The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on revolving with getting more number of patients referred by your existing happy patients, and so on. The fuel that keeps on rotating this cycle to get more patients is derived from an inspiration of providing an exceptional patient experience. Without that, you cannot attract new patients to your practice which will cause your practice’s growth to stall.
For providing an exceptional patient experience, you’ll first need to understand and stand out on your patients’ expectations. Apart from that, you’ll also need to market yourself for increasing trust and confidence among your existing patients in a way that is also beneficial to increase patient referrals for you. [Read more…]
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.