Welcome to the third edition of the weekly search and social roundup. Every week, we bring up a carousel of all the major headlines that happened but you might have missed.
Google Powered Yahoo Search. Is it really going to happen?
Last week, Yahoo confirmed with Search Engine Land that it is running tests that include collaborating with various search providers, including Google too. Before April 2015, Yahoo used Bing for serving its search results to desktop users but it is now trying other search partners after a renegotiation with Microsoft.
A study conducted by former FTC advisor Tim Wu and sponsored by Yelp suggests that Google is violating competition laws by giving priority to self-promoted content over relevant ones. The study also revealed that almost 50% of the users click on relevant search results while only 32% click on Google’s local results.
Read the study published on Slideshare
Get more insights on the study and Google’s response to it in this story by Search Engine Land
Facebook continues to update its News Feed for proving a better user experience and this time, its videos that it has taken into account. It has done an update for videos before as well but Facebook says that “With this update, we want to show people more of the types of videos they want to see, and fewer of the videos they don’t.”
Additionally, it has added a new Video Tab to Insights.
More about the update here
You might have noticed that previously whenever you searched for a brand name in Google, the knowledge graph would show recent G+ update from the brand’s page. But now, there won’t be any posts in the KG Card. However, Google+ posts will continue to appear in the search results.
Interesting articles to read
Nate Swammer of TheNextWeb opines as to why he switched to DuckDuckGo from Google and what’s the most enticing feature that made him do this.
If you are looking to hop on to Bing Webmasters Tools but don’t know how to start, then this ultimate by Search Engine Land is just for you.
Rachel Andrew writes on how a small business should run an efficient audit of its software and services and get rid of the common hurdles and struggles.
Did we missed something? Go on tell us in the comments or converse with us on our twitter handle @gmrwebteam
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.