As a matter of science, simplicity is almost always better. People respond to simplicity the same way they did to the advent of cars in the early twentieth century. Sure, they had horses and bicycles to get around, but traveling this way was exponentially more time-consuming and taxing than through an automobile. Compare that to the plight of the modern day mobile user: unnecessarily long form fields, tiny call-to-actions, and pinch-to-zoom to read text? No, no, and please no! These are all mobile design faux-pas that you need to avoid at all costs. The fate of the Internet depends on it.
This begs the question: is there some way to improve and simplify a mobile user’s experience the way cars revolutionized and streamlined commuting?
The answer is a resounding yes, in case you were wondering. [Read more…]