If you’re new to internet marketing and selling products online, it can seem like a complicated world. While there are obviously many different companies working with various distributors to sell products over the internet, it can be particularly challenging to figure out what it is you should be selling. Instead of playing the guessing game and simply trying a product out and hoping it works, use these smart strategies to help you decide on and actually sell your first product online.
What Are You Passionate About?
Chances are there’s something that you’re passionate about in your own life, other than work. Examples range from playing tennis to watching films to interior design. Whatever your passion is, factoring in your hobbies can be hugely beneficial in helping you figure out what product is right for you to sell.
The reason picking a product that is relevant to your passion can result in success and online sales is that you’ll likely already know quite a bit about the product, simply because you’re interested in it. When you have an interest, which means you know what other people with the same passion are looking for, that’s an ideal way to find an innovative product that really serves the needs of the people who want or need it. Plus, you’ll be able to turn what could be a hobby, into your job. You should understand the current internet marketing strategy related to selling that product.
You’re probably not passionate about relevant keyword-related internet marketing and the benefits of search engine optimization (SEO). However, the keywords that can relate to your product will help you find an opportunity for a product that you might not otherwise think about.
For example, identifying something that people regularly search for and weighing it against how many other people are selling a related product. You might find that there’s a relatively empty market for something that should turn up during a regular keyword search. Even if there are others selling the same product, you still might be able to grab a decent portion of the online market share – enough to make it worth your while to choose a keyword-related product to sell over the internet.
Know Your Experience
By the time you graduate to selling a product on the internet, there’s a good chance you have some knowledge and experience in a particular industry. Even if it isn’t one that feeds your hobby and passion, having industry experience is a huge factor when it comes to picking a product for internet marketing and sales.
After all, if you don’t understand the product or the people you’ll be selling to, how can you expect to succeed? Consider your relevant work experience when choosing a first product to sell.
Be a Trend Seeker
Trends come and go but being ahead of trends means that you can capitalize on what’s coming, instead of falling in line with what’s popular right now. To determine trends, you’ll need to combine a lot of research to see what’s popular now and what cutting edge brands and companies are doing that could be relevant in the future. Of course, if you’re passionate about your product or you have an interest in using it yourself, you may be ahead of the curve and already be a trend setter by default. You’ll also want to pay attention to internet marketing campaigns to see what appears like it’s going to be a very popular item in the relatively near future.
Solve a Common Customer Problem
There are a lot of products on the market that people use on a regular basis but aren’t fully satisfied with. Examples range from dress shoes that aren’t comfortable to dog toys that are too expensive and are quickly torn up. While you don’t want to sell a bad product that will result in customer complaints, identifying why customers have a problem with certain items on a regular basis can help you identify what could actually be good to sell.
Using the examples above, you may be able to find a niche for more comfortable dress shoes that still follow today’s trends or you could sell dog toys with a 30-day guarantee. These are just examples but figuring out what customers don’t like about a product and fixing it can help you make a huge volume of sales. Take your time and do the research to see what customers are complaining about regularly on the internet and fix it.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +