We are becoming an increasingly on the go type of society when it comes to our Internet viewing. More and more content is being shared via smartphones, tablets, and other mobile devices–this includes videos on YouTube, pictures from Instagram, and interesting articles on Facebook pages. So, are your own social media efforts optimized for mobile?
How much time do you spend on your phone, browsing your social media mainstays? When it comes to Facebook, Twitter, Instagram, and others, they’re becoming integrated and constantly updated and checked throughout the day thanks to mobile devices. That means a completely different screen when viewing content and sometimes a completely different experience compared to the desktop.
Think about it, the mobile experience includes:
- Less screen real estate, so that means businesses need to use it wisely. Just how much are you using when it comes to your social media strategy?
- Pictures and video are consistently shared more, especially when it comes to mobile. It is easy content to create that is quick to digest for the user. Incorporating more of it into your social media can mean better views, higher shares, and bigger engagement.
- Written content needs to be succinct and to the point because of the smaller screen. Most people don’t want to scroll through a huge article and merely want to scan the most important information quickly. Can your articles be easily viewed on all screens?
- Instant sharing. With the click of a button, anything can be instantly shared from a mobile device. Your content on social media needs to have that unique factor that makes its instantly shareable on all devices.
Optimizing your social media for mobile is easy. By understanding its differences compared to desktop, you can make an all encompassing strategy that fully embraces mobile. Adding more images, video, concise information, and the ability to instantly share all help with optimization. Isn’t it time you’ve included mobile into your social media campaigns?
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +