Today, when more and more patients are increasingly relying on the web for medical information, the term ‘patient acquisition marketing’ refers to the healthcare brands’ need to align with patients’ needs across the web. You need to show that your practice is the best choice for patients’ healthcare needs, through your websites, email programs, social media, advertisement campaigns, YouTube channel and more. Why? [Read more…]
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.