If you've noticed a change in the layout and design of the desktop interface for Twitter then you're not alone! Most, if not all, Twitter users have been switched over to a brand new design and layout that feels like a positive update compared to previous incarnations. Through an official tweet on their own account, Twitter announced that they were going to be streamlining their web interface in order to match with their mobile app.
The smaller version of your profile is going to be in the left hand corner with the Connect,...
Read This Post »
There is no doubt that Twitter is ruling the roost in social media along with Facebook. So it is but natural that any announcement from Twitter will create ripples of excitement. Twitter also has become a popular place for businesses to advertise. This would explain why its conversion tracking capabilities were welcomed by existing and prospective advertisers.
Twitter announced in December 2013 that it was making its long-awaited tracking capabilities globally available. This will provide advertisers with more information about traffic and...
Read This Post »
Online businesses are realizing in 2013 that social media is the message, which is creating a major shift in marketing towards social media engagement. Businesses are learning that building an online community through social media is the key to nurturing and converting sales leads. Social media is not a place for direct sales and is more suited for developing leads than sending traffic to your online hubs for landing pages.
Content Marketing
Google+ is attracting a significant following now that the "+1" button...
Read This Post »
Google Plus can be an effective tool for building your business…with 10 caveats. Here are ten things that you should avoid while using Google Plus:
Using a Low Quality Profile Picture
Unclear profile pictures deter users from connecting with you, especially if the picture is a brand name. Use large, high quality pictures. Images of yourself in professional business attire will generate more leads than a picture of you in a tee shirt.
An Incomplete Profile
An incomplete profile tells visitors that you will sacrifice sales...
Read This Post »
Alright, somebody let the cat out of the bag. Facebook will soon take over the world. We will be witnesses.
Not quite, but Facebook is now a leader in the social networking industry. Statistics show that viewers are more likely to remember a Facebook Page status than they are a Twitter tweet, or any other post for that matter--Google and LinkedIn included. Facebook is the preferred media for social networking today, and it’s no surprise. Facebook has a unique advantage that other social networking sites can’t take enough advantage of…the...
Read This Post »
Facebook wants to rival Google’s core product: web search. The social network has recently introduced “Facebook Graph Search” and it’s a very big deal if you ask search experts. Some say it could rival Google’s ad model. Others hope it’s going to be different from Google Search.
Let’s forget the buzz and talk about facts. Will Facebook Graph Search affect my small business? Short answer: yes. Here’s how.
Searching for a Business on Facebook
Graph Search disrupts the state of web search by allowing users to...
Read This Post »
Make Peoples’ Jaws Drop
The best pinboards for your brand are those that catch peoples’ attention quickly. An effective strategy is to think of every possible aspect of your business that could translate into a pinboard topic, remembering that Pi.
For instance, an Orange County web site design firm can create a pinboard that is comprised of screenshots of unique and well-designed webpages depicting Orange County (titled...
Read This Post »
I’m sure you’ve heard the news - it is Facebook after all – that Facebook has acquired Glancee for an undisclosed amount of moolah. Speculation is still stirring on what they plan to do with the ‘friendly stalking’ app, but it’s quite simple. And while Instagram was purchased because its popularity and skyrocketing user base was starting to scare the social networking giant, Glancee has been gliding relatively under the radar since its inception in 2010. Let’s take a look at some numbers…
In the 'social media for business' realm, there are constantly an abundance of tips and tricks being thrown around. From all aspects of both offline and Internet marketing in Orange County and across the globe, we constantly hear different perspectives on how to increase Likes/Followers, induce more activity from our fan base and ultimately enhance our business presence online. However, when it comes down to it, all of these ideas come back to four...
Read This Post »
Social media has always been a big part of the job interview process, even before the rise of the Internet. Your professional resume is a form of professional media, but with the rise of the LinkedIn profile, there is definitely another route to take if you are looking for a job.
Even though you can place yourself online in 1000 different places, a professional CV will never lose its relevance. Even if you put your CV online, you have much more control over that then you would over a public media profile. You can easily update your...
Read This Post »
