Social media has been proven to be a fertile ground for lead generation. Typically, social media is associated with lead generation for B2B marketing. However, it can also be a fine replacement for a monotonous spray and pray job hunt. Let’s have a look at some of the ways you can use social media to help you land a job:
Continuity and Completion of Your Profile
Ensure that all of your online profiles are complete and identical to one another. Update them as needed to reflect your most relevant skills. The more recruiters know about you, the quicker the process will be should they reach out to you for an interview.
Use Relevant Content
Content is not the only king in the online world. Relevance is just as important. When posting, ensure that the content is industry-specific and relevant to your job search. Recruiters always have an ear to the ground about industry-specific trends. Participate in conversations about such trends and try to take a unique stance. If your stance stands out from everyone else’s, you have a better chance of landing an interview.
Facebook is beginning to steal the show, as if it hasn’t been the leading social media platform for the last decade. Keep your posts relevant. If you have configured your posts to appear on different platforms simultaneously, make compatibility with Facebook your top priority. Recruiters regularly search Facebook for potential candidates, so check your privacy settings and restrict your less flattering posts to your circle of friends.
LinkedIn allows users to establish professional profiles and to build professional connections. Connections are automatically suggested based on third-party affiliation, and users can request connections as they see fit. This affords you complete discretion over your web. The more relevant your connections are to your search, the better your chances are of lining up multiple interviews.
Professional by Proxy
Pick a figure of authority in good standing with your industry and align your views with his or hers in your posts. Giving your audience a credible influence with which to equate your work will set you apart from the competition.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.