How to Maximize Returns from Your PPC Marketing Budget

Pay Per Click marketing strategies are still viable even with the presence of content marketing, mobile marketing, and other areas of emerging marketing trends. In fact, PPC is even more important because it can go hand in hand with your content, which can result in higher ROI and net conversions. However, any business using PPC, no matter the platform, needs to make sure they look into PPC audit...

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Google Is Cutting 5 Products: What Does It Mean?

As Google shuts down five more of its products and services, the list of recent service closures within the company rises to thirty as the business continues to streamline. The five that are being terminated are iGoogle, Google Video, Google Symbian Search App, Google Mini and Google Talk Chatback. While three of the services did not constitute such a large chunk of the empire, the two major changes are seen as Google shuts down iGoogle and Google Video. The former will be phased out between now and November 2013 and is concession to the...

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