The internet is making all industries, including healthcare, more competitive. Patients use the internet as a tool to compare rates and quality of expertise. That’s why healthcare marketers need to pay attention to the content quality of their websites, as well as the manner in which they interact with potential customers online.
Here are five of the most important aspects you need to be concerned about as a healthcare marketer. [Read more…]
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.