A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and reviews websites. It’s the kind of visibility that can encourage your patients for taking some converting actions which is the ultimate goal of any healthcare marketing plan.
A strong online presence is characterized by your practice showing up on top of the search results every time a patient searches on Google, or any other search engine. It’s also about frequently appearing on the news feeds of your targeted audience on Facebook, having influencer-like recognition on Twitter, and exhibiting mostly the positive reviews on HealthGrades, RateMDs, and Yelp. [Read more…]