When you think of searching, you probably think of Google. Since its inception, Google has been one of the most popular search engines on the Internet. Small wonder its new operating system is brilliant at searching just what you want, with Google Now as your new assistant.
Google has a chance to surpass Apple using its new search capabilities. With the Android 4.1, or Jelly Bean as it’s affectionately called, searching is as easy as thinking what you want.
Android 4.1 May Take The Lead Over Siri
Local search marketing is a way to bring new clients to your store, and because about 80% of transactions are made within 15 miles of where we live, it’s vital that you have a local presence. With the ability to engage in local search marketing for a very specific item, the Jelly Bean will find its way to the top of the market very quickly.
Apple muses they have the upper hand, but Siri now has serious competition. With Google seriously stretching its legs, Apple may find itself falling in the ranks. For one, Siri has its problems. We’ve all heard the complaints from many customers (or we’ve made them ourselves) that Siri is not as great as it’s been built up to be. Nearly a third of the time she gets confused, as background noise is indistinguishable from the user’s voice requesting information, making it quite difficult to ask her for advice when, say, walking down a street. And we never do that…
Google May Overtake Apple
Not only is the Android 4.1 excellent at local search and picking up on our normal patterns/behaviors (another reason local search engine optimization is paramount for local businesses),but it also allows for a more personalized screen and henceforth increased usability. Widgets can be easily added and all are automatically resized to fit.
This, and other innovations, such as Google’s new:
- Cloud Platform: which allows the user Google’s infrastructure to store and analyze data, and the ability to take advantage of the speed that is offered by Google;
- Nexus 7: Google’s first tablet, which is smaller, but has excellent graphics and is just as fast as the iPad;
- Nexus Q: which allows the user to stream videos and music; and
- A 60% rise in net income for the first quarter of 2012…
…may leave Apple and other leaders in the electronic industry scrambling to catch up.
Steve Burgess is the Principal for GMR Web Team, a leading Web marketing, strategy and development agency based in Orange County, California. Steve has over 25 years of senior executive experience turning around, building and leading some of the fastest growing and most successful companies in America. He has his MBA, makes media appearances, and is a highly regarded speaker at conferences, corporate and business events, and leading universities. Steve is also a #1 best selling author whose books include Purpose, Passion, Abundance, On an Enlightened Path, and Living in Abundance.