As visuals become increasingly more important to internet users, Instagram is emerging as a high profile app for businesses to build their brands and for individuals to share photos. The app has even eclipsed Facebook and Twitter as a social medium for engagement. The following tools are designed to work with Instagram to help enhance the social media experience.
Analytics Tool Nitrogr.am
Nitrogr.am allows you to focus on your Instragram presence by tracking your engagement. The main indicators that the tool provides include follower growth, user location, demographics, engagement information and hashtag analysis. Follower growth can be measured by daily or weekly trends. The user interface includes an easy to read colorful graph. Since hashtags allow photos to be discovered more easily and quickly, it’s a good idea to use and monitor them. Usually photos without hashtags get lost in the shuffle in a matter of seconds on Instagram, so it’s advantageous to pay attention to hashtag analytics.
Content Discovery with Statigr.am
Statigr.am is similar to Nitrogr.am except that it lets you also monitor activity of your friends. It allows you to preview Instagram images and follow feeds of friends who follow you. This tool also lets you monitor and participate in contests involving other brands. The Statigram Index ranks the top brands on Instagram. The tool can be used to discover new content and analyze competitors. The Instagram widget can be embedded into you blog. There are many other add-ons that will work with this tool.
Followgram is another tool that delivers free statistics associated with Instagram activity. It lets you monitor your friends feeds and you can pay for customized brand marketing without advertising. You can connect with new people in your area by studying recommendations based on computer location. It’s a helpful tool for building online communities, using geo-tagged images. It helps alert you to which photos attract the most response. The free package lets you manually create as many as five albums and includes a public stats page, RSS feeds and private messaging. The brand package includes private web analytics, API and data export.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.