The past few years have seen a monumental shift in marketing. The internet has led to an easier access of information as well as the growth of online businesses. Today, most people use the internet for everything, including researching their health. Your future patients will find your practice by searching online or through other online channels.
The modern healthcare marketing concept integrates the traditional marketing tactics with online marketing methods for matching up to the growing expectations of the informed, aware, and tech-savvy patients. The success of this marketing strategy depends on an enhanced patient experience through increased communication, engagement, and interaction.
Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy. Here are...
