One of the best strategies of increasing brand awareness and sales is word-of-mouth marketing. The strategy is cost-effective and can lead to tremendous results when done right. Moreover, the execution can be as simple or complex as you wish.
But first, what is word-of-mouth marketing?
Word-of-mouth-marketing refers to conversations about your brand by enthusiastic customers. People can talk about your brand on social media, blogs, forums and other platforms. Any positive mention of your brand is word-of-mouth marketing.
Promote Your Brand with Word of Mouth Marketing
Here are 6 word-of-mouth marketing ideas you can implement to improve brand awareness.
1. Connect With Industry Influencers
Get industry influencers to talk about your brand. To do this, first create personal relationships with the influencers by sharing their content or engaging in discussions with them. Later on, invite them to check out your offerings.
2. Provide Amazing Service
Provide amazing service to get customers talking about you. Follow up on customers to find out what they like and what you should improve with your products or services.
3. Target Your Audience
Define your audience and create content that specifically appeals to them. Apart from this, create a group of core insiders actively promoting your brand through reviews and social media mentions. Nurture these insiders to be your brand advocates.
4. Create Personal Connections
Connect with your customers on social media and other online channels. For instance, reply to questions or comments about your brand and make your customers feel appreciated by including some of their content on your blog.
5. Promote Marketing by Customers
Get customers to talk about your brand by offering them incentives. For instance, you can offer coupons to customers that write reviews on the products they purchase. You can also use referral tools to encourage customers to spread the word about your brand.
6. Create Relevant Content
Create relevant and quality content targeted at your customers to promote your brand. The content can be shared by customers and in turn increase your business brand awareness.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.