At first glance, it may seem that the icy and cold conditions most of the U.S. has been experiencing could be great for the economy. However, things are in fact the complete opposite.
- Flights: No one wants to fly in this weather, and in some areas the weather is so bad that many flights have been cancelled leaving passengers stranded at the airports. Flight cancellations by both consumers and airlines have witnessed an upswing. In fact, at Pearson Airport in Toronto, a spokesperson claimed that flight cancellations were up by 17%.
- Grocery Stores/Food Marts: While there was a business for a few days before the storm hit, grocery stores and food marts have seen a big hit because no one is traveling outside of their home which means no one is buying food or food related items. This also means that farming industries and other industries like wheat production has come to a halt as well. Wheat as well as corn has also taken a huge hit.
- Gas Stations: If not many are leaving their house, no one needs gas. Gas stations have also been struck by this hit as well as another big item that gas stations offer – propane.
- Restaurants: Unless you to live in an area where you have a lot of eateries in your specific location, you probably won’t be visiting any major restaurants during this arctic vortex. People have been cooking a lot more at home to avoid going out in the cold.
It might seem like the world as we know it has stopped completely, but for other “seasonal” businesses, business is just fine. In fact, for some of these seasonal companies, business is booming and they are still bringing in marginal profits. Business like this include ski and snowboard shops, warm weather wear, heating and air conditioning companies that provide heat during these cold winter months and of course phosphate and salt businesses that keep our roads, streets, highways and driveways safe and ice free!
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.