The holiday season is the most opportune time for businesses to make a profit. Ecommerce sites can make a lot of money in the last quarter of the year. In fact, many owners of such sites say that they can make approximately 40 per cent of their annual revenue during this time of the year. This is why you need to prepare your eCommerce site for the season, the sales and of course, boost your customers’ shopping experience.
How to Increase Ecommerce Sales
As an online retailer, you wish for success. The holiday season is the perfect time to achieve it. Here are ways to increase your sales by giving shoppers a great experience:
A large number of people use their Smartphones and other mobile devices to shop. Make use of this trend and get Smartphone-friendly this holiday season to give your customers a convenient and fantastic shopping experience.
Create a Buzz with Social Media
Everyone is on social media sites. You can use them to develop a relationship with current customers as well as prospective ones. With fantastic content, you can create a buzz and get everyone excited about shopping this season.
Give Away Promo Codes
Give your followers a reward by providing them with promo codes. It will give them that will give them discounts and other fabulous offers to make their shopping experience even better than it is. It will definitely keep them coming back.
Start Marketing Campaigns
Use e-mails and SMSs to start a marketing campaign. Advertise your products and all the wonderful offers you have on your ecommerce site this holiday season. You can bring in more traffic by using limited-time offers as your customers will want to get hold of the bargains on offer as quickly as possible.
Engage Your Customers
Build a rapport with your customers through social media sites, e-mails, etc. and find out what they wish for this holiday season. This way, you will know what they desire and can provide it to them.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.