As a business, you’re already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz
Whether you’re directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like PPC.
- A PPC Audit Program can work wonder – Pay per click advertising, especially during the busy Christmas season, needs to be outlined and ready to go as soon as possible. Doing an audit of your PPC campaigns right now means you will know what exactly you need to work on when it comes to targeting the right keywords and audience. This preparation will help you maximize your efforts come the holiday season.Waiting all the way until the last minute only means bigger headaches when you need to do the keyword research and build up buyer personas to fit each PPC campaign.
- Find a Good Mix of Keywords – Keywords are big when it comes to holiday campaigns, especially branded keywords. Customers are going to be actively shopping online for holiday gifts, especially now that people use search engines to compare pricing and find the exact item they’re searching for.So, you’ll need to find a good mix of branded and unbranded keywords that give you the best advantage over the competition.
- Make Your PPC Campaign Punchy – Then there is the wording to consider with your PPC campaigns. You need to make sure it is punchy, concise, and attention grabbing as there is going to be countless other businesses all trying to market to the same type of customer within your niche.This is where an early audit can come into play, as you can do a competitive analysis to see your strong suits.
- Budget Early – And finally, budget. Don’t get caught being over budget this holiday season and instead audit as soon as possible to get everything in order! Your PPC campaign will be much better off.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.