YouTube is the largest video sharing website and is second only to Facebook as being the most popular website in the world. It is a misconception that YouTube is just for funny videos of teenagers looking for fame. Many businesses, from insurance companies to grocery chains, utilize video marketing on YouTube to better promote their products and services.
Having a successful website strategy can help you develop a YouTube strategy. When you were building your website, you took into consideration your audience, SEO, and content. Think about your website strategy as you plan your video. Develop a unique video that will set you apart from other businesses offering the same product or service as you. When you make a YouTube account, it would be a good idea to name it after your business. Use a high quality camera when you shoot your video. Don’t make your video too long, as you will lose your audience. Keep it unique, informative, family-friendly, and to the point. It would be a good idea to have a “call to action” at the end of your video.
Consider what you would like the audience to do after viewing your video – would you like them to call your business” Would you like them to pay your store a visit” Part of a successful YouTube strategy includes an effective call to action. Video Marketing can include sharing your video on your social networking site, emailing it to people you know, and inviting friends.
Whether you’re a big or small company, now is the time to get on YouTube and become a pioneer in your niche. You budget doesn’t have to be huge and you don’t have to put an incredible amount of resources into creating your videos. People want to see real people and real content anyways; don’t forget that. And remember, YouTube has 790 million visitors monthly. The possibilities are endless!
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Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.