For businesses, animated videos marketing marketing can help break new ground in reaching different market segments. Video marketing gives you an opportunity to tell a story, whether it be about your product or customers. With video, you can share compelling messages that connect with your audience and get them to take action.
However, video marketing has to be properly executed to get the results you are looking for. An experienced video production Orange County digital marketing agency can craft your marketing idea and bring it to life. The agency can create creative animated videos that will resonate well with your prospects to get your point across. Even more important, the videos will not cost you an arm and can be long term lead generation assets.
Below are some key reasons why you should use animated videos as part of your overall digital marketing campaign.
Improve Conversions and Sales
Using animated videos is one of the proven ways of improving conversions and sales. According to Invisia, adding video on a landing page can increase conversions by 80%.
Videos can improve sales both directly and indirectly. Prospects like to picture themselves using the products they would like to buy. Therefore, you can use animated explainer videos to show visitors how a product, service or your business works.
Increase Brand Awareness
Use of animated videos may not be the easiest online marketing strategy to implement. There are concepts to be created, storyboards to be approved and videos to be edited. However, the videos show great ROI and can improve your brand awareness.
Creating videos does not have to be expensive. There are dozens of affordable video editing software with pre-built animation effects that can help you effortlessly come up with professionally looking videos. The key component of a successful animated video is content that speaks to your audience.
Build Trust in Your Business
Customers will only give you their money if they trust your brand. Every content marketing activity you engage in should be geared towards establishing trust for your business. Providing useful and interesting information gets prospects to start trusting you.
However, it takes time to build trust. Therefore, be patient. You do not always want to be pushing for a hard sale. Use animated videos to establish trust by providing educational and entertaining content. The videos will help warm up prospects to be ready for your offers.
Generate Online Leads
Explainer videos can help your SEO efforts. Google loves pages with multimedia content such as images and videos. When these multimedia contents are optimized correctly with the relevant tags, they will be crawled by search spiders and indexed.
Moreover, videos improve the average time spent by visitors on your site. This helps to lower the bounce rate, which is important for higher search engine rankings. The videos can drive targeted traffic and leads from YouTube and Facebook to your website funnel.
Capture Mobile Audience
Today, many people use mobile devices to get the information they want from social media sites. Facebook has greatly improved its video platform, making it easy to upload and share videos. You can reach your prospects that use mobile devices through creative animated videos.
Moreover, videos shared on Facebook can go viral, generating an avalanche of leads for your business.
Explain Your Offers
Are you launching a new product or service? Use animated videos to explain how the product or service works. According to statistics from Wyzowl, 83% of businesses that have an explainer video on their websites’ homepage indicating its effectiveness in closing leads.
Studies have shown prospects are more inclined to purchase products when they see them in action.
Engage Your Prospects
Video is great for learning and easy content consumption. Advertisers are always competing for the attention of today’s consumer. This makes consumers lazy to dig deep into services or read long description. Most consumers just want to see a product in action to know how it will solve their problem. There is no medium that can do this in a better way than animated videos.
Animated videos can capture the attention of all types of prospects, even the laziest ones. This will give you a competitive advantage, allowing you to potentially double your leads.
Gain Social Clout
All the largest social media networks, Facebook, Twitter and Instagram, support video content. Facebook has particularly taken the video experience to the next level with the introduction of Lifestage, Live Video and 360 Video. Instagram has Stories and 60-Second Videos. YouTube is on another level.
These video platforms have masses of prospects that can be nurtured to be your customers. Sharing animated videos on the platforms will increase your social media following and improve your clout.
Video is becoming a staple strategy in digital marketing. Advanced technologies and the ease of distribution through channels like video and social media sites make the tactic a must-have in your marketing arsenal.
For an effective animated video production, you need creativity and knowledge of human psychology. This will enable you create impactful content at minimal cost.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.