Three Simple Ways to Make Your Website Sticky
There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times.
So the big question remains: how do you get them to stay on your website? That’s what I’m going to break down for you in this blog, so make sure you share it with your colleagues.
1) Add a blog. But wait, not so fast; there’s a catch. Just adding a blog is not good enough. You have to make it a fun place to hang out and interact. The balance between information and fun should be well thought out and seamlessly integrated. A boring blog, however contextual it may be, is not a place people will recommend to others nor come back to often.
DETAILS:
Time taken by a technical team to install a blog: 4 hours
Post frequency: Once a week (minimum)
Estimated Cost for content: Between $0 to $10 for each post
Estimated Time to make a post: 30 minutes (maximum)
Example: BeLiteWeight.com was a site with very active social media interaction but no active blog. Adding a blog increased average visitor time by 72% and many second time visitors filled in the contact us section on their website.
2) Add social networking icons. “There are so many different icons and the website seems so cluttered!” Sound familiar? Start with Facebook and Twitter icons. Google+ has value and reach, so that’s a good addition.
Then stop and mull. Do reviews matter? Does your niche matter? Or will these do?
DETAILS:
Time taken by a technical team to install icons: 1 hour
Requires no additional time
Example: After adding social networking icons on the California Miramar University website and putting them in a more prominent/visible position, CalMU.edu has had a lot of student interactions who’ve reached out to their communities and, as a result, referral enrollments have increased.
3) Start using QR Codes. Let others take your site with them on their mobile devices. Assume people are not on their laptops or desktops all the time. Make it easy for them to contact you. A QR Code, or a 2D barcode, is an image that smartphone users can scan. You can enable the code to call a number, send an SMS or even open the contact us page on your website.
DETAILS:
Time taken by a technical team to install icons: 1 hour
Requires no additional time
Example: The ugly QR Code on our website – www.gmrwebteam.com – sends us a lot of leads. That’s the reason we’ve kept it ugly!
Contact us for a free appraisal of your website.
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Since then I have received a number of requests to compile a list of social media sites. Here is a categorized list of what I have found. Feel free to leave suggestions for inclusion in the comments.