Small companies enjoy a certain amount of flexibility that allows them to outsource when sales volume stacks up. Website outsourcing can be advantageous when you consider that almost all of the work can be done from anywhere in the world on a computer. There are times when it’s best to do web design work in-house, depending on the caliber of talent that your company employs. The following considerations will help you decide if you should save money with in-house web design or improve quality with website outsourcing.
Assessing Your In-House Team
First you need to evaluate the skill level of your in-house web designers. Are they certified talent or did they learn bits and pieces of coding but don’t understand the full picture? Is there anyone on the team who has the qualities of a project manager? How versatile are your web designers to write code across various platforms and integrate code with a content management system? Do you have a skilled copywriter who understands content marketing and a graphic designer who can produce eye-catching art? If your team cannot provide high quality results, it may be time to consider outsourcing.
If you do decide to outsource, you may be paying twice as much, so make sure you are making the right decision. One of the major drawbacks to outsourcing is that you may be dealing with someone who doesn’t have a full understanding of your goals. You may have to spend quality time with the outsourced talent to ensure that the work fits your business model. The main purpose of outsourcing is to offset your in-house weaknesses. You may only need to use partial outsourcing if your team is weak in just a few areas.
A big advantage to outsourcing is that it can give you a fresh perspective. The talent may help educate your staff with new ideas. Another strategy is to diversify your outsourcing by using multiple companies that either specialize or demonstrate unique talent in certain areas. You will gain a competitive edge if outsourced designers can help you meet deadlines and avoid redesigns.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +