Google Plus can be an effective tool for building your business…with 10 caveats. Here are ten things that you should avoid while using Google Plus:
Using a Low Quality Profile Picture
Unclear profile pictures deter users from connecting with you, especially if the picture is a brand name. Use large, high quality pictures. Images of yourself in professional business attire will generate more leads than a picture of you in a tee shirt.
An Incomplete Profile
An incomplete profile tells visitors that you will sacrifice sales for privacy. Alternatively, it is a public display of laziness. Keep your business profile complete and up to date with links to your homepage.
High Keyword Density in Your Profile
Jamming your profile full of low quality keywords will not improve your on-page visibility or your URL ranking. It will get you penalized. Avoid this mistake by replacing copious amounts of keywords with relevant information about your company.
Not Joining Communities
Communities are a breeding ground for hash tags, like yours. Build your brand by including hash tags in your posts. Start with industry-specific hash tags and build relationships with consumers. Then create your own hash tags to help visitors track your brand.
Not Using Circles
Use circles to form close business relationships with your influencers. The bigger their circles are, the more exposure you’ll enjoy, courtesy of their professional success.
Spamming Your Circles
Show your professional connections the courtesy of not spamming your circles. This shows a blatant lack of professionalism, and obliterates your chances of earning legitimate referral links through your influencers.
Ignoring Negative Comments
Your natural response to negative comments may be to delete them. Instead, respond to them as a sales representative would respond to a disgruntled customer. Treat negative comments as complaints.
Posting Only About Your Product
Even businessmen have lives. If you hope to maintain relationships with your influencers, talk about something other than your product. Use their personal hashtags when posting to show them that you appreciate their loyalty, and check in on them every once in awhile. The more personable you are, the harder your product will work for you.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.