Check out the latest blog post on our website maintenance site and read on as Daniel Levis top copywriter analyzes human nature and lays out marketing techniques to master them.
- Why fear and anger are such useful emotions to evoke in your copy …
- How society conditions your customers to respond in automatic, predictable ways to given stimuli that you can use in your marketing …
- How demographics impact human nature, and human nurture …
With the unprecedented growth explosion of e-commerce, retailing and the expansion of the internet marketplace, an overwhelming number of opportunities for starting an online business have emerged. Yet, the question remains: should you take up a job or start an online business? A working job requires less responsibility than owning an online business, solely because the business’s future is not in your hands as an employee, but does not necessarily allow you to do what you want within the business. A steady income is always welcomed as an employee, for it allows you to map out your future with relative ease, yet a successful business may provide multiple streams of income.
Although starting an online business does not guarantee a steady income, it does allow you to do what you enjoy doing, or what you are interested in. Plus, running your own online business allows for more flexibility in terms of times and working hours as compared to the strict, rigid work hours employees must abide by. But because of the modern-era internet boom, starting an online business has never been more lucrative.
Ever since the advent of the internet, it has been evolving at an exponential pace and has attracted more and more people every year. As of March 31, 2009, approximately 6,710,029,070 users access the internet on a regular basis – over 99% of the world’s population. This drastic figure only emphasizes the innumerable opportunities that have emerged for starting an online business since the dawn of the internet, and marks a time of a more technological and computer savvy world that relies on the computer more than ever before. But before you click your mouse and begin building your online business, you should know that researching is vital and essential to having a successful business; you must become intimately familiar with whatever facet of business you envision. This requires dedication, commitment, and passion on your part. Books, e-books, magazine articles, and online articles are among the plethora of resources that can and will help jump start your business and allow it to compete in the real world. On the other hand, self-employment offers you more chances to explore and challenge your limits, without having to deal with the pressures of running your own business.
In a way, to become self-employed successfully you must adopt a system, a sort of scientific approach to your job: hypothesizing, researching, testing, re-testing, analyzing, drawing a conclusion, and finally and most importantly, communicating that conclusion with the rest of the world. To become self-employed successfully, you must learn the advantages of becoming self-employed, and weigh that with the other options you have and choose which is best for you. Only then will you be on your way to becoming a successful individual.
What most people fail to recognize is that you can be self-employed and own your own business, simultaneously. Owning your own business while at the same time working for someone is a beneficial way to gain valuable experience that will assist you in establishing your business. There are several tools that you can utilize to help automate your online business, thus taking a major workload off you so you can manage your own business as well as be self-employed satisfactorily. The first is the auto-responder. This nifty program will automatically reply to en e-mail that is sent to a certain e-mail address. It can be programmed in such a way that it sends one e-mail the first day, a different e-mail a second day, and so on. This resourceful program will allow you, the owner, to salvage valuable time spent on responding to the same e-mails that would normally fritter away hours of precious time.
Another handy way of taking a workload off of you is by hiring drop-shippers. In a nut shell, drop-shippers hold products that are being sold through your website in a warehouse and when purchased, ship it directly to the customer. This way, your company does not have to be the retailer and the manufacturer, thus reducing expenses and increases profits. Your only job is to pay the drop-shipper for the shipping costs and they will do the dirty work for you. In addition to auto-responders and drop-shippers, if properly executed, search engine optimization (SEO) will attract customers to your site, without you having to go to them. Ideally, you want your company’s web page to appear in the first page of a search engine’s page when a certain term(s) (the broader the better) is entered into the search engine. These simple tools will drastically improve the amount of clients you have, while still allowing you to focus on something more important than responding to e-mails, shipping to clients, and having to physically go to a potential client to get them to commit.
Google recognizes the role of Galileo in modern science as indicated in its display logo today. This day Aug 25 1609, 400 years ago, Galileo opened a new universe to a small community of Venetians challenging conventional views.
The world has never been the same since. We pay our tributes to this astronomer who changed the way we see the world. Though it’s been a long journey from Galileo’s Telescope to the Hubble…pioneers will always be remembered. Thank you Google for this wonderful logo.
Planning is the most crucial aspect of online business. The plan should include short term and long term goals. You should always be clear about your business objectives and purposes. The goals should be effective in generating new customers and keeping the existing ones. While setting goals it is important to keep in mind to know the visitors or customers you are expecting at your site. You should be flexible enough to adapt to the needs of your changing traffic or visitors.
