Is your website crying out for a makeover? When was the last time you updated the content? It’s very important to remove outdated gimmicks from your site that the internet community became tired of long ago. It also helps to keep content fresh so that every time visitors use your site they find something new. Below are some of the key warning signs that your site needs a makeover.
At one time animated intros using Flash were considered tech savvy but eventually the technique was widely abandoned due to slow loading time and compatibility issues. Users now expect to find information quickly and if they don’t they’re on to the next site.
Too Much Clutter
Every web page should have valuable inspiring content but it’s also important not to overdo it with either too much information or too many interruptive ads or different messages on one page. Each page should be built on a solid theme of keywords without keyword stuffing.
Like a Brochure
Big photos can slow a site down tremendously, which is why it’s better to use background colors as an alternative. While a brochure is like a brief overview of a company, a website should be more of a comprehensive information center.
Missing Calls to Action
The great thing about social networks such as Facebook, Twitter and LinkedIn is that they give you chances to engage with your following in real time. They also provide buttons that you can put on your website as links to your social media profiles, creating powerful calls to action.
Slow Loading Time
If your site takes longer than 20 seconds to load then you will definitely lose a lot of potential business. Even 5 seconds is pretty long for internet users. By eliminating big graphics and unnecessary coding, you can speed up your site.
Not Optimized for Mobile
Since mobile devices have become popular as social media tools and resources for searching local establishments, it’s a good idea to optimize your site for mobile, especially if you run a brick and mortar business.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +