts.
Does it make business sense?
Yes it does. On an average a business profile gets around 5 comments a day while a personal profile may get 3 comments a day. The level of engagement on twitter is more compared to facebook....
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Okay guys, I know I have been on and on about social media in the last two posts, so I now want to wrap it up with some uhmm.. advice (of what you probably know).
- Being too direct in your sales pitch could scare people away. So, think passive, think indirect...help people with "how to's" "why's". Listen, share and be humble. Bragging about the money you are making is not going to win you friends.
- When people add comments in response they might need a response from you. If available, follow or subscribe to the hot feeds...
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In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!
Cons:
- Information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers in new...
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Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.
Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social media...
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Giilian Muessig at SMSIndia reveled that 4 letter keywords are the keywords that convert most!!
This is one of the best tips I ever had. Is the team listening? Should be easier to pick up the keywords now.
Ian McAnerin and John Barron took a fantastic session on In-house Search Marketing Mix and Budgeting. The issues covered the actual nitty gritty of website strategy planning and budget allocation. They fielded questions well and I learnt a lot. Hope to pass some of it to my clients.
Ian is terrific when it comes to...
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Trying my best to cover the # SMS India but the info coming trough is overwhelming.
Here's a tiny wee bit of what Eric Weaver, covered today,
Content that builds trust
- Have Proof Points: Use external voices, do expert interviews
- Testimonials: not on the site but on Yelp, display visitor ranking
- Inside looks: show factory shots, show who's blogging, take a webcam and go around the office.
Employee perspective: People love to buy from people who are loved!
Management Relation pieces:...
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Many businesses are struggling these days, if they have survived this long. The hundreds of thousands of businesses you have died can teach us all something about how to survive, and even thrive, in 2011.
First, you must be willing to change and stop doing just what you did in the past. If you have survived the last few years you probably already know this. If not, you are probably one of those...
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