During the past quarter century web design has gone through a steady evolution. As with many other industries, trends have come and gone while change has remained the only constant in the web design business.
If you want to take a lookback on how web design has...
Whenever you give the green light for a complex website redesign, you must take precautions to preserve your existing rankings in search engines. The...
Your business logo is one of the first things your customers and potential customers will see. They’ll see it on your business cards, on your stationary, and even on your website or social media accounts. So why...
The way your website looks and operates is important if you’re doing web-based business. If your customers and potential customers can’t navigate or simply don’t like your site, why would they buy from you? Even if they want your product they may...
On March 25th, we were lucky enough to host another Google Partner event for our clients. Google has livestreamed their events in past events, but since this event was centered on YouTube marketing strategies, they decided to create a fully orchestrated video presentation. We had a great turnout, and it was a very informative session about YouTube’s place in the future of digital marketing.
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Gone are the days when webmasters used to trick search engines by exploiting loopholes in the ranking mechanism. Now with everyday advancements and frequent algorithmic changes happening in search engine industry, the focus is on delivering value to the (searchers) users. Even Google says, "Don’t optimize your website for search engines; optimize it for your visitors and for their ease and usability."
We all know that Google recently announced the release of search impact reports in Webmaster tools and rolled it out as a test feature in some of the accounts. This was an initiative to view the search queries’ length and how they are performing in terms of the click through rate.
The Internet has brought many very interesting tasks and considerations into the business world. It is an odd place where amazing sites, such as one that provide instruction and inspiration, reside in the same space as sites that are parasitic and harmful. It can make it very difficult for visitors to know which sites are serious and which are scams.
As a business, this is something that you have to keep in mind when designing your site.
Reaching a target market through advertising is an important step in exposing a brand, but successful business requires going a step further. Customer loyalty should be your ultimate goal once you have developed brand awareness. Today's consumer values good deals, but part of that dynamic means quality they can trust. Here are some additional steps you can take to achieve brand loyalty.
1. Pay attention to product quality.
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If you design or manage websites and you haven't yet heard of ghost buttons, it's time to take a look. They are becoming a noticeable trend in 2015 in the world of web design due to visual appeal. It's not the same thing as the generic buttons that began to fade by 2004 due to preference of dynamic menus and CSS.
What are ghost buttons
