Not gunna lie, pretty exhausted after an action-packed weekend… great Social India Conference by day, fun exploration of Bangalore and making some really awesome new friends by night. Thanks to everyone for the positive feedback on the Day 1 recap, it really does mean a lot. Just breaking into this whole personal branding game right now so there’s definitely a lot to learn (finally got a Twitter handle AT the conference – @chrismorherrera). And who better to learn it from than Kiruba Shankar, Founder of
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We just concluded Day 1 at the Social India Conference in Bangalore. Really great to be here looking at social media through more of an Indian lens, with some pretty heated discussions taking place over what does and does not make sense in the Indian social context. Thank you to Mr. Kapil Gupta for stimulating the discussion, even after lunch – it definitely reminded me of the first time I saw a movie in India a few years back. Ironically it was James Bond (the controversial subject because of his marketing of the Bond girls for an HBO India...
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In this social media dominated era, companies like Facebook are continually adding new technology, expanding features and essentially trying to be everything to everybody. However, Twitter has embraced an unconventional ideology in an attempt to appeal to the masses: simplicity. It's this simplicity that makes Twitter so attractive to millions of people. For businesses, if done right, Twitter's minimalism presents an opportunity to take businesses to the next level.
Because Twitter's learning curve is so low, it makes the process of...
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Social media is making its mark on the world in many areas. Since the introduction of Facebook and Twitter, businesses have found numerous uses for these tools. Social media websites have served in public relations, marketing and sales roles, along with playing an increasingly large part in customer service. Tools that initially served to connect friends have now evolved into incredible business opportunities.
Not only can you share...
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Foreword: Jim Rohn and his business philosophy is what shaped GMR (Global Marketing Resources, LLC) to be a formidable online business today. As a result, deserving interns at GMR are coached in his philosophy when they join the company. Vishaal Prasad is a Senior at Irvine High School in California and is interning at Global Marketing Resources, LLC. The content below is an overview of Jim Rohns DVD.
The Art of Exceptional Living.
Christopher Morgan Herrera
Associate Manager
In his two-part CD 'The...
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The modern music industry and social media networks have become inseparable in the past year. On top of the advent of digital music, record labels and musicians are continuously adapting to the endless possibilities of the social media world, incorporating its features and new advents as a way to reach out to the...
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With the rise of Google +1 and the growing presence of Facebook Likes, its important to understand the fundamental differences between the two features. As stated on the Google website, "the +1 button is shorthand for this is pretty cool' or' you should check this out.' Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search." According to Facebook, 'the Like button lets a user share your content with friends on Facebook. When the user clicks...
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If ten years ago someone had told you that your brand would be interacting with your customers on a one on one level every day, you would have probably laughed at them and called them crazy. Today, Twitter has become a medium to do exactly the same thing. Brands are being forced to create a presence on Twitter so that their customers can interact with them on a one on one level.
This has several implications. Online reputation management is becoming an industry of...
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A recent infographic released by mashable shows that almost all small businesses have accounts over all channels of social media. They are actively involved too. Almost 62% of these businesses post 8 plus comments a week.
- 78% of them have twitter accounts
- 75% of them have FB accounts.
Does it make business sense?
Yes it does. On an average a business profile gets around 5 comments a day while a personal profile may get 3 comments a day. The level of engagement on twitter is more compared to facebook....
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