Online advertisers who use Google’s AdWords platform can now get a better idea how well their campaigns are working as Google fine tunes its reporting. Quality Score is a rating of keywords on a scale of 1-10. Google has just updated how this score relates to expected click through rate, ad relevance and landing page experience. The purpose of the update is to help advertisers evaluate and improve their ads based on visibility and expected performance.
Google has not changed how Quality Score is calculated for keywords, so the new methodology won’t affect ad performance. The change mostly allows you to understand how your own changes to ads are working and to have a better idea of what your Quality Score reflects. Since there are so many things to learn about this metric, Google is trying to make it easier to understand.
Quality Score revolves around the nature of the user experience. It gives you an indication of how relevant your ads, keywords and landing pages are to online surfers. The closer the score is to 10 the more Google’s system believes your ad is useful to a user.
Google uses several factors based on user behavior to calculate a score for each of your keywords, which constantly updates. This information then helps them to determine which ads are most relevant to their users. When people click your ads and ultimately make a purchase from your site, Google gives this action a high score.
The better your Quality Score is in Google, the better position your ad will appear and the less you’ll have to pay per click. It’s part of Google’s goal to reward advertisers for giving their users a positive experience. The best way to maximize this information is to study Google’s resources on keyword selection, writing ads and improving user experience on your site.
Your Quality Score is displayed when you sign into your AdWords account and click the campaigns tab then the keywords tab then the white speech bubble. Factors which affect Quality Score calculation include history, quality, relevance and performance of ads relating to the user perspective.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.