Blogging is a tough art to master. You can write the most fascinating, thought-provoking content, but without readers, what’s the point? Popularizing your blog is crucial to the success of your blog. Fortunately, there are simple things you can do to fortify its reputation and increase its viewership.
Maintain a professional look. Keep a clean, professional design for your blog that complements your writing style. A well-kept blog page will convey to readers how seriously you take your blog, and an intelligent design will show off your ingenuity.
Practice Search Engine Optimization (SEO). SEO is an intricate yet necessary endeavor that, if done correctly, will undoubtedly increase traffic to your blog. A simple way to begin SEO is incorporating relevant keywords into your blog content this will garner the attention of search engines and subsequently increase the ranking of your blog website, ultimately leading to more views. Be sure to submit your blog to the search engines so it can be indexed beforehand.
Utilize social media platforms. Twitter, Facebook, Technorati, Del.icio.us – to name a few – are all viable platforms through which you can reach out to people and advertise your blog. Include snippets of your blogs in posts and Tweets and link to it to educate your audience and let them know what you’re all about.
Add your blog to blog directories.
Add value with images and videos. A picture is worth a thousand words and videos go viral – basically, people love taking a break from reading and being visually stimulated. Add images and videos to supplement your content and provide a new angle on the topic you’re writing on.
Include social networking buttons and widgets on your page. These will help optimize the reach of your blog.
Add quality content. Without quality content, your blog will fail to attract viewers. Craft well-written posts to engage the reader, making sure that your blog is adding new insight into the topic you’re writing about. Always ask yourself, “What value am I giving to my readers?” With so much information floating around the Internet and people being constantly bombarded with it, it’s up to you to add something new to the readers’ lives so that they are motivated to become long-term followers.
By following the simple guidelines listed above, you will see increased traffic to your blog site and feel better about the investment you’ve made.
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