Online business is both, very easy and very difficult to manage at the same time. Though this is a contradictory statement, it is a reality. You can easily set up an online business to sell a product but bringing customers to your site is a big task and difficult one too!! So instead of gaining money, you are actually losing money because of the monthly rent that you’re paying to have your website hosted in cyberspace. The best way of getting the attention of people is through advertising. There are various methods to market your product online or generate traffic. Some of them are CPA(Cost Per Action) campaigns, PPC(pay per click) campaigns, Private Ads, CPM Ads, Article Marketing, Viral Marketing, Marketing on forums, Word of mouth Advertising, Social Media Marketing or Media Marketing and Referral traffic and SEO. Put together all this refers to website marketing.
Now let us discuss some of them. One of the most easy and effective way to get noticed is Pay per Click campaign or PPC. This is based on keywords or phrases related to the online business and whenever a person types this and searches the net he gets a listing by the search engines which lead to your site. These search engine listings generally appear in a box above the natural listings. Whenever a person clicks on this listing the company or organization pays a certain amount to the search engines. In fact you have to purchase these ‘keywords’ making monthly payments to the search engines. The less known phrases cost less and the more popular keywords are expensive. The trick is to purchase less expensive keywords and use them judiciously and at the same time, smartly.
But the flip side of PPC is that it sends both non-business and business traffic to your website and you end up paying for non-business traffic too. It is also expensive as your competitor may outbid you. So monitoring the PPC listing daily is an important daily schedule. Professionals are hired to take care of PPC campaigns who keep in mind the goals, asset and objectives of the online business in mind while designing such campaigns.
In contrast another website marketing strategy tries to divert traffic to your website through natural high rankings in search engines. This method is called or Search Engine Optimization and the traffic sent through this method is called organic traffic. It is not free but relatively cheaper than PPC. SEO does not aim at clicking the site link. It is a simpler technique which aims at getting a higher rank in the listing of search engines(Yahoo,MSN,etc.) whenever a person types in a keyword to search his desired result. The experts make sure that your site is compliant with Search Engine Algorithms and no spamming or “black hat techniques” are used to rank your site.
Certain tools are used for SEO such as article posting, forum posting, press releases and blog postings. These send referral traffic to your website. Additionally, search engines help you divert the online traffic to your site. It also helps to establish goodwill for your site and build visibility with other webmasters which helps the sustainability in the long run. You can take it from there and build website strategies such as pay-per-impression or pay-per-action or blogging to monetize the traffic diverted by search engines.
B2B referral traffic consists of the incoming links from businesses which are related to your kind of business. You place their link on your website and they place yours on their site. These businesses are then visited by online surfers or visitors. That brings traffic to your site and vice a versa. So in a way incoming and reciprocal links are form of advertisement of your business on the basis of mutual understanding of businesses.
According to a recent online study, over 50% of Internet users have visited websites through referral traffic. These can be bogs, directories, forums and search engines.
Blogs and forums are compared to communities. You must then invest the time and effort into getting your target audience opt-in to receiving future specials and updates – Newsletters, enzines, new product reviews or free offer etc.-Something for them to come visit your website over and over again. According to one survey 43.2% of online traffic is Direct traffic, 36.1% is through Search engines and 20.7% is through referring sites. Referral traffic is more interactive way to generate traffic to your bog or website.
It pays to apply different strategies and not just simply cost cutting when business hits ‘bad weather’. While SEO may be economical in the long run, PPC generates instant traffic. For a new website referral traffic is hard to come by. Online or offline what is most important in a business is to build a relationship with the people and make them trust you. Once they start trusting you, they will become your loyal customers and talk about you and your service getting you more traffic.
Outsourcing as a business strategy was started in mid 1990s to manage workload and cut costs using tools of information technology. With the passage of time, wider use of the internet and much improved connectivity and communication has made outsourcing an easy tool for solving business problems, management of excessive workload and shortage of skilled workers. Although outsourcing is mainly used by the IT enabled industry, it is interconnected with all other businesses and influences other sectors by various means. Based on the dramatic growth in outsourcing by businesses in last few years, it seems that in future outsourcing will permeate all Services-Provider industries in the world.
Outsourcing has a new impetus in the current financial recession when companies are facing all round pressure to cut costs. They need to be leaner and smarter to emerge unscathed from this storm. The ones are able to leverage outsourcing competently will have a better chance of survival.
Outsourcing, which started with doubts of incomplete tasks, quality, quantity and turn around time issues and with a great risk to confidentiality, has proved successful in the past decade. Outsourcing has a secure future and will remain essential for businesses all around the world.