“Should old acquaintances be forgotten, and never brought to mind?”
As you prepare to turn the page on your online advertising efforts from 2015, it’s time to answer the age-old question levied in “Auld Lang Syne,” the classic New Year’s Eve song that often rings in the New Year.
The answer, of course, is: “No.” At least not when it comes to the most important Google AdWords updates from the past 12 months. [Read more…]
Image credit: Flickr.com
Struggling with spreadsheets to put up the performance reports in one shot is the story of every PPC Juggernaut. However, AdWords experts at Google have finally decided to simplify this task for advertisers. And, AdWords Report Editor is here to save your time and to help you make changes in bulk. It also eliminates the need to download your data in order to thoroughly explore it. [Read more…]
Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA will proceed with the following dates (subject to change at any time):
In order to use this very feature, go through the following steps after logging in to your Google Analytics account
*Admin -> Property -> Tracking Info -> Data Collection
*The “Remarketing” Toggle in GA controls search marketing functionality and therefore you must enable this in order to use RLSA correctly.
Related Posts
Each year marketers find new ways to optimize paid search campaigns to create better user experiences and campaign results. The following are 7 paid search optimization strategies for 2015. [Read more…]
Google AdWords has announced that in the next few weeks, it will be rolling out three new reporting features to make reporting management easier for the multi-channel advertisers. This will help them find and analyze the relevant data more conveniently than ever.
Here are the three new AdWords reporting feature that will ease up certain tasks. [Read more…]
