Easy come, easy go. That’s how most online shoppers view their loyalty to any one site.
And why wouldn’t they? They’ve got options–worldwide options, in many cases. They can decide where to spend their online dollars based on a variety of factors that range from price to availability of products to shipping times to how much they like an ecommerce website design.
These days, it’s not unusual for even seemingly loyal customers to drift off into the distant reaches of the Internet and never return. Luckily, it’s also not unusual for them to return–if the ecommerce company employs a multilayered, innovative ecommerce marketing campaign.
Send email reminders
Sometimes a customer doesn’t purposefully drift away from your site–they just forget to come back. A well-designed, well-written email reminding them about all the great products they can pick up on your site might be all it takes to get them back.
Offer them a deal
People love deals. Hence, they love companies that offer them deals. Sending an email with a special offer–savings, free shipping or a free gift, for example–not only reminds people about your website, but also builds and strengthens loyalty. There is a risk in doing this, though- shopping may get accustomed to getting deals and may be unlikely to purchase without one.
Personalized emails can go a long way toward bringing customers back. That’s why sending a birthday email is always a good idea. You can also leverage holidays, changes in the seasons and big-time events including the Super Bowl, the Grammys and even the start of the fall television season.
Find out why they left
Sometimes people don’t simply forget about you. Sometimes they leave for a reason. If a longtime customer suddenly leaves, ask them why. Send them a truly personalized email. Call them. Maybe you stopped offering the product they want. Maybe your ecommerce website design is falling short. You’ll never know unless you ask.
Fix the problem
Once you figure out why customers are leaving, look for trends and fix the problems. Make sure your ecommerce website design is on point and get the right products.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +