Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business.
But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office.
Yes, before you flip the proverbial switch and go live with your new site, take a look at it through...
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Local businesses need to focus on customer acquisition and retention to achieve their revenue objectives. There are various online marketing strategies that business are looking for, like better website design in Orange County to reach prospective customers in a fast, efficient, and cost-effective manner.
To get more leads and customers for your business, it is important to understand local marketing principles.
Below are 6 ways in which...
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Having a professional website can take your business to the next level. A good website is more than just a beautiful design. A good website is the one that is designed to be easily found on search engines, provide a good user experience to visitors, and make visitors become leads.
If you are searching for a company offering professional web design in Orange County, go for one that can design your site for conversions.
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Every quality business will have a website. Whether you choose to design your site yourself or use professionals in website design in California, you'll need somewhere for customers to go online to view your business information. You'll also want to pop up on a mobile local search by having a site that's optimized for viewing from a mobile...
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Although the January 2012 Google updates are less noteworthy than the initial introduction of Panda, they provide evidence that the search engine giant continues to focus on providing results that are faster, more timely and more accurate.
Finding Only the Freshest Results
Minor improvements were made to the freshness update that Google implemented in November. "Freshness" refers to search results with an element of timeliness, such as hot topics or recent events. The latest change in this area involves an...
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There are number of reasons why anyone doing online promotion or marketing needs to have Google+ as part of their Internet strategy. It takes a business from the shadows and gives it maximum visibility. For example, businesses conducting Internet marketing in Orange County can be seen by Google+ and regular Google users around the world....
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Since the inception of the Internet, how a business has shaped its Internet presence has changed from simple webpages to flashy websites and full-fledged social media fueled marketing campaigns. Companies must not only consider how they present themselves, but must also be cognizant of the methods used to make their presence known.
SEO Factors
Search Engine Optimization (SEO) is important if a business intends to make money online. Even a business that uses the Internet just to establish a presence or announce themselves...
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For small businesses, it is essential that every dollar is wisely invested for the long term success for the organization. With an uncertain economic outlook and customers becoming more conservative in regards to their spending habits, it is important that smaller firms devise a robust website strategy.
The most important factor to ensure that efforts put forth toward utilizing the Internet in reaching potential customers is to cater to their...
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Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.
Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social media...
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Generally, as business owners we all know exactly what we want to include in our press release. However there are certain guidelines that we need to follow to ensure that people can find us when they search for us online and search engines know which news to deliver when people ask for them.
Normally a press release is based on the format of
