With Google consistently updating their search algorithms in order to have higher quality content show higher up on their first few search results, this means that businesses need to have a comprehensive and tight link building strategy for all of their content and entire website in order to stay ahead of competition.
One of the most important aspects of a strong link building strategy is knowing the tips and tricks of perfect on-page link building and SEO to remain at the top of those search results.
With the new year coming faster than you might think, one of the best things you can do for your business is using these tips in your link building campaign for 2014. Check them out below:
- Focus less on having links considered “link bait” and place your efforts on quality, consistent link building that will last for the long haul. Link bait type of links only last for a while before completely dropping off because they’re meant to be flashy and viral at the get-go without any real staying power. Unfortunately, that also means mediocre link building quality.
- Always go organic and never buy your way into a higher rank! This is of absolute importance because Google penalizes websites that buy links or uses only lower quality links in mass quantities in order to artificially boost up their search rank. While organic link building takes longer, its ROI is much better.
- Even quality content is important to a robust link building strategy. While you’re building up your links, also keep in mind to build up your archive of content. Blog posts, informative articles, you name it. There needs to be some sort of substance for the links to be embedded into and help you get to more leads.
- Plan for both short-term and long-term goals. Google is going to continue to change their search algorithms well passed 2014 and your entire strategy needs to be ready for both monthly changes and annual changes to link building regulations. Also, it’s best to start that plan as soon as possible!
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.