Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business.
But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office.
Yes, before you flip the proverbial switch and go live with your new site, take a look at it through another lens—the design lens.
It’s been said that content is king, and form can be fun. Both are true, but it’s design that matters as much (if not more) than content and bells and whistles.
Design determines your website’s destiny.
If facts are what speak to your customers’ logic, it’s the design that connects with their souls, their emotions. And making an emotional connection with customers is extremely important to small businesses, which is why website design in Orange County is a growing industry.
Orange County is home to nearly 90,000 small businesses, and most of them have a website. Each business—each website—caters to a specific segment of the county’s population. This means each website needs to be designed with a specific user in mind. Hence, the importance of website designs in Orange County.
Distinguish yourself from others and stay ahead.
Businesses have to differentiate themselves online the same way they in person—and that means building a well-designed website that creates an exceptional user experience. Here’s how:
- Integrate aesthetics and expertise. Let your local customers know that you’re a local business by including images of the area and colloquial copy on the site.
- Design and build your site so it’s searchable. Don’t assume that your customers will find you, just because you’re located just down the street from your customers.
- Stand out from the competition. Highlight the things you do that differentiate you from the competition.
- Hire a professional. Hiring a professional to build your website with virtual customers in mind allows you to focus on the face-to-face customers.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +