The holiday season is a notoriously slow sales season for everybody that sells something that can’t be put under a Christmas tree. For example, car sales plummet in the winter months around the holidays, and the people who sell cars do everything they can to earn a profit in the slowest months of the year.
While your sales may not be as bad as the average car dealership at this time of the year, the holidays can still be tricky for many salesman and small businesses. However, there are some tips out there that can help you boost sales during the holidays.
If you’re lucky enough to be in a business that really booms during the holidays, these same tips can help you move more volume and earn more cash while building a large customer base you can rely on all year long.
- Have sales that will boost volume. You may be losing a bit of profit on each item by marking everything down, but a sale can help customers buy a lot more since they’re getting a good deal. That earns you more cash in the long run.
- Promote your business wisely. Social media sales can be a great way to earn more money over the holiday season.
- Send out flyers. Traditional marketing can still be effective, especially during the holidays when people are planning to buy things for gifts anyway.
- Make your web presence known. Do everything you can to boost traffic to your site during the holidays and you’ll earn more cash.
- Avoid high-pressure sales pitches. People don’t need more stress during the holidays.
- Make sure people can access your site via mobile. A lot of people shop on their phones, or at least look at products that way these days.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +