With only 10 weeks to Christmas, savvy business owner are already working round the clock to prepare for the busy holiday season. In just a few weeks, Black Friday and Cyber Monday will be upon us. Is your business prepared to capitalize on the holiday marketing activities?
The National Retail Federation says that 20 to 40 percent sales of small and mid-sized businesses take place in November and December. This is expected considering the number of holidays in Q4 (Halloween, Thanksgiving, Hanukkah, Christmas, New Year’s Eve, etc.) With a great marketing strategy, you can hit your yearly sales goals in this last quarter.
Below are eight holiday marketing ideas for your small business that you can implement to improve sales this coming holiday season.
1. Use Local Advertising
You only have two months to get customers to buy before the year ends. Use pay per click advertising to increase walk-ins at your store and sales at your online site. Take advantage of local targeting offered by PPC platforms to reach your target customers at the right time and without burning your budget. Find proven high-converting keywords to target in your holiday marketing campaign.
2. Mobile Matters
Mobile has become a primary shopping platform for today’s consumers. From searching for products to comparing, reading reviews to buying, mobile shopping is quickly catching up to PC shopping. Make your website mobile ready. If you are using app, make sure it’s up to date. You can also provide special offers to mobile customers using your app.
3. Amp Your Social Media Marketing
Be visible on social media during the holiday season. Most people buy from recommendations of friends. You can share curated gifts or wish lists on your social media accounts to spark interest in your products and offers. Use all your profiles to engage with followers and inform them of ongoing sales or promotions.
4. Partner with Other Business
There is strength in numbers. Partner with other businesses that complement your offers to give customers something more this coming holiday season. For instance, a restaurant can partner with a movie theater to offer “dinner and movie tickets”. Identify creative ways you can partner with local businesses for mutual benefits.
5. Website Optimization
Optimize your website to provide a good user experience to shoppers and encourage sales. One thing to address is the speed of your website. According to Radware, websites with slow load times lose up to 57% of potential sales. Small businesses cannot afford to miss sales during the holiday season. Carry out a website audit to gauge your site’s readiness for the increased holiday traffic.
6. Keep Online Shoppers Safe
Hackers usually take advantage of weak IT systems during the holiday season¬ to compromise customer data. Make sure your IT system is robust and can handle the anticipated increase in transactions. Compliance with the Payment Card Industry Data Security Standard (PCI-DSS) is a must. You will never want your business to be known as the one that got hacked.
7. Tweak Your PPC Campaigns
Coordinate your PPC holiday marketing activities across all the channels you want to use to reach potential customers. Have a clear and compelling message about your products and measure the results of each campaign. Ramp up the campaigns performing well and tweak the average performers for better results.
Recommended Read: Why It’s Not Early to Start Your PPC Christmas Campaign
8. Offer Coupons and Deals
This holiday marketing tip is a sure shot to get more customers in line. Most customers shop during the holidays expecting bargains. Fulfill their expectations by offering coupons and deals. Check your sales records to know which products or services have been in high demand over the last few months and offer deals for those.
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Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.