With the rise of Google +1 and the growing presence of Facebook Likes, its important to understand the fundamental differences between the two features. As stated on the Google website, "the +1 button is shorthand for this is pretty cool' or' you should check this out.' Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search." According to Facebook, 'the Like button lets a user share your content with friends on Facebook. When the user clicks...

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• Keep it Short and Sweet!
• Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
• 5-7 seconds
• Most of the time, people will go to a different site after reading the first few sentences, so it is extremely important to make sure you convey the most important points at the top of the article.
• Also, a...

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Last week we talked broadly about website design and how to integrate it with your internet strategy. We also saw the significance of good original content and how it acts as a unifier for all aspects of internet strategy. This week we will go a step further and discuss onsite aspects of internet strategy. I will try to provide you with a checklist and a list of don’ts.

• Zero on a website design company in your...

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You’ve worked hard at identifying the keywords that will drive traffic to your website.
These keywords have to be integrated with website design to start driving traffic to your website. Then there is the issue of conversions. So the design, code and content must be integrated for a successful website business. Discuss all of the below factors with your website designer and content writer if any.

Website Design: The

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