A relative newcomer on the SEO scene is the use of geo-tagging images as part of the overall website design for web pages, landing pages, and online marketing content. If you are still not sure what geo-tagging is or you want to know more about it, here are a few things you need to know before geo-tagging images on your websites, pages, and other online content.
What is Geo-Tagging?
Geo-tagging is the use of location-specific information as part of an image’s on-page data. This information is not seen by site visitors but it is seen and used by search engines. The primary benefit of geo-tagging is that it lets a search engine know your content is relevant to geographically restricted search queries, and the search engine will provide your content as part of the results given to the individual performing a search.
Who Should Use Geo-Tags?
Companies that offer products or services to a geographically limited area would benefit most from geo-tagging, because it lets search engines (and searchers) know that the company is located within reasonable proximity to them, rather than halfway around the world. If a company operates on an international or global level, geo-tagging has virtually no benefit.
How Can I Geo-Tag Images?
There are a variety of tools you can use to geo-tag your site’s images, or you can use a GPS-enabled camera that will embed coordinates into the images. The geo-tag data can also be manually coded into the image data, or you can use a geo-tagged sitemap for your webpages. In addition to images, you can include geo-tagged data and content on your entire website if it would benefit you to do so.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +