When it comes to looking for a paid search manager, finding one isn’t difficult. However, for many people, finding a good one is exceedingly hard in a field where real professionals are becoming tougher and tougher to find. While you may not know exactly how to tell the difference between a fake paid search manager and real one at this moment, there are some surefire ways to help you hire the right person for you.
Use this guide to help you hire a reputable paid search manager who will actually be helpful for your site and your business.
Seek Out Passion
There are a lot of fake paid search managers out there that may know just enough to get a job – but not enough to actually do what you really need them to do. In order to weed those people out, you need to seek out somebody who is actually passionate about their work.
When talking to potential candidates, get a feel for what frustrates them in their work, how their boss would describe them and what they’ve done in the past to go above and beyond the basics in terms of managing a search campaign. You want competent responses that really mean something, not just by the book answers.
You’ll also want to talk to anybody that you’re considering about hiring as a paid search manager about why they got into the business and why they continue to work in the field to this day.
When it comes to hiring a paid search manager, creativity is something that’s often overlooked, but shouldn’t be. Any paid search manager worth their salt should be able to answer some questions about how they go about their work and where their inspiration comes from.
When discussing creativity with a potential paid search manager, ask about how the individual works on ad copy and how they keep ad campaigns from becoming stagnant as they grow. After all, a good paid search manager will help your criteria grow so your business grows – not just do what they’re told and let things rest.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +