Search engine marketers at PPC audit companies need to devise ways to get the best ROI from their marketing campaigns. And when a campaign is successful, there should be ways to scale it up and deploy to different channels quickly and efficiently. One strategy that the PPC team can use is recycling successful campaigns.
Deploy Campaigns on Multiple Channels
If you design or manage websites and you haven't yet heard of ghost buttons, it's time to take a look. They are becoming a noticeable trend in 2015 in the world of web design due to visual appeal. It's not the same thing as the generic buttons that began to fade by 2004 due to preference of dynamic menus and CSS.
What are ghost buttons
Website design is an important part of your online marketing strategy and should be tailored for the best conversions. Online visitors have a very short attention span and it’s the work of the designer to capture their attention and strategically lead them towards the conversion path. Below are 6 rules designers should follow to improve website user experience and ensure the best conversion rate:
Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.
If visitors are not clicking on your CTA button and taking the action you want them to, it will be difficult to make sales. The CTA button is the gatekeeper between visitors and your business. The button should be inviting, obvious, and enticing to make visitors take action.
Your website may get a lot of traffic. However, without a good CTA button, conversions will be low.
Here are 5 mistakes most marketers make with the CTA button that lead to poor conversions:
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All successful business today must have a website, and it has to be both appealing and user friendly. A well-designed website offers business owners a wide range of benefits, from attracting more clients to an edge over the competition.
To get the most out of a website, it needs to be informative without being overwhelming, visually appealing, and well organized.
Most business owners do not have the time, knowledge, or resources to handle their own website, but that is just...
Creating a website is not difficult. With the many available WYSIWYG design software and easy-to-use content management systems, anyone can easily design a website. However, what separates novice designers from experts has to do more with skills and talent.
Below are six important elements that make an aesthetically pleasing website which will get noticed among the masses.
Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.
What's standing between your e-commerce website and more sales? The answer might surprise you: too many photos, too many choices and too many websites.
Too much of a good thing can actually be bad.
Does this sound counter-intuitive? Keep reading to see why it makes perfect sense when it comes to e-commerce--and to see how three simple web...
It's not a very long time--Vine's increasingly popular looping video clips are a whole one second longer. But it's an important amount of time during which the visitor will decide, consciously or subconsciously, whether or not to stick around, explore and maybe even do business with you.
Why five seconds? The short answer is that people have shortened attention spans. The longer answer is that there are so many other options available to them that people don't have the...
