For small businesses, it is essential that every dollar is wisely invested for the long term success for the organization. With an uncertain economic outlook and customers becoming more conservative in regards to their spending habits, it is important that smaller firms devise a robust website strategy.
The most important factor to ensure that efforts put forth toward utilizing the Internet in reaching potential customers is to cater to their...
Blogging is a tough art to master. You can write the most fascinating, thought-provoking content, but without readers, what's the point? Popularizing your blog is crucial to the success of your blog. Fortunately, there are simple things you can do to fortify its reputation and increase its viewership.
Maintain a professional look. Keep a clean, professional design for your blog that complements your writing style. A well-kept blog...
The unofficial results of the census have resulted in a hullabaloo amongst internet marketers. Everyone is asking the same question- should we have a Spanish version of the website"
To quote a popular article eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014.
The above data shows the estimated number of users from Hispanic population segment by the...
Local search and personalization features offered by the search engines are expanding the possibilities for small companies seeking ways to market locally online. This evolution is now allowing for local search marketing and locally based SEO to be combined cost effectively to power increased traffic for online searches. As the statistics below indicate, these searches result in purchases either online or at the physical location. This presents a...
The main objective of this weeks post? Interviewing Your Potential SEO Company (part 2) is to cover the areas of partnership between the prospective SEO company and your business. The blog consists of questions which help in determining?? whether the company is going to take an active interest in the success of your business or just punch the clock and charge the monthly search engine optimization fees. The basic questions that a company must ask are:-
'How often will we communicate' , 'What is our timeline and how will we...
Advances in alternatives and the decrease of associated costs have taken search engine marketing techniques far beyond the optimization of written content, blogs and articles. One of the most visible and well-known of these advances is YouTube, the video sharing site purchased by Google for $1.65 billion in 2006. A second advance, though not as ubiquitous as YouTube, is the podcast. A podcast is a digital media file which can be distributed over the internet using syndicated feeds for playback on portable media players, laptops and personal...
Online businesses go out of the way to promote themselves. Often the promotion is blatant.
But there is no single step to conversion and after the fist step often nothing happens. So how do you convert your leads into interested prospects?
Simple: Go beyond the usual.
In the offline world we see it happen often. The handyman may thoroughly clean out the garage though it wasn't a part of the job. Your garage mechanic may use some petrol to clean out an old stain in your car upholstery. What will you do? Next time...
Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too.
A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal...
What is Article Marketing?
The writing of articles related to your services, product or expertise and publishing it online for general audience is called article marketing.
How does it work?
Let us take the example of a site that offers weight loss surgery in Mexico. This site publishes a lot of articles online, almost 6 to 7 articles per month. Around 10% of visitors to this site...
After getting the onsite done properly for your website to make impact you need to get things done properly offsite too. There are certain aspects of internet strategy that you may consider as most appropriate for your business, but the 9 steps below are fundamental offsite steps. 1. Article Marketing 2. Blogging 3. Forum Marketing 4. Directory Submissions 5. Press releases 6. Social media marketing 7. Online profiles You can watch our Offsite SEO Technique Video for an overview. There are 2 newer methods that appeal to online...
