Why do you need Online Reputation Management (ORM)?
ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential negative reviews. The purpose is to improve the way people talk about you and your practice, which in turn will boost your credibility and help you gain new patients.
Patients are increasingly using the internet and online reviews to select a physician. In fact, 82% of patients use online reviews to evaluate physicians and their quality of care [source: Software Advice]. Hence, in order to acquire and retain patients, it is essential for you to put online reputation management at the top of your priorities. [Read more…]
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.
