The unofficial results of the census have resulted in a hullabaloo amongst internet marketers. Everyone is asking the same question- should we have a Spanish version of the website”
To quote a popular article eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014.
The above data shows the estimated number of users from Hispanic population segment by the year 2014.
The crucial point is how to integrate this piece of information with your website marketing strategy. Most marketers think that adding the Google translate software to the website will suffice. However, hardcore marketers disagree. Conversion processes require pampering and playing to the requirements and fears of the decision maker. In that case automated translation does not work.
The content has to be customized to their thinking.
Adding a customized Spanish version of the website can be expensive, especially if you have a large website. Small businesses cannot afford the cost.
However for ecommerce businesses a Spanish version of the checkout page is a must especially if your Hispanic customer base is large. This makes the customer feel special and they will come back to your website again and again.
Let me know your feelings about it.