Once you have your website, the most difficult part of creating and operating an e-commerce store is over. However, now you must be concerned with the maintenance.
Your business relies on your site being functional and appealing all of the time, which is why maintenance is vital to keeping your website current and fixing issues as soon as they arise.
Here are 5 basic maintenance principles that your e-commerce site needs:
- Regularly Scheduled Maintenance
- Content Maintenance
- Security Maintenance
- Updates and New Technology
- Major Overhaul
Your e-commerce site needs to run like a well-oiled machine. Regularly scheduled maintenance, whether it is paying another company or having your own internal resources, protects you and your site from catastrophic problems.
Regular maintenance finds potential problems and outdated information as early as possible, and reduces reappearance of problems.
When your site was created, the developers focused on making sure it was SEO for that point in time. After a year, the SEO and keywords have changed. You need to update the content regularly so that your e-commerce business gets and stays higher in search engine rankings.
Hackers and scammers constantly shift their techniques, which is why even big companies suffer from security breaches. For your protection, and the protection of your customers, you have to keep your security current and updated.
You are bound to have sales and discounts, and you will want these to be prominently displayed so that shoppers can easily find the deals. However, the process for these kinds of updates means a lot of work making the updates, then taking them down when you are done.
You also have to consider changes for new technology. To make the most of the latest in technological advances, you have to constantly incorporate it into your business.
As much as you may love your site, you will need to completely redo it from time to time. The way it looks will become dated, the organization will need to be optimized, and all of the little things that are neglected will finally need to be changed.
You have to factor in a regular overhaul to keep it looking amazing while keeping it current.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